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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

38.9K WooCommerce Home Decor Stores: Stats & Market Data (2026)

38,851 active WooCommerce stores fall into the Home Decor segment, with 17,493 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Celebrations & Gifts. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
56%
Contact info
Total Stores
38,851
Active WooCommerce stores
New (30d)
17,493
Newly added in the last 30 days
Avg. Products
2,867
Among 38,800 stores with catalog data
Avg. Price
$182
Among 35,369 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,441 5,220 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

17,493 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,805 · 7%
10-49 11,903 · 31%
50-199 10,254 · 26%
200-999 7,600 · 20%
1k-4.9k 3,184 · 8%
5k+ 3,054 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Apparel & Accessories
10% coverage
Celebrations & Gifts
6% coverage
Furniture
5% coverage
Electronics
5% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Jewelry & Watches
3% coverage
Toys & Games
3% coverage
Hardware
2% coverage
Food & Beverages
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,867 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,957 · 39%
$25-$49 8,020 · 23%
$50-$99 5,641 · 16%
$100-$199 3,470 · 10%
$200-$499 2,523 · 7%
$500+ 1,758 · 5%
Store currencies
USD 12,864 EUR 8,887 GBP 2,190 INR 2,076 VND 990 PKR 670 BDT 655 PLN 614

Among stores with pricing data, the most common price range is Under $25. The average is higher at $182 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (38%), Instagram (35%), YouTube (9%).

Facebook
38%
Instagram
35%
YouTube
9%
Twitter / X
7%
TikTok
5%
LinkedIn
5%
Pinterest
4%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (17%), Facebook Pixel (14%).

Google Analytics
23%
Google Tag Manager
17%
Facebook Pixel
14%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

147 products $13 avg 9 ads
Jewelry & Watches Home & Garden natural crystals handmade jewelry
26 products $7 avg 4 ads
Home & Garden wall decor kitchen rack
1,553 products $47 avg 3 ads
Home & Garden handicrafts home decor
4,298 products $376 avg 3 ads
Home & Garden household-items kitchenware
7 products $11 avg 3 ads
Home & Garden wall mirror home decor
55 products $10 avg 1 ads
Home & Garden home decor wall hanging
18 products $19 avg 1 ads
Apparel & Accessories Home & Garden men's fashion women's fashion
25 products $4 avg 1 ads
Home & Garden home decor kitchen accessories
170 products $9 avg 1 ads
Apparel & Accessories Celebrations & Gifts Home & Garden handmade crochet
125 products $5 avg 1 ads
Home & Garden Baby & Kids Apparel & Accessories organic products home decor
520 products $238 avg 1 ads
Home & Garden home decor interior design
149 products $39 avg 1 ads
Home & Garden home decor kitchen accessories

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FAQ

How many WooCommerce Home Decor stores are there?

We currently track 38,851 active WooCommerce stores in the Home Decor segment.

Are WooCommerce Home Decor stores growing?

Yes. In the last 30 days, 17,493 new stores were indexed in the Home Decor segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Home Decor stores?

Among stores with pricing data, the average listed price is about $182, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.