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Updated Apr 27, 2026
WooCommerce

1,530 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

1,530 active WooCommerce stores fall into the Fitness Nutrition segment, with 314 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Education & Courses. 62% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

62%
Social media
9%
Meta ads
59%
Contact info
Total Stores
1,530
Active WooCommerce stores
New (30d)
314
Newly added in the last 30 days
Avg. Products
357
Among 1,524 stores with catalog data
Avg. Price
$135
Among 1,444 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

311 155 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

314 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 524 · 34%
10-49 562 · 37%
50-199 270 · 18%
200-999 119 · 8%
1k-4.9k 28 · 2%
5k+ 21 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Education & Courses
11% coverage
Food & Beverages
9% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
3% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids 7 Software 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 357 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, United Kingdom, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 415 · 29%
$25-$49 437 · 30%
$50-$99 246 · 17%
$100-$199 133 · 9%
$200-$499 125 · 9%
$500+ 88 · 6%
Store currencies
USD 549 EUR 307 INR 114 GBP 80 AUD 31 PKR 31 PLN 26 CAD 25

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $135 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (52%), Instagram (49%), YouTube (19%).

Facebook
52%
Instagram
49%
YouTube
19%
Twitter / X
10%
TikTok
8%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 62%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (21%), Facebook Pixel (19%).

Google Analytics
28%
Google Tag Manager
21%
Facebook Pixel
19%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

310 products $345 avg 7 ads
Health weight loss supplements nad+ capsules
25 products $18 avg 8 ads
Health fitness store wellness products
33 products $22 avg 1 ads
Health fitness program boot camp
320 products $43 avg 3 ads
Health eric favre supplements whey protein powder
5 products $25 avg 1 ads
Health exercise equipment fitness gear
65 products $21 avg 2 ads
Health boot camp fitness program
121 products $15 avg 3 ads
Health longevity supplements health supplements
33 products $18 avg 5 ads
Health Sporting Goods mass gainer supplements pre-workout powder
24 products $57 avg 1 ads
Health Education & Courses fitness pilates
88 products $88 avg 2 ads
Health Apparel & Accessories fitness equipment wellness
28 products $42 avg 3 ads
Health Education & Courses fitness wellness
585 products $43 avg 1 ads
Health Food & Beverages sports nutrition healthy snacks

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 1,530 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 314 new stores were indexed in the Fitness Nutrition segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.