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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

1,929 WooCommerce Beauty Tools Stores: Stats & Market Data (2026)

1,929 active WooCommerce stores fall into the Beauty Tools segment, with 540 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 57% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

57%
Social media
5%
Meta ads
61%
Contact info
Total Stores
1,929
Active WooCommerce stores
New (30d)
540
Newly added in the last 30 days
Avg. Products
847
Among 1,929 stores with catalog data
Avg. Price
$155
Among 1,751 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

540 270 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

540 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 267 · 14%
10-49 671 · 35%
50-199 480 · 25%
200-999 318 · 16%
1k-4.9k 122 · 6%
5k+ 71 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
11% coverage
Health
10% coverage
Apparel & Accessories
6% coverage
Electronics
6% coverage
Food & Beverages
2% coverage
Education & Courses
2% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 847 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,099. The strongest country concentrations are Bangladesh, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 952 · 54%
$25-$49 329 · 19%
$50-$99 242 · 14%
$100-$199 107 · 6%
$200-$499 68 · 4%
$500+ 53 · 3%
Store currencies
USD 550 EUR 427 GBP 96 BDT 69 INR 56 PLN 56 PKR 52 CAD 44

Among stores with pricing data, the most common price range is Under $25. The average is higher at $155 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (48%), Instagram (44%), YouTube (10%).

Facebook
48%
Instagram
44%
YouTube
10%
TikTok
10%
Twitter / X
6%
LinkedIn
3%
Pinterest
3%

Social media adoption is strong at 57%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
24%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $39 avg 43 ads
Beauty & Cosmetics makeup brushes makeup sponges
17 products $17 avg 9 ads
Beauty & Cosmetics dental care products oral hygiene supplies
10 products $181 avg 3 ads
Beauty & Cosmetics skincare devices beauty tools
274 products $20 avg 19 ads
Home & Garden Beauty & Cosmetics Electronics home decor beauty products
Sawda Mart Bangladesh
216 products $7 avg 4 ads
Apparel & Accessories Baby & Kids Beauty & Cosmetics fashion baby-products
18 products $5 avg 1 ads
Home & Garden Beauty & Cosmetics home decor kitchen organization
681 products $21 avg 2 ads
Beauty & Cosmetics makeup brushes lip gloss lipstick
217 products $21 avg 2 ads
Beauty & Cosmetics natural cosmetics skincare
36 products $66 avg 7 ads
Beauty & Cosmetics Education & Courses online makeup courses makeup brushes
147 products $9 avg 14 ads
Beauty & Cosmetics eyelash extensions lash extensions kit
105 products $53 avg 7 ads
Apparel & Accessories Beauty & Cosmetics Health fashion beauty

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FAQ

How many WooCommerce Beauty Tools stores are there?

We currently track 1,929 active WooCommerce stores in the Beauty Tools segment.

Are WooCommerce Beauty Tools stores growing?

Yes. In the last 30 days, 540 new stores were indexed in the Beauty Tools segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Beauty Tools stores?

Among stores with pricing data, the average listed price is about $155, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.