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Topic
Updated June 22, 2026
WooCommerce

2,906 WooCommerce Handmade Stores: Stats & Market Data (2026)

2,906 active WooCommerce stores fall into the Handmade segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

67%
Social media
2%
Meta ads
59%
Contact info
Total Stores
2,906
Active WooCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
591
Among 2,905 stores with catalog data
Avg. Price
$140
Among 2,780 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

376 188 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 322 · 11%
10-49 1,037 · 36%
50-199 910 · 31%
200-999 489 · 17%
1k-4.9k 115 · 4%
5k+ 32 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
33% coverage
Home & Garden
32% coverage
Apparel & Accessories
17% coverage
Celebrations & Gifts
10% coverage
Food & Beverages
4% coverage
Jewelry & Watches
4% coverage
Beauty & Cosmetics
4% coverage
Furniture
2% coverage
Baby & Kids
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 591 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,170 · 42%
$25-$49 709 · 26%
$50-$99 418 · 15%
$100-$199 225 · 8%
$200-$499 146 · 5%
$500+ 112 · 4%
Store currencies
EUR 913 USD 846 GBP 206 INR 172 PLN 92 CAD 45 RON 43 AUD 39

Among stores with pricing data, the most common price range is Under $25. The average is higher at $140 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (56%), Facebook (55%), YouTube (12%).

Instagram
56%
Facebook
55%
YouTube
12%
TikTok
8%
Twitter / X
7%
Pinterest
5%
LinkedIn
4%

Social media adoption is strong at 67%, and 2% of stores run Meta ad campaigns. That's 23 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (18%), Google Tag Manager (17%).

Google Analytics
30%
Facebook Pixel
18%
Google Tag Manager
17%
Google Ads
11%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

210 products $34 avg 1 ads
Home & Garden Handmade
30 products $10 avg 1 ads
Arts & Entertainment Handmade
8 products $47 avg 1 ads
Arts & Entertainment Craft Supplies Handmade
243 products $309 avg 1 ads
Apparel & Accessories Handmade Bags
39 products 1 ads
Home & Garden Handmade Home Decor
96 products $28 avg 6 ads
Food & Beverages Coffee Handmade
81 products $43 avg 1 ads
Home & Garden Candles Handmade
1,249 products $33 avg 6 ads
Celebrations & Gifts Handmade Personalized Gifts
103 products $578 avg 5 ads
Home & Garden Collectibles Handmade
265 products $220 avg 1 ads
Home & Garden Handmade
339 products $22 avg
62 products $12 avg
Beauty & Cosmetics Handmade Personal Care

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FAQ

How many WooCommerce Handmade stores are there?

We currently track 2,906 active WooCommerce stores in the Handmade segment.

Are WooCommerce Handmade stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Handmade segment, showing a 0% monthly growth rate.

What is the average product price in WooCommerce Handmade stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.