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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

7,933 WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

7,933 active WooCommerce stores fall into the Gym & Fitness segment, with 3,664 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 37% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

37%
Social media
2%
Meta ads
46%
Contact info
Total Stores
7,933
Active WooCommerce stores
New (30d)
3,664
Newly added in the last 30 days
Avg. Products
3,046
Among 7,887 stores with catalog data
Avg. Price
$220
Among 6,959 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,594 1,797 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,664 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 603 · 8%
10-49 1,955 · 25%
50-199 1,724 · 22%
200-999 1,700 · 22%
1k-4.9k 885 · 11%
5k+ 1,020 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
13% coverage
Health
9% coverage
Home & Garden
5% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Education & Courses
2% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Furniture
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,046 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,428 · 35%
$25-$49 1,548 · 22%
$50-$99 1,328 · 19%
$100-$199 736 · 11%
$200-$499 388 · 6%
$500+ 531 · 8%
Store currencies
USD 2,856 EUR 2,078 GBP 558 INR 197 PKR 179 CAD 114 AUD 110 PLN 109

Among stores with pricing data, the most common price range is Under $25. The average is higher at $220 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (30%), Instagram (28%), YouTube (9%).

Facebook
30%
Instagram
28%
YouTube
9%
Twitter / X
6%
LinkedIn
4%
TikTok
4%
Pinterest
1%

About 37% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (16%), Google Tag Manager (13%), Facebook Pixel (9%).

Google Analytics
16%
Google Tag Manager
13%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

60 products $12 avg 14 ads
Sporting Goods home fitness sportswear
978 products $140 avg 1 ads
Sporting Goods gym equipment fitness accessories
14 products $1 avg 5 ads
Sporting Goods sports earbud noise-cancelling
Baazzo Bangladesh
30 products $10 avg 1 ads
Sporting Goods sports equipment fitness gear
25 products $6 avg 9 ads
Sporting Goods Health fitness equipment workout accessories
99 products $2344 avg 1 ads
Health Sporting Goods home fitness equipment cardio machines
14 products $40 avg 4 ads
Sporting Goods fitness sports
33 products $44 avg 2 ads
Sporting Goods Health yoga equipment pilates gear
27 products $23 avg 1 ads
Apparel & Accessories Sporting Goods men sneakers women sneakers
278 products $74 avg 3 ads
Electronics Home & Garden Sporting Goods tech gadgets home audio
220 products $971 avg 1 ads
Sporting Goods fitness equipment running equipment
66 products $84 avg 1 ads
Sporting Goods fitness equipment home gym

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FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 7,933 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 3,664 new stores were indexed in the Gym & Fitness segment, showing a 46% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $220, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.