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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

9,417 WooCommerce Gym & Fitness Stores: Stats & Market Data (2026)

9,417 active WooCommerce stores fall into the Gym & Fitness segment, with 3,108 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Health. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
45%
Contact info
Total Stores
9,417
Active WooCommerce stores
New (30d)
3,108
Newly added in the last 30 days
Avg. Products
3,565
Among 9,392 stores with catalog data
Avg. Price
$224
Among 8,152 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,454 1,727 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,108 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 574 · 6%
10-49 2,345 · 25%
50-199 2,094 · 22%
200-999 2,019 · 21%
1k-4.9k 1,054 · 11%
5k+ 1,306 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
12% coverage
Health
9% coverage
Home & Garden
5% coverage
Electronics
3% coverage
Toys & Games
2% coverage
Education & Courses
1% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Furniture
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,565 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,841 · 35%
$25-$49 1,847 · 23%
$50-$99 1,548 · 19%
$100-$199 824 · 10%
$200-$499 459 · 6%
$500+ 633 · 8%
Store currencies
USD 3,346 EUR 2,489 GBP 623 INR 236 PKR 225 BRL 128 AUD 125 CAD 124

Among stores with pricing data, the most common price range is Under $25. The average is higher at $224 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (28%), Instagram (26%), YouTube (8%).

Facebook
28%
Instagram
26%
YouTube
8%
Twitter / X
5%
TikTok
4%
LinkedIn
4%
Pinterest
1%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (15%), Google Tag Manager (12%), Facebook Pixel (7%).

Google Analytics
15%
Google Tag Manager
12%
Facebook Pixel
7%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $144 avg 1 ads
Sporting Goods Fitness Equipment
272 products $51 avg 1 ads
Health Sporting Goods
20 products $31 avg 1 ads
Sporting Goods
Africa Tough South Africa
133 products $737 avg 5 ads
Sporting Goods Fitness Equipment
1,283 products $215 avg 8 ads
Sporting Goods Fitness Equipment
649 products $18 avg 1 ads
Sporting Goods Fitness Equipment
260 products $371 avg 1 ads
Home & Garden Sporting Goods Fitness Equipment
23 products $18 avg 3 ads
Sporting Goods
786 products $1302 avg 3 ads
Sporting Goods Fitness Equipment
207 products $70 avg 1 ads
Sporting Goods Sports Equipment Fitness Equipment
96 products $30 avg 5 ads
Sporting Goods

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FAQ

How many WooCommerce Gym & Fitness stores are there?

We currently track 9,417 active WooCommerce stores in the Gym & Fitness segment.

Are WooCommerce Gym & Fitness stores growing?

Yes. In the last 30 days, 3,108 new stores were indexed in the Gym & Fitness segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $224, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.