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Updated July 13, 2026
WooCommerce

3,991 WooCommerce Fitness Nutrition Stores: Stats & Market Data (2026)

3,991 active WooCommerce stores fall into the Fitness Nutrition segment, with 929 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 40% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

40%
Social media
2%
Meta ads
46%
Contact info
Total Stores
3,991
Active WooCommerce stores
New (30d)
929
Newly added in the last 30 days
Avg. Products
995
Among 3,974 stores with catalog data
Avg. Price
$126
Among 3,646 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,072 536 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

929 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 446 · 11%
10-49 1,498 · 38%
50-199 1,205 · 30%
200-999 531 · 13%
1k-4.9k 161 · 4%
5k+ 133 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
14% coverage
Food & Beverages
6% coverage
Education & Courses
5% coverage
Apparel & Accessories
5% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Animals & Pet Supplies 15 Celebrations & Gifts 15

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 995 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,204 · 33%
$25-$49 1,306 · 36%
$50-$99 550 · 15%
$100-$199 248 · 7%
$200-$499 198 · 5%
$500+ 140 · 4%
Store currencies
USD 1,183 EUR 903 INR 242 GBP 193 IRT 128 BRL 100 COP 92 PLN 65

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $126 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (31%), Facebook (30%), YouTube (9%).

Instagram
31%
Facebook
30%
YouTube
9%
Twitter / X
6%
TikTok
5%
LinkedIn
3%
Pinterest
1%

About 40% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (14%), Facebook Pixel (9%).

Google Analytics
21%
Google Tag Manager
14%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

66 products $21 avg 1 ads
Health Wellness
76 products $35 avg 1 ads
Health Supplements
294 products $25 avg 1 ads
Health Supplements
627 products $38 avg 42 ads
Health
13 products $106 avg 20 ads
Health
7 products $109 avg 1 ads
Health Wellness
92 products $36 avg 170 ads
Health Supplements
25 products $9 avg
Food & Beverages Health Specialty Foods
21 products $9 avg
Health Supplements

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FAQ

How many WooCommerce Fitness Nutrition stores are there?

We currently track 3,991 active WooCommerce stores in the Fitness Nutrition segment.

Are WooCommerce Fitness Nutrition stores growing?

Yes. In the last 30 days, 929 new stores were indexed in the Fitness Nutrition segment, showing a 23% monthly growth rate.

What is the average product price in WooCommerce Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $126, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.