Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated June 22, 2026
WooCommerce

7,822 WooCommerce Candles & Fragrance Stores: Stats & Market Data (2026)

7,822 active WooCommerce stores fall into the Candles & Fragrance segment, with 2,629 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 46% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

46%
Social media
1%
Meta ads
51%
Contact info
Total Stores
7,822
Active WooCommerce stores
New (30d)
2,629
Newly added in the last 30 days
Avg. Products
1,853
Among 7,815 stores with catalog data
Avg. Price
$68
Among 7,397 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,063 1,531 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,629 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 291 · 4%
10-49 2,599 · 33%
50-199 2,625 · 34%
200-999 1,360 · 17%
1k-4.9k 480 · 6%
5k+ 460 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
15% coverage
Celebrations & Gifts
14% coverage
Health
12% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Animals & Pet Supplies 38

Among stores with catalog data, the 50-199 product range is most common. The average is 1,853 products per store. That's larger than the WooCommerce average of 1,578. The strongest country concentrations are United Kingdom, Netherlands, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,663 · 63%
$25-$49 1,472 · 20%
$50-$99 726 · 10%
$100-$199 304 · 4%
$200-$499 131 · 2%
$500+ 101 · 1%
Store currencies
EUR 2,525 USD 1,823 GBP 436 INR 339 PLN 224 VND 175 CAD 158 AUD 156

Among stores with pricing data, the most common price range is Under $25. The average is higher at $68 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (36%), Instagram (35%), TikTok (6%).

Facebook
36%
Instagram
35%
TikTok
6%
YouTube
6%
Twitter / X
4%
LinkedIn
3%
Pinterest
2%

About 46% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (12%), Facebook Pixel (9%).

Google Analytics
21%
Google Tag Manager
12%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

131 products $21 avg 4 ads
Home & Garden Candles
39 products $11 avg 1 ads
Home & Garden Aromatherapy Candles
39 products $14 avg 7 ads
Home & Garden Home Decor Lighting
5 products $82 avg 1 ads
Arts & Entertainment Home & Garden Beauty & Cosmetics
1,104 products $16 avg 2 ads
Home & Garden Home Decor Kitchenware
62 products $25 avg 3 ads
Health Home & Garden
311 products $62 avg 1 ads
Celebrations & Gifts Home & Garden
116 products $23 avg
Home & Garden
65 products $16 avg
Health Home & Garden Supplements Wellness
30 products $18 avg
Celebrations & Gifts Home & Garden Electronics Smart Home Personalized Gifts

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Candles & Fragrance stores are there?

We currently track 7,822 active WooCommerce stores in the Candles & Fragrance segment.

Are WooCommerce Candles & Fragrance stores growing?

Yes. In the last 30 days, 2,629 new stores were indexed in the Candles & Fragrance segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.