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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

6,701 WooCommerce Fragrances Stores: Stats & Market Data (2026)

6,701 active WooCommerce stores fall into the Fragrances segment, with 1,129 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
65%
Contact info
Total Stores
6,701
Active WooCommerce stores
New (30d)
1,129
Newly added in the last 30 days
Avg. Products
955
Among 6,688 stores with catalog data
Avg. Price
$95
Among 6,416 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,086 543 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,129 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 952 · 14%
10-49 2,065 · 31%
50-199 1,643 · 25%
200-999 1,355 · 20%
1k-4.9k 486 · 7%
5k+ 187 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
6% coverage
Home & Garden
4% coverage
Food & Beverages
2% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Jewelry & Watches
2% coverage
Electronics
1% coverage
Books & Literature 24 Education & Courses 15 Toys & Games 15 Baby & Kids 14

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 955 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The strongest country concentrations are India, Bangladesh, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,362 · 52%
$25-$49 1,326 · 21%
$50-$99 942 · 15%
$100-$199 548 · 9%
$200-$499 189 · 3%
$500+ 49 · 1%
Store currencies
EUR 1,351 USD 1,017 PKR 572 INR 454 BDT 294 AED 282 GBP 195 BRL 147

Among stores with pricing data, the most common price range is Under $25. The average is higher at $95 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Instagram (52%), Facebook (51%), TikTok (17%).

Instagram
52%
Facebook
51%
TikTok
17%
YouTube
9%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (21%), Facebook Pixel (21%), Google Tag Manager (18%).

Google Analytics
21%
Facebook Pixel
21%
Google Tag Manager
18%
Google Ads
12%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

31 products $54 avg 2 ads
Beauty & Cosmetics perfume fragrance shop
163 products $16 avg 2 ads
Beauty & Cosmetics perfume store fragrance shop
708 products $166 avg 1 ads
Beauty & Cosmetics niche perfume luxury fragrance
179 products $145 avg 3 ads
Beauty & Cosmetics perfume shop attars
152 products $163 avg 2 ads
Beauty & Cosmetics perfume oil hair care
121 products $157 avg 1 ads
Beauty & Cosmetics perfume store best sellers
287 products $8 avg 1 ads
Beauty & Cosmetics oud perfume online designer fragrance pakistan
66 products $13 avg 1 ads
Apparel & Accessories Beauty & Cosmetics luxury perfumes men shoes
589 products $32 avg 1 ads
Beauty & Cosmetics Celebrations & Gifts vegan perfume natural perfume
88 products $7 avg 6 ads
Beauty & Cosmetics perfume dupes designer fragrances
394 products $11 avg 4 ads
Beauty & Cosmetics perfume fragrance
378 products $214 avg 2 ads
Beauty & Cosmetics luxury perfume store designer fragrances

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FAQ

How many WooCommerce Fragrances stores are there?

We currently track 6,701 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 1,129 new stores were indexed in the Fragrances segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $95, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.