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Topic
Updated May 18, 2026
WooCommerce

2,368 WooCommerce Desserts Stores: Stats & Market Data (2026)

2,368 active WooCommerce stores fall into the Desserts segment, with 819 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 60% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

60%
Social media
1%
Meta ads
65%
Contact info
Total Stores
2,368
Active WooCommerce stores
New (30d)
819
Newly added in the last 30 days
Avg. Products
144
Among 2,368 stores with catalog data
Avg. Price
$106
Among 2,176 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

461 230 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

819 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 329 · 14%
10-49 1,010 · 43%
50-199 815 · 34%
200-999 188 · 8%
1k-4.9k 23 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
96% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories 8 Arts & Entertainment 5 Books & Literature 5 Home & Garden 4 Adult 2 Baby & Kids 2 Beauty & Cosmetics 1 Electronics 1 General Merchandise 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 144 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,575 · 72%
$25-$49 417 · 19%
$50-$99 138 · 6%
$100-$199 29 · 1%
$200-$499 10 · 0%
$500+ 7 · 0%
Store currencies
USD 674 EUR 492 GBP 106 INR 92 AUD 68 CAD 64 BRL 47 RON 41

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (52%), Facebook (48%), TikTok (8%).

Instagram
52%
Facebook
48%
TikTok
8%
Twitter / X
6%
YouTube
5%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 60%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (14%), Facebook Pixel (11%).

Google Analytics
23%
Google Tag Manager
14%
Facebook Pixel
11%
Google Ads
6%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

133 products $25 avg 4 ads
Food & Beverages gelato sicilian gelato
201 products $25 avg 2 ads
Food & Beverages cupcakes bakery
53 products $5 avg 5 ads
Food & Beverages desserts cheesecake
1,273 products $27 avg 1 ads
Food & Beverages pastries cakes
147 products $17 avg 1 ads
Food & Beverages baked goods snacks
65 products $34 avg
Food & Beverages desserts cakes
281 products $17 avg
Food & Beverages pizza drinks
木瓜山咖啡 | 花蓮咖啡館 Taiwan (Province of China)
36 products $22 avg
Food & Beverages coffee hualien
90 products $49 avg
Food & Beverages cakes desserts
61 products $9 avg
Food & Beverages cakes brownies
23 products $18 avg
Food & Beverages cookies baked-goods
104 products $11 avg
Food & Beverages pastries baked goods

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FAQ

How many WooCommerce Desserts stores are there?

We currently track 2,368 active WooCommerce stores in the Desserts segment.

Are WooCommerce Desserts stores growing?

Yes. In the last 30 days, 819 new stores were indexed in the Desserts segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Desserts stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.