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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

77.8K WooCommerce Home Decor Stores: Stats & Market Data (2026)

77,763 active WooCommerce stores fall into the Home Decor segment, with 17,242 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Celebrations & Gifts. 38% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

38%
Social media
1%
Meta ads
50%
Contact info
Total Stores
77,763
Active WooCommerce stores
New (30d)
17,242
Newly added in the last 30 days
Avg. Products
3,570
Among 77,460 stores with catalog data
Avg. Price
$219
Among 66,932 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21,558 10,779 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

17,242 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,502 · 3%
10-49 22,438 · 29%
50-199 22,841 · 29%
200-999 15,604 · 20%
1k-4.9k 6,644 · 9%
5k+ 7,431 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
5% coverage
Furniture
4% coverage
Electronics
3% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
2% coverage
Hardware
2% coverage
Toys & Games
2% coverage
Health
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 3,570 products per store. That's larger than the WooCommerce average of 1,613. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26,342 · 39%
$25-$49 14,482 · 22%
$50-$99 11,312 · 17%
$100-$199 6,608 · 10%
$200-$499 4,533 · 7%
$500+ 3,655 · 5%
Store currencies
USD 22,781 EUR 19,447 GBP 4,110 INR 3,643 VND 2,492 IRT 1,883 PLN 1,443 BRL 1,255

Among stores with pricing data, the most common price range is Under $25. The average is higher at $219 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (30%), Instagram (27%), YouTube (6%).

Facebook
30%
Instagram
27%
YouTube
6%
Twitter / X
5%
LinkedIn
4%
TikTok
4%
Pinterest
2%

About 38% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (14%), Google Ads (7%).

Google Analytics
20%
Google Tag Manager
14%
Google Ads
7%
Facebook Pixel
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,051 products $9 avg 1 ads
Home & Garden Home Decor Bedding
99 products $4 avg 89 ads
Beauty & Cosmetics Health Home & Garden Beauty Products Health Products
35 products $10 avg 4 ads
Home & Garden
30 products $202 avg 3 ads
Home & Garden Furniture Home Decor
241 products $66 avg 1 ads
Home & Garden Furniture Home Decor
270 products $41 avg 1 ads
Home & Garden Home Decor
114 products $54 avg 2 ads
Home & Garden Furniture Lighting
Home - Nom Nové Netherlands
434 products $66 avg 1 ads
Home & Garden Home Decor
528 products $14 avg 1 ads
Home & Garden
467 products $150 avg 2 ads
Home & Garden Bedding Home Decor
721 products $9 avg 16 ads
Home & Garden
84 products $9 avg 3 ads
Home & Garden Home Decor Kitchenware

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FAQ

How many WooCommerce Home Decor stores are there?

We currently track 77,763 active WooCommerce stores in the Home Decor segment.

Are WooCommerce Home Decor stores growing?

Yes. In the last 30 days, 17,242 new stores were indexed in the Home Decor segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Home Decor stores?

Among stores with pricing data, the average listed price is about $219, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.