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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

8,776 WooCommerce Fragrances Stores: Stats & Market Data (2026)

8,776 active WooCommerce stores fall into the Fragrances segment, with 3,069 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 52% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

52%
Social media
3%
Meta ads
60%
Contact info
Total Stores
8,776
Active WooCommerce stores
New (30d)
3,069
Newly added in the last 30 days
Avg. Products
1,473
Among 8,766 stores with catalog data
Avg. Price
$104
Among 8,384 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,958 979 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,069 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 930 · 11%
10-49 2,549 · 29%
50-199 2,333 · 27%
200-999 1,871 · 21%
1k-4.9k 700 · 8%
5k+ 383 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
6% coverage
Home & Garden
5% coverage
Food & Beverages
2% coverage
Health
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage
Electronics
1% coverage
Books & Literature 35 Animals & Pet Supplies 23 Baby & Kids 22 Arts & Entertainment 21

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,473 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, Bangladesh, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,418 · 53%
$25-$49 1,741 · 21%
$50-$99 1,236 · 15%
$100-$199 698 · 8%
$200-$499 225 · 3%
$500+ 66 · 1%
Store currencies
EUR 1,867 USD 1,379 PKR 647 INR 539 AED 327 BDT 327 GBP 270 BRL 212

Among stores with pricing data, the most common price range is Under $25. The average is higher at $104 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (43%), Facebook (38%), TikTok (14%).

Instagram
43%
Facebook
38%
TikTok
14%
YouTube
7%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 52%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (19%), Facebook Pixel (17%), Google Tag Manager (16%).

Google Analytics
19%
Facebook Pixel
17%
Google Tag Manager
16%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

360 products $14 avg 1 ads
Beauty & Cosmetics perfumes unisex fragrances
592 products $47 avg 1 ads
Beauty & Cosmetics cosmetics fragrance
800 products $8 avg 2 ads
Beauty & Cosmetics perfumes body spray
163 products $16 avg 2 ads
Beauty & Cosmetics perfume store fragrance shop
Inco+Plus Romania
278 products $87 avg 2 ads
Beauty & Cosmetics perfume store beauty products
Dusk & Charm Perfumes United Arab Emirates
486 products $33 avg 1 ads
Beauty & Cosmetics perfumes designer scents
176 products $15 avg 9 ads
Beauty & Cosmetics natural cosmetics greek scientists
Bloom Bangladesh
6 products $6 avg 8 ads
Beauty & Cosmetics women's perfume luxury perfume
140 products $6 avg 48 ads
Beauty & Cosmetics luxury perfumes combo fragrances
113 products $39 avg 2 ads
Beauty & Cosmetics perfume store men's cologne
1,151 products $86 avg 2 ads
Beauty & Cosmetics designer perfumes discount fragrances
420 products $70 avg 8 ads
Beauty & Cosmetics designer perfumes niche perfumes

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FAQ

How many WooCommerce Fragrances stores are there?

We currently track 8,776 active WooCommerce stores in the Fragrances segment.

Are WooCommerce Fragrances stores growing?

Yes. In the last 30 days, 3,069 new stores were indexed in the Fragrances segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $104, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.