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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

9,121 WooCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

9,121 active WooCommerce stores fall into the Wellness & Relaxation segment, with 4,873 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 47% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
56%
Contact info
Total Stores
9,121
Active WooCommerce stores
New (30d)
4,873
Newly added in the last 30 days
Avg. Products
1,023
Among 9,115 stores with catalog data
Avg. Price
$213
Among 8,440 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,073 1,536 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,873 new stores were added in the past 30 days — 53% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,692 · 19%
10-49 3,674 · 40%
50-199 2,289 · 25%
200-999 935 · 10%
1k-4.9k 284 · 3%
5k+ 241 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
18% coverage
Home & Garden
13% coverage
Education & Courses
8% coverage
Food & Beverages
5% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage
Books & Literature
2% coverage
Baby & Kids
2% coverage
Smoking & Vaping
1% coverage
Arts & Entertainment
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,023 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are India, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,308 · 39%
$25-$49 1,987 · 24%
$50-$99 1,407 · 17%
$100-$199 798 · 9%
$200-$499 504 · 6%
$500+ 436 · 5%
Store currencies
USD 2,883 EUR 2,124 GBP 488 INR 457 AUD 225 CAD 206 VND 182 PLN 137

Among stores with pricing data, the most common price range is Under $25. The average is higher at $213 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (40%), Instagram (33%), YouTube (13%).

Facebook
40%
Instagram
33%
YouTube
13%
Twitter / X
8%
LinkedIn
7%
TikTok
5%
Pinterest
2%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (20%), Facebook Pixel (13%).

Google Analytics
27%
Google Tag Manager
20%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

61 products $61 avg 9 ads
Health stress relief products anxiety management tools
92 products $975 avg 8 ads
Health Home & Garden health store home wellness
35 products $29 avg 1 ads
Beauty & Cosmetics Health sunscreen eczema relief
127 products $29 avg 52 ads
Health Home & Garden hashimoto supplements thyroid support
66 products $80 avg 3 ads
Beauty & Cosmetics Health Celebrations & Gifts intimate hygiene body perfume
127 products $5 avg 6 ads
Beauty & Cosmetics Health salon at home beauty services
97 products $36 avg 5 ads
Health hair loss mens health
55 products $193 avg 3 ads
Health Home & Garden massage devices cleaning products
11 products $55 avg 2 ads
Health cbd gummies online cbda nano jellies
3,249 products $25 avg 1 ads
Beauty & Cosmetics Health parapharmacy skincare

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FAQ

How many WooCommerce Wellness & Relaxation stores are there?

We currently track 9,121 active WooCommerce stores in the Wellness & Relaxation segment.

Are WooCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 4,873 new stores were indexed in the Wellness & Relaxation segment, showing a 53% monthly growth rate.

What is the average product price in WooCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $213, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.