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WooCommerce subcategory analytics
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Updated June 15, 2026
WooCommerce

5,229 WooCommerce Beauty Tools Stores: Stats & Market Data (2026)

5,229 active WooCommerce stores fall into the Beauty Tools segment, with 2,368 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 43% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

43%
Social media
2%
Meta ads
50%
Contact info
Total Stores
5,229
Active WooCommerce stores
New (30d)
2,368
Newly added in the last 30 days
Avg. Products
2,383
Among 5,228 stores with catalog data
Avg. Price
$128
Among 4,728 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,156 1,078 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,368 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 258 · 5%
10-49 1,497 · 29%
50-199 1,561 · 30%
200-999 981 · 19%
1k-4.9k 421 · 8%
5k+ 510 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
8% coverage
Health
8% coverage
Apparel & Accessories
4% coverage
Electronics
3% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Food & Beverages
1% coverage
Hardware
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,383 products per store. That's larger than the WooCommerce average of 1,588. The strongest country concentrations are Germany, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,741 · 58%
$25-$49 877 · 19%
$50-$99 590 · 12%
$100-$199 251 · 5%
$200-$499 138 · 3%
$500+ 131 · 3%
Store currencies
EUR 1,469 USD 1,434 GBP 294 PLN 119 INR 106 IRT 97 PKR 95 CAD 92

Among stores with pricing data, the most common price range is Under $25. The average is higher at $128 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (35%), Instagram (33%), YouTube (7%).

Facebook
35%
Instagram
33%
YouTube
7%
TikTok
7%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 43% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
19%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $30 avg 4 ads
Beauty & Cosmetics Health Electronics Beauty Products Supplements
28 products $89 avg 1 ads
Beauty & Cosmetics
54 products $43 avg 8 ads
Beauty & Cosmetics
6 products $74 avg 32 ads
Health Beauty & Cosmetics Arts & Entertainment Wellness Yoga & Meditation
105 products $26 avg 1 ads
Beauty & Cosmetics
28 products $109 avg 1 ads
Beauty & Cosmetics
1,687 products $17 avg 16 ads
Home & Garden Beauty & Cosmetics Hardware Home Decor Beauty Products
28 products $5 avg 3 ads
Beauty & Cosmetics Home & Garden Electronics Beauty Products Home Decor
184 products $3 avg 3 ads
Beauty & Cosmetics Haircare Skincare
6 products $8 avg 80 ads
Beauty & Cosmetics
91 products $21 avg
Beauty & Cosmetics Gifts
1,704 products $20 avg
Beauty & Cosmetics Cosmetics Haircare

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FAQ

How many WooCommerce Beauty Tools stores are there?

We currently track 5,229 active WooCommerce stores in the Beauty Tools segment.

Are WooCommerce Beauty Tools stores growing?

Yes. In the last 30 days, 2,368 new stores were indexed in the Beauty Tools segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Beauty Tools stores?

Among stores with pricing data, the average listed price is about $128, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.