Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated July 13, 2026
WooCommerce

14.8K WooCommerce Fragrances Stores: Stats & Market Data (2026)

14,778 active WooCommerce stores fall into the Fragrances segment, with 2,989 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 40% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

40%
Social media
2%
Meta ads
50%
Contact info
Total Stores
14,778
Active WooCommerce stores
New (30d)
2,989
Newly added in the last 30 days
Avg. Products
1,984
Among 14,710 stores with catalog data
Avg. Price
$96
Among 13,576 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,524 1,762 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,989 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 811 · 6%
10-49 4,080 · 28%
50-199 4,458 · 30%
200-999 3,384 · 23%
1k-4.9k 1,160 · 8%
5k+ 817 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
5% coverage
Home & Garden
5% coverage
Health
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Books & Literature 49 Travel 47 Furniture 40 Baby & Kids 35

Among stores with catalog data, the 50-199 product range is most common. The average is 1,984 products per store. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are India, Iran (Islamic Republic of), Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,196 · 53%
$25-$49 3,011 · 22%
$50-$99 1,918 · 14%
$100-$199 1,009 · 7%
$200-$499 348 · 3%
$500+ 94 · 1%
Store currencies
EUR 3,402 USD 2,387 INR 773 PKR 767 IRT 613 AED 470 GBP 410 BRL 365

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (32%), Facebook (29%), TikTok (10%).

Instagram
32%
Facebook
29%
TikTok
10%
YouTube
5%
Twitter / X
4%
LinkedIn
2%
Pinterest
1%

About 40% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (15%), Google Tag Manager (12%), Facebook Pixel (9%).

Google Analytics
15%
Google Tag Manager
12%
Facebook Pixel
9%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

356 products $26 avg 1 ads
Beauty & Cosmetics Fragrance Gifts
1,963 products $3 avg 3 ads
Beauty & Cosmetics Beauty Products Cosmetics
34 products $12 avg 9 ads
Beauty & Cosmetics Fragrance
410 products $16 avg 4 ads
Beauty & Cosmetics Fragrance
1,290 products $18 avg 1 ads
Beauty & Cosmetics Home & Garden Aromatherapy Cosmetics
50 products $8 avg 1 ads
Beauty & Cosmetics
My scent Hungary
181 products $83 avg 1 ads
Beauty & Cosmetics Fragrance
112 products $5 avg 4 ads
Beauty & Cosmetics Fragrance
668 products $22 avg 7 ads
Beauty & Cosmetics
29 products $8 avg 7 ads
Beauty & Cosmetics
31 products $6 avg 5 ads
Beauty & Cosmetics
304 products $3 avg 2 ads
Beauty & Cosmetics Fragrance

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Fragrances stores are there?

We currently track 14,778 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 2,989 new stores were indexed in the Fragrances segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.