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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

12.7K WooCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

12,730 active WooCommerce stores fall into the Wellness & Relaxation segment, with 2,919 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 47% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
56%
Contact info
Total Stores
12,730
Active WooCommerce stores
New (30d)
2,919
Newly added in the last 30 days
Avg. Products
1,159
Among 12,715 stores with catalog data
Avg. Price
$204
Among 11,718 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,271 2,135 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,919 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,646 · 13%
10-49 5,247 · 41%
50-199 3,600 · 28%
200-999 1,440 · 11%
1k-4.9k 406 · 3%
5k+ 376 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
15% coverage
Home & Garden
13% coverage
Education & Courses
6% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Smoking & Vaping
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,159 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,578. The strongest country concentrations are India, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,858 · 41%
$25-$49 2,731 · 23%
$50-$99 1,913 · 16%
$100-$199 1,058 · 9%
$200-$499 637 · 5%
$500+ 521 · 4%
Store currencies
USD 3,682 EUR 3,212 INR 637 GBP 636 AUD 298 CAD 270 VND 263 PLN 236

Among stores with pricing data, the most common price range is Under $25. The average is higher at $204 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (39%), Instagram (32%), YouTube (12%).

Facebook
39%
Instagram
32%
YouTube
12%
Twitter / X
8%
LinkedIn
6%
TikTok
5%
Pinterest
2%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (18%), Facebook Pixel (11%).

Google Analytics
26%
Google Tag Manager
18%
Facebook Pixel
11%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

35 products $35 avg 1 ads
Health Wellness
603 products $47 avg 240 ads
Health
1,425 products $94 avg 1 ads
Health Supplements Wellness
5 products $67 avg 1 ads
Sporting Goods Health
111 products $25 avg 1 ads
Health Supplements Health Products
23 products $12 avg 1 ads
Health Home & Garden Aromatherapy Eco-Friendly Products
31 products $67 avg 1 ads
Home & Garden Health Hardware Kitchen Appliances Wellness
6 products $203 avg 12 ads
Health Wellness
61 products $21 avg 9 ads
Health Health Products Wellness
33 products $25 avg 1 ads
Beauty & Cosmetics Health Wellness
157 products $23 avg 1 ads
Beauty & Cosmetics Health Beauty Products Supplements

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FAQ

How many WooCommerce Wellness & Relaxation stores are there?

We currently track 12,730 active WooCommerce stores in the Wellness & Relaxation segment.

Are WooCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 2,919 new stores were indexed in the Wellness & Relaxation segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $204, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.