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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

26.1K WooCommerce Specialty Foods Stores: Stats & Market Data (2026)

26,119 active WooCommerce stores fall into the Specialty Foods segment, with 12,134 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Celebrations & Gifts. 54% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
63%
Contact info
Total Stores
26,119
Active WooCommerce stores
New (30d)
12,134
Newly added in the last 30 days
Avg. Products
498
Among 26,109 stores with catalog data
Avg. Price
$57
Among 23,183 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,941 3,970 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12,134 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 50%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,232 · 12%
10-49 10,448 · 40%
50-199 8,390 · 32%
200-999 3,054 · 12%
1k-4.9k 685 · 3%
5k+ 300 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Apparel & Accessories
1% coverage
Education & Courses 89 Arts & Entertainment 73 Business & Industrial 72 Animals & Pet Supplies 51 Hardware 40

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 498 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,411. The strongest country concentrations are India, Italy, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18,054 · 78%
$25-$49 3,023 · 13%
$50-$99 1,234 · 5%
$100-$199 488 · 2%
$200-$499 209 · 1%
$500+ 175 · 1%
Store currencies
EUR 7,787 USD 5,570 INR 1,840 GBP 1,219 CAD 757 VND 723 AUD 522 TRY 475

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (46%), Instagram (41%), YouTube (9%).

Facebook
46%
Instagram
41%
YouTube
9%
Twitter / X
7%
TikTok
6%
LinkedIn
5%
Pinterest
2%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (18%), Facebook Pixel (13%).

Google Analytics
27%
Google Tag Manager
18%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $4 avg 2 ads
Food & Beverages organic honey natural honey
61 products $3 avg 1 ads
Food & Beverages dried-fruits spices
7 products $9 avg 27 ads
Food & Beverages morning drink digestive health
60 products $93 avg 18 ads
Food & Beverages jamon iberico spanish ham
60 products $1 avg 2 ads
Food & Beverages desserts store recipe mixes shop
291 products $104 avg 2 ads
Food & Beverages Home & Garden Celebrations & Gifts barbecue rubs grilling classes
474 products $12 avg 2 ads
Food & Beverages catering lunch prepared meals
212 products $24 avg 1 ads
Food & Beverages italian meats artisanal charcuterie
16 products $32 avg 2 ads
Food & Beverages low carb snacks ketogenic foods
328 products $5 avg 2 ads
Food & Beverages halal meat fresh meat
166 products $18 avg 3 ads
Food & Beverages Celebrations & Gifts bakery sweets fresh desserts

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FAQ

How many WooCommerce Specialty Foods stores are there?

We currently track 26,119 active WooCommerce stores in the Specialty Foods segment.

Are WooCommerce Specialty Foods stores growing?

Yes. In the last 30 days, 12,134 new stores were indexed in the Specialty Foods segment, showing a 46% monthly growth rate.

What is the average product price in WooCommerce Specialty Foods stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.