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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

13.7K WooCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

13,679 active WooCommerce stores fall into the Wellness & Relaxation segment, with 2,337 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
52%
Contact info
Total Stores
13,679
Active WooCommerce stores
New (30d)
2,337
Newly added in the last 30 days
Avg. Products
1,193
Among 13,626 stores with catalog data
Avg. Price
$194
Among 12,516 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,994 1,997 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,337 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,489 · 11%
10-49 5,688 · 42%
50-199 3,995 · 29%
200-999 1,601 · 12%
1k-4.9k 448 · 3%
5k+ 405 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Home & Garden
12% coverage
Education & Courses
6% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,193 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,616. The strongest country concentrations are India, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,232 · 42%
$25-$49 2,949 · 24%
$50-$99 2,034 · 16%
$100-$199 1,100 · 9%
$200-$499 661 · 5%
$500+ 540 · 4%
Store currencies
USD 3,900 EUR 3,512 INR 682 GBP 651 AUD 307 CAD 289 PLN 278 VND 274

Among stores with pricing data, the most common price range is Under $25. The average is higher at $194 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (36%), Instagram (28%), YouTube (10%).

Facebook
36%
Instagram
28%
YouTube
10%
Twitter / X
6%
LinkedIn
5%
TikTok
4%
Pinterest
1%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (9%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $278 avg 1 ads
Education & Courses Health
37 products $26 avg 1 ads
Health Supplements
660 products $43 avg 853 ads
Health Supplements
Naturesfinest Lithuania
439 products $34 avg 189 ads
Health Supplements
20 products $98 avg 1 ads
Health Fitness Equipment Wellness
93 products $1013 avg 3 ads
Health Home & Garden Wellness
223 products $7 avg 1 ads
Health
654 products $39 avg 50 ads
Health Supplements
65 products $34 avg 129 ads
Health Animals & Pet Supplies Supplements
18 products $105 avg 4 ads
Health

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FAQ

How many WooCommerce Wellness & Relaxation stores are there?

We currently track 13,679 active WooCommerce stores in the Wellness & Relaxation segment.

Are WooCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 2,337 new stores were indexed in the Wellness & Relaxation segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $194, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.