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Topic
Updated July 13, 2026
WooCommerce

2,609 WooCommerce Handmade Stores: Stats & Market Data (2026)

2,609 active WooCommerce stores fall into the Handmade segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 63% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

63%
Social media
2%
Meta ads
55%
Contact info
Total Stores
2,609
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
478
Among 2,601 stores with catalog data
Avg. Price
$142
Among 2,486 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

287 143 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

5 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 278 · 11%
10-49 928 · 36%
50-199 828 · 32%
200-999 439 · 17%
1k-4.9k 106 · 4%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
33% coverage
Home & Garden
32% coverage
Apparel & Accessories
17% coverage
Celebrations & Gifts
10% coverage
Food & Beverages
4% coverage
Jewelry & Watches
4% coverage
Beauty & Cosmetics
3% coverage
Furniture
2% coverage
Baby & Kids
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 478 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,039 · 42%
$25-$49 628 · 25%
$50-$99 378 · 15%
$100-$199 206 · 8%
$200-$499 130 · 5%
$500+ 105 · 4%
Store currencies
EUR 817 USD 759 GBP 177 INR 161 PLN 89 CAD 43 AUD 37 RON 34

Among stores with pricing data, the most common price range is Under $25. The average is higher at $142 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (52%), Instagram (50%), YouTube (10%).

Facebook
52%
Instagram
50%
YouTube
10%
TikTok
7%
Twitter / X
6%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns. That's 24 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (16%), Facebook Pixel (14%).

Google Analytics
29%
Google Tag Manager
16%
Facebook Pixel
14%
Google Ads
10%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,724 products $27 avg 20 ads
Home & Garden Handmade Home Decor
106 products $12 avg 2 ads
Home & Garden Celebrations & Gifts Handmade Specialty Foods
754 products $55 avg 94 ads
Home & Garden Home Decor Handmade
168 products $2353 avg 1 ads
Wedding Wedding Handmade
58 products $13 avg 1 ads
Beauty & Cosmetics Cosmetics Handmade
161 products $586 avg 3 ads
Home & Garden Lighting Home Decor
208 products $4 avg 2 ads
Home & Garden Handmade Home Decor
1,252 products $34 avg 9 ads
Celebrations & Gifts Handmade Personalized Gifts
91 products $14 avg 5 ads
Home & Garden Celebrations & Gifts Handmade Gifts
519 products $26 avg
Jewelry & Watches Celebrations & Gifts Handmade Fashion Accessories
156 products $5 avg
Home & Garden Handmade Eco-Friendly Products

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FAQ

How many WooCommerce Handmade stores are there?

We currently track 2,609 active WooCommerce stores in the Handmade segment.

Are WooCommerce Handmade stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Handmade segment, showing a 0% monthly growth rate.

What is the average product price in WooCommerce Handmade stores?

Among stores with pricing data, the average listed price is about $142, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.