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Topic
Updated June 8, 2026
WooCommerce

3,113 WooCommerce Fitness equipment Stores: Stats & Market Data (2026)

3,113 active WooCommerce stores fall into the Fitness equipment segment, with 1,015 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Health, Home & Garden. 42% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

42%
Social media
3%
Meta ads
50%
Contact info
Total Stores
3,113
Active WooCommerce stores
New (30d)
1,015
Newly added in the last 30 days
Avg. Products
2,810
Among 3,070 stores with catalog data
Avg. Price
$382
Among 2,812 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,148 574 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,015 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 321 · 10%
10-49 733 · 24%
50-199 670 · 22%
200-999 589 · 19%
1k-4.9k 373 · 12%
5k+ 384 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
72% coverage
Health
11% coverage
Home & Garden
7% coverage
Apparel & Accessories
4% coverage
Electronics
3% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Arts & Entertainment
1% coverage
Furniture
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,810 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 867 · 31%
$25-$49 475 · 17%
$50-$99 466 · 17%
$100-$199 307 · 11%
$200-$499 226 · 8%
$500+ 471 · 17%
Store currencies
USD 1,053 EUR 788 GBP 195 INR 93 VND 58 PLN 52 BRL 51 AUD 46

Among stores with pricing data, the most common price range is Under $25. The average is higher at $382 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (35%), Instagram (32%), YouTube (13%).

Facebook
35%
Instagram
32%
YouTube
13%
Twitter / X
6%
TikTok
6%
LinkedIn
5%
Pinterest
1%

About 42% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (17%), Facebook Pixel (12%).

Google Analytics
21%
Google Tag Manager
17%
Facebook Pixel
12%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

78 products $297 avg 4 ads
Sporting Goods fitness equipment exercise gear
11 products $1071 avg 1 ads
Sporting Goods fitness equipment exercise accessories
6 products $308 avg 1 ads
Sporting Goods force plate dynamometer
25 products $188 avg 1 ads
Sporting Goods lung trainers breathing exercise
24 products $1403 avg 1 ads
Sporting Goods fitness equipment exercise gear
402 products $1628 avg 3 ads
5 products $38 avg 1 ads
Sporting Goods fitness equipment functional fitness
23 products $4 avg 48 ads
Electronics Beauty & Cosmetics Travel perfume women multipurpose storage
108 products $136 avg 2 ads
Sporting Goods home gym equipment cardio machines
421 products $81 avg 5 ads
Sporting Goods fitness equipment exercise gear
126 products $550 avg 1 ads
Sporting Goods sports equipment gym gear

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FAQ

How many WooCommerce Fitness equipment stores are there?

We currently track 3,113 active WooCommerce stores in the Fitness equipment segment.

Are WooCommerce Fitness equipment stores growing?

Yes. In the last 30 days, 1,015 new stores were indexed in the Fitness equipment segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Fitness equipment stores?

Among stores with pricing data, the average listed price is about $382, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.