11.6K WooCommerce Fragrances Stores: Stats & Market Data (2026)
11,579 active WooCommerce stores fall into the Fragrances segment, with 3,735 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 48% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
3,735 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Travel 45 Books & Literature 42 Toys & Games 33 Furniture 26Among stores with catalog data, the 50-199 product range is most common. The average is 1,820 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, Pakistan, Bangladesh.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $85 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Analytics (18%), Facebook Pixel (15%), Google Tag Manager (15%).
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How many WooCommerce Fragrances stores are there?
We currently track 11,579 active WooCommerce stores in the Fragrances segment.
Are WooCommerce Fragrances stores growing?
Yes. In the last 30 days, 3,735 new stores were indexed in the Fragrances segment, showing a 32% monthly growth rate.
What is the average product price in WooCommerce Fragrances stores?
Among stores with pricing data, the average listed price is about $85, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (40%), Facebook (35%), TikTok (13%).
About 48% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.