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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

3,196 WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

3,196 active WooCommerce stores fall into the Gym & Fitness segment, with 996 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 52% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

52%
Social media
5%
Meta ads
58%
Contact info
Total Stores
3,196
Active WooCommerce stores
New (30d)
996
Newly added in the last 30 days
Avg. Products
1,630
Among 3,189 stores with catalog data
Avg. Price
$225
Among 2,833 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

992 496 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

996 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 618 · 19%
10-49 912 · 29%
50-199 643 · 20%
200-999 592 · 19%
1k-4.9k 238 · 7%
5k+ 186 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
12% coverage
Health
11% coverage
Home & Garden
5% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,630 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 810 · 29%
$25-$49 651 · 23%
$50-$99 556 · 20%
$100-$199 360 · 13%
$200-$499 213 · 8%
$500+ 243 · 9%
Store currencies
USD 1,241 EUR 669 GBP 157 INR 97 PKR 75 AUD 67 CAD 50 PLN 47

Among stores with pricing data, the most common price range is Under $25. The average is higher at $225 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (44%), Instagram (41%), YouTube (13%).

Facebook
44%
Instagram
41%
YouTube
13%
Twitter / X
8%
TikTok
7%
LinkedIn
6%
Pinterest
2%

Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (18%), Facebook Pixel (14%).

Google Analytics
23%
Google Tag Manager
18%
Facebook Pixel
14%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

89 products $25 avg 2 ads
Sporting Goods sports nutrition gym accessories
267 products $35 avg 5 ads
Apparel & Accessories Sporting Goods fitness-fashion activewear
252 products $41 avg 8 ads
Sporting Goods sports apparel fitness equipment
490 products $799 avg 1 ads
Sporting Goods gym equipment fitness
21 products $7 avg 2 ads
Sporting Goods sports store fitness equipment
12 products $85 avg 2 ads
Sporting Goods Apparel & Accessories fitness sports
9 products $64 avg 2 ads
Sporting Goods fitness sports equipment
108 products $263 avg 5 ads
Sporting Goods pilates reformer classes gym membership poitiers
16 products $23 avg 1 ads
Health Sporting Goods whey protein creatine
47 products $716 avg 5 ads
Sporting Goods home gym equipment gym weights and equipment
283 products $1036 avg 2 ads
Sporting Goods fitness equipment exercise gear
199 products $24 avg 1 ads
Sporting Goods Apparel & Accessories sports water bottle kids water bottle

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FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 3,196 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 996 new stores were indexed in the Gym & Fitness segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $225, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.