Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated May 18, 2026
WooCommerce

5,294 WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

5,294 active WooCommerce stores fall into the Gym & Fitness segment, with 3,047 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 40% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

40%
Social media
3%
Meta ads
49%
Contact info
Total Stores
5,294
Active WooCommerce stores
New (30d)
3,047
Newly added in the last 30 days
Avg. Products
2,626
Among 5,286 stores with catalog data
Avg. Price
$205
Among 4,676 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,008 1,004 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,047 new stores were added in the past 30 days — 58% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 609 · 12%
10-49 1,367 · 26%
50-199 1,092 · 21%
200-999 1,043 · 20%
1k-4.9k 553 · 10%
5k+ 622 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
15% coverage
Health
11% coverage
Home & Garden
6% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Education & Courses
3% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,626 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,607 · 34%
$25-$49 1,003 · 21%
$50-$99 881 · 19%
$100-$199 513 · 11%
$200-$499 311 · 7%
$500+ 361 · 8%
Store currencies
USD 1,906 EUR 1,405 GBP 328 INR 132 PKR 115 AUD 83 CAD 78 PLN 75

Among stores with pricing data, the most common price range is Under $25. The average is higher at $205 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (33%), Instagram (31%), YouTube (10%).

Facebook
33%
Instagram
31%
YouTube
10%
Twitter / X
6%
TikTok
5%
LinkedIn
4%
Pinterest
1%

About 40% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
19%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

Africa Tough South Africa
109 products $280 avg 1 ads
Sporting Goods gym equipment store home gym equipment
129 products $55 avg 2 ads
Animals & Pet Supplies Sporting Goods dog sports gear dog jackets
12 products $9 avg 3 ads
Sporting Goods Health gym membership personal training
6 products $11 avg 11 ads
Health Sporting Goods mass gainer powder weight gain supplement
12 products $27 avg 2 ads
Sporting Goods fitness health
70 products $47 avg 1 ads
Sporting Goods Education & Courses yoga classes online yoga
72 products $238 avg 38 ads
Sporting Goods fitness subscription gym membership
25 products $161 avg 1 ads
Sporting Goods home gym equipment weight lifting gear
277 products $166 avg 1 ads
Sporting Goods fitness equipment kettlebells dumbbells
9 products $214 avg 4 ads
Health Sporting Goods portable vo2 analyzer vo2 max tester
277 products $19 avg 1 ads
Sporting Goods gym equipment sports gear
FITBARZ Guatemala
208 products $616 avg 19 ads
Sporting Goods cardio equipment home gym

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 5,294 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 3,047 new stores were indexed in the Gym & Fitness segment, showing a 58% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $205, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.