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Updated June 29, 2026
WooCommerce

3,482 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

3,482 active WooCommerce stores fall into the Fitness Nutrition segment, with 1,079 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 45% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

45%
Social media
3%
Meta ads
50%
Contact info
Total Stores
3,482
Active WooCommerce stores
New (30d)
1,079
Newly added in the last 30 days
Avg. Products
964
Among 3,481 stores with catalog data
Avg. Price
$126
Among 3,242 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,017 508 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,079 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 490 · 14%
10-49 1,321 · 38%
50-199 1,001 · 29%
200-999 423 · 12%
1k-4.9k 125 · 4%
5k+ 121 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Food & Beverages
7% coverage
Education & Courses
6% coverage
Apparel & Accessories
5% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
2% coverage
Electronics
2% coverage
Books & Literature
1% coverage
Baby & Kids 17 Animals & Pet Supplies 13 Arts & Entertainment 13

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 964 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,036 · 32%
$25-$49 1,126 · 35%
$50-$99 508 · 16%
$100-$199 236 · 7%
$200-$499 203 · 6%
$500+ 133 · 4%
Store currencies
USD 1,076 EUR 786 INR 208 GBP 172 BRL 85 COP 76 IRT 63 PLN 60

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $126 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (35%), Facebook (35%), YouTube (12%).

Instagram
35%
Facebook
35%
YouTube
12%
Twitter / X
7%
TikTok
6%
LinkedIn
4%
Pinterest
1%

About 45% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (16%), Facebook Pixel (11%).

Google Analytics
23%
Google Tag Manager
16%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

232 products $35 avg 17 ads
Health Eco-Friendly Products Supplements
164 products $22 avg 41 ads
Health Supplements
11 products $140 avg 10 ads
Health Education & Courses Coaching Courses
35 products $35 avg 1 ads
Health Wellness
124 products $20 avg 2 ads
Health Coaching
156 products $235 avg 43 ads
Health Education & Courses Supplements
90 products $25 avg 3 ads
Beauty & Cosmetics Health
7 products $32 avg 17 ads
Health

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 3,482 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 1,079 new stores were indexed in the Fitness Nutrition segment, showing a 31% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $126, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.