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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

10.7K WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

10,654 active WooCommerce stores fall into the Gym & Fitness segment, with 2,415 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 31% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

31%
Social media
1%
Meta ads
42%
Contact info
Total Stores
10,654
Active WooCommerce stores
New (30d)
2,415
Newly added in the last 30 days
Avg. Products
3,672
Among 10,595 stores with catalog data
Avg. Price
$227
Among 9,100 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,340 1,670 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,415 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 508 · 5%
10-49 2,654 · 25%
50-199 2,463 · 23%
200-999 2,375 · 22%
1k-4.9k 1,199 · 11%
5k+ 1,396 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
12% coverage
Health
8% coverage
Home & Garden
5% coverage
Electronics
4% coverage
Toys & Games
2% coverage
Education & Courses
1% coverage
Vehicles & Parts
1% coverage
Furniture
1% coverage
Hardware
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,672 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,613. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,054 · 34%
$25-$49 2,103 · 23%
$50-$99 1,785 · 20%
$100-$199 895 · 10%
$200-$499 521 · 6%
$500+ 742 · 8%
Store currencies
USD 3,879 EUR 2,711 GBP 709 INR 266 PKR 250 IRT 170 BRL 147 AUD 141

Among stores with pricing data, the most common price range is Under $25. The average is higher at $227 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (25%), Instagram (23%), YouTube (7%).

Facebook
25%
Instagram
23%
YouTube
7%
Twitter / X
4%
LinkedIn
3%
TikTok
3%
Pinterest
1%

About 31% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (14%), Google Tag Manager (11%), Facebook Pixel (6%).

Google Analytics
14%
Google Tag Manager
11%
Facebook Pixel
6%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

460 products $1756 avg 3 ads
Sporting Goods
26 products $14 avg 1 ads
Sporting Goods
33 products $205 avg 13 ads
Sporting Goods
705 products $65 avg 2 ads
Sporting Goods Sportswear
14 products $339 avg 2 ads
Sporting Goods Fitness Equipment Sports Equipment
1,283 products $215 avg 8 ads
Sporting Goods Fitness Equipment
276 products $815 avg 1 ads
Sporting Goods Fitness Equipment
10 products $79 avg 2 ads
Sporting Goods Apparel & Accessories Sportswear
176 products $58 avg 5 ads
Sporting Goods
1,064 products $23 avg 4 ads
Sporting Goods Sportswear Sports Equipment
27 products $23 avg 1 ads
Apparel & Accessories Sporting Goods Running Shoes Shoes

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FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 10,654 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 2,415 new stores were indexed in the Gym & Fitness segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $227, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.