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WooCommerce subcategory analytics
Subcategory
Updated June 8, 2026
WooCommerce

11.5K WooCommerce Wellness & Relaxation Stores: Stats & Market Data (2026)

11,467 active WooCommerce stores fall into the Wellness & Relaxation segment, with 3,885 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 49% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

49%
Social media
2%
Meta ads
58%
Contact info
Total Stores
11,467
Active WooCommerce stores
New (30d)
3,885
Newly added in the last 30 days
Avg. Products
1,192
Among 11,458 stores with catalog data
Avg. Price
$206
Among 10,621 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,567 2,283 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,885 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,690 · 15%
10-49 4,681 · 41%
50-199 3,130 · 27%
200-999 1,238 · 11%
1k-4.9k 375 · 3%
5k+ 344 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
16% coverage
Home & Garden
12% coverage
Education & Courses
7% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage
Baby & Kids
2% coverage
Smoking & Vaping
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,192 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,292 · 40%
$25-$49 2,454 · 23%
$50-$99 1,777 · 17%
$100-$199 999 · 9%
$200-$499 587 · 6%
$500+ 512 · 5%
Store currencies
USD 3,416 EUR 2,869 GBP 589 INR 562 AUD 279 CAD 255 VND 231 PLN 199

Among stores with pricing data, the most common price range is Under $25. The average is higher at $206 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (41%), Instagram (34%), YouTube (13%).

Facebook
41%
Instagram
34%
YouTube
13%
Twitter / X
9%
LinkedIn
7%
TikTok
5%
Pinterest
2%

About 49% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (19%), Facebook Pixel (12%).

Google Analytics
27%
Google Tag Manager
19%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

32 products $33 avg 2 ads
Health wellness retreats
72 products $17 avg 2 ads
Health wellness platform sports tournaments
50 products $74 avg 22 ads
Education & Courses Health holistic health courses wellness certification
5 products $36 avg 2 ads
Beauty & Cosmetics Health spa wellness
62 products $77 avg 1 ads
Health Home & Garden healthy-lifestyle ecological-products
11 products $122 avg 2 ads
Health yoga meditation wellness holistic health mind body
64 products $36 avg 171 ads
Health Animals & Pet Supplies herbal health store herbal supplements
6 products $203 avg 12 ads
Health massage equipment wellness products
9 products $8 avg 1 ads
Health slimming belt body shaper
201 products $21 avg 6 ads
Health herbal supplements natural health products
5 products $350 avg 50 ads
Health anxiety relief stress management

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FAQ

How many WooCommerce Wellness & Relaxation stores are there?

We currently track 11,467 active WooCommerce stores in the Wellness & Relaxation segment.

Are WooCommerce Wellness & Relaxation stores growing?

Yes. In the last 30 days, 3,885 new stores were indexed in the Wellness & Relaxation segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Wellness & Relaxation stores?

Among stores with pricing data, the average listed price is about $206, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.