Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated June 1, 2026
WooCommerce

6,320 WooCommerce Candles & Fragrance Stores: Stats & Market Data (2026)

6,320 active WooCommerce stores fall into the Candles & Fragrance segment, with 2,957 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 48% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

48%
Social media
1%
Meta ads
53%
Contact info
Total Stores
6,320
Active WooCommerce stores
New (30d)
2,957
Newly added in the last 30 days
Avg. Products
1,803
Among 6,315 stores with catalog data
Avg. Price
$72
Among 6,005 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,197 1,598 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,957 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 302 · 5%
10-49 2,086 · 33%
50-199 2,085 · 33%
200-999 1,106 · 18%
1k-4.9k 393 · 6%
5k+ 343 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Beauty & Cosmetics
15% coverage
Celebrations & Gifts
14% coverage
Health
12% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,803 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are United Kingdom, Netherlands, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,733 · 62%
$25-$49 1,221 · 20%
$50-$99 610 · 10%
$100-$199 249 · 4%
$200-$499 111 · 2%
$500+ 81 · 1%
Store currencies
EUR 2,036 USD 1,512 GBP 341 INR 269 PLN 175 VND 133 AUD 124 BRL 121

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (38%), Instagram (37%), TikTok (7%).

Facebook
38%
Instagram
37%
TikTok
7%
YouTube
7%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 48% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (14%), Facebook Pixel (12%).

Google Analytics
23%
Google Tag Manager
14%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

306 products $20 avg 6 ads
Beauty & Cosmetics Home & Garden shampoo bars eco friendly
334 products $57 avg 1 ads
Home & Garden home decor interior lighting
661 products $24 avg 3 ads
Home & Garden washroom supplies air fresheners
40 products $16 avg 4 ads
Home & Garden wax melts room sprays
174 products $15 avg 1 ads
Jewelry & Watches Home & Garden handmade jewelry natural stone jewelry
1,104 products $16 avg 3 ads
Home & Garden home decor kitchen accessories
68 products $5 avg 1 ads
Home & Garden home decor items bath accessories
43 products $39 avg 2 ads
Food & Beverages Beauty & Cosmetics Home & Garden organic farm products natural beauty items
790 products $4 avg 4 ads
Home & Garden Arts & Entertainment flower stickers washi tape
271 products $102 avg 10 ads
Arts & Entertainment Home & Garden native american crafts hand drums
2,896 products $39 avg 1 ads
Home & Garden home decor kitchen accessories
62 products $34 avg 8 ads
Health Home & Garden neck pain relief back pain relief

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Candles & Fragrance stores are there?

We currently track 6,320 active WooCommerce stores in the Candles & Fragrance segment.

Are WooCommerce Candles & Fragrance stores growing?

Yes. In the last 30 days, 2,957 new stores were indexed in the Candles & Fragrance segment, showing a 47% monthly growth rate.

What is the average product price in WooCommerce Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.