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Updated June 8, 2026
WooCommerce

2,894 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

2,894 active WooCommerce stores fall into the Fitness Nutrition segment, with 1,168 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 49% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

49%
Social media
3%
Meta ads
52%
Contact info
Total Stores
2,894
Active WooCommerce stores
New (30d)
1,168
Newly added in the last 30 days
Avg. Products
778
Among 2,893 stores with catalog data
Avg. Price
$115
Among 2,727 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,045 522 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,168 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 508 · 18%
10-49 1,083 · 37%
50-199 775 · 27%
200-999 350 · 12%
1k-4.9k 102 · 4%
5k+ 75 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
16% coverage
Food & Beverages
8% coverage
Education & Courses
7% coverage
Apparel & Accessories
5% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
2% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Arts & Entertainment 13 Baby & Kids 13 Celebrations & Gifts 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 778 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,565. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 850 · 31%
$25-$49 930 · 34%
$50-$99 436 · 16%
$100-$199 207 · 8%
$200-$499 183 · 7%
$500+ 121 · 4%
Store currencies
USD 911 EUR 672 INR 175 GBP 148 BRL 65 COP 65 PLN 51 AUD 46

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $115 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (39%), Instagram (39%), YouTube (13%).

Facebook
39%
Instagram
39%
YouTube
13%
Twitter / X
8%
TikTok
7%
LinkedIn
5%
Pinterest
2%

About 49% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (18%), Facebook Pixel (14%).

Google Analytics
25%
Google Tag Manager
18%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $37 avg 2 ads
Sporting Goods Health sports nutrition gym accessories
242 products $6 avg 1 ads
Health Food & Beverages sports supplements nutrition products
213 products $21 avg 5 ads
Health Food & Beverages sports supplements health supplements
530 products $34 avg 6 ads
Health vitamins supplements
595 products $42 avg 10 ads
Health organic health supplements natural wellness products
125 products $23 avg 2 ads
Health bodybuilding supplements fitness nutrition
5 products $424 avg 29 ads
Health gym membership fitness pass
241 products $22 avg 10 ads
Health fitness health
23 products $63 avg 2 ads
Health Sporting Goods Apparel & Accessories wellness gym
17 products $13 avg 20 ads
Health fitness supplements health supplements
60 products $20 avg 1 ads
Health protein bars protein powder
37 products $67 avg 4 ads
Health Education & Courses fitness training

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 2,894 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 1,168 new stores were indexed in the Fitness Nutrition segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $115, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.