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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

9,129 WooCommerce Candles & Fragrance Stores: Stats & Market Data (2026)

9,129 active WooCommerce stores fall into the Candles & Fragrance segment, with 2,156 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 42% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

42%
Social media
1%
Meta ads
47%
Contact info
Total Stores
9,129
Active WooCommerce stores
New (30d)
2,156
Newly added in the last 30 days
Avg. Products
2,024
Among 9,107 stores with catalog data
Avg. Price
$71
Among 8,591 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,999 1,499 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,156 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 271 · 3%
10-49 2,965 · 33%
50-199 3,084 · 34%
200-999 1,688 · 19%
1k-4.9k 556 · 6%
5k+ 543 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
100% coverage
Celebrations & Gifts
14% coverage
Beauty & Cosmetics
14% coverage
Health
12% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Animals & Pet Supplies 42

Among stores with catalog data, the 50-199 product range is most common. The average is 2,024 products per store. That's larger than the WooCommerce average of 1,613. The strongest country concentrations are Netherlands, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,373 · 63%
$25-$49 1,757 · 20%
$50-$99 836 · 10%
$100-$199 361 · 4%
$200-$499 151 · 2%
$500+ 113 · 1%
Store currencies
EUR 2,981 USD 2,140 GBP 475 INR 400 PLN 261 AUD 188 VND 180 CAD 162

Among stores with pricing data, the most common price range is Under $25. The average is higher at $71 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (33%), Instagram (31%), TikTok (6%).

Facebook
33%
Instagram
31%
TikTok
6%
YouTube
5%
Twitter / X
4%
LinkedIn
2%
Pinterest
2%

About 42% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (11%), Facebook Pixel (7%).

Google Analytics
20%
Google Tag Manager
11%
Facebook Pixel
7%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

667 products $25 avg 2 ads
Home & Garden
36 products $37 avg 1 ads
Home & Garden Celebrations & Gifts
1,290 products $18 avg 1 ads
Beauty & Cosmetics Home & Garden Aromatherapy Cosmetics
28 products $5 avg 1 ads
Home & Garden Fragrance
Thalhah Scent Singapore
7 products $37 avg 1 ads
Home & Garden Candles
71 products $50 avg 4 ads
Home & Garden Candles
39 products $35 avg 3 ads
Home & Garden Cleaning Supplies
116 products $3 avg 2 ads
Home & Garden Candles
33 products $196 avg 1 ads
Home & Garden Health
65 products $18 avg 2 ads
Home & Garden Lighting
40 products $67 avg
Home & Garden Candles

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FAQ

How many WooCommerce Candles & Fragrance stores are there?

We currently track 9,129 active WooCommerce stores in the Candles & Fragrance segment.

Are WooCommerce Candles & Fragrance stores growing?

Yes. In the last 30 days, 2,156 new stores were indexed in the Candles & Fragrance segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Candles & Fragrance stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.