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Updated May 18, 2026
WooCommerce

2,004 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

2,004 active WooCommerce stores fall into the Fitness Nutrition segment, with 774 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 53% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

53%
Social media
6%
Meta ads
54%
Contact info
Total Stores
2,004
Active WooCommerce stores
New (30d)
774
Newly added in the last 30 days
Avg. Products
520
Among 2,004 stores with catalog data
Avg. Price
$127
Among 1,900 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

476 238 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

774 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 512 · 26%
10-49 738 · 37%
50-199 437 · 22%
200-999 217 · 11%
1k-4.9k 60 · 3%
5k+ 40 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
17% coverage
Food & Beverages
10% coverage
Education & Courses
9% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Arts & Entertainment 10 Baby & Kids 8 Software 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 520 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 564 · 30%
$25-$49 625 · 33%
$50-$99 305 · 16%
$100-$199 162 · 9%
$200-$499 145 · 8%
$500+ 99 · 5%
Store currencies
USD 660 EUR 428 INR 131 GBP 107 COP 40 PKR 38 AUD 37 BRL 36

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $127 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (43%), Facebook (42%), YouTube (16%).

Instagram
43%
Facebook
42%
YouTube
16%
Twitter / X
9%
TikTok
8%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 53%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (19%), Facebook Pixel (17%).

Google Analytics
26%
Google Tag Manager
19%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $53 avg 6 ads
Health meal replacement shakes nutrition shakes
12 products $9 avg 3 ads
Sporting Goods Health gym membership personal training
6 products $11 avg 11 ads
Health Sporting Goods mass gainer powder weight gain supplement
58 products $21 avg 5 ads
Health whey protein powder vitamin supplements
26 products $22 avg 1 ads
Health Food & Beverages supplements dietary
6 products $58 avg 2 ads
Education & Courses Health online fitness coach weight loss plan
25 products $6 avg 21 ads
Sporting Goods Health fitness equipment workout accessories
18 products $56 avg 11 ads
Sporting Goods Health personal training group fitness
156 products $235 avg 11 ads
Health Education & Courses detox programs parasite cleanse
237 products $22 avg 12 ads
Health fitness health
32 products $47 avg 1 ads
Health menopause nutrition post workout supplements

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 2,004 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 774 new stores were indexed in the Fitness Nutrition segment, showing a 39% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $127, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.