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Topic
Updated June 8, 2026
WooCommerce

1,997 WooCommerce Aromatherapy Stores: Stats & Market Data (2026)

1,997 active WooCommerce stores fall into the Aromatherapy segment, with 196 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Health. 62% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
63%
Contact info
Total Stores
1,997
Active WooCommerce stores
New (30d)
196
Newly added in the last 30 days
Avg. Products
511
Among 1,996 stores with catalog data
Avg. Price
$66
Among 1,917 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

336 168 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

196 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 243 · 12%
10-49 731 · 37%
50-199 643 · 32%
200-999 299 · 15%
1k-4.9k 57 · 3%
5k+ 23 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
47% coverage
Beauty & Cosmetics
39% coverage
Health
13% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
6% coverage
Education & Courses
2% coverage
Food & Beverages
2% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Adult
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 511 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Brazil, India, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,316 · 69%
$25-$49 377 · 20%
$50-$99 143 · 7%
$100-$199 36 · 2%
$200-$499 29 · 2%
$500+ 16 · 1%
Store currencies
EUR 546 USD 437 INR 94 BRL 79 GBP 75 VND 54 AUD 51 TRY 48

Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (52%), Instagram (51%), YouTube (12%).

Facebook
52%
Instagram
51%
YouTube
12%
TikTok
9%
Twitter / X
7%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (19%), Google Tag Manager (18%).

Google Analytics
30%
Facebook Pixel
19%
Google Tag Manager
18%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

94 products $19 avg 2 ads
Home & Garden fragrance candles
3,568 products $11 avg 1 ads
Arts & Entertainment spiritual supplies magical products
20 products $22 avg 5 ads
Beauty & Cosmetics aromatherapy natural cosmetics
27 products $15 avg 4 ads
Home & Garden natural-soy-candles handmade
2,939 products $16 avg 2 ads
Beauty & Cosmetics natural cosmetics aromatherapy
108 products $40 avg 1 ads
Home & Garden aromatherapy professional-air-fresheners
334 products $10 avg 2 ads
Beauty & Cosmetics Health essential oils natural remedies
7 products $23 avg 1 ads
Celebrations & Gifts organic lavender products aromatherapy
1,013 products $10 avg
Home & Garden diffusers incense
207 products $15 avg
Beauty & Cosmetics aromatherapy essential oils
53 products $27 avg
Arts & Entertainment aromatherapy spiritual wellness
98 products $9 avg
Health Arts & Entertainment wellness store aromatherapy

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FAQ

How many WooCommerce Aromatherapy stores are there?

We currently track 1,997 active WooCommerce stores in the Aromatherapy segment.

Are WooCommerce Aromatherapy stores growing?

Yes. In the last 30 days, 196 new stores were indexed in the Aromatherapy segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Aromatherapy stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.