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WooCommerce topic analytics
Topic
Updated June 1, 2026
WooCommerce

4,133 WooCommerce Courses Stores: Stats & Market Data (2026)

4,133 active WooCommerce stores fall into the Courses segment, with 202 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Books & Literature. 59% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

59%
Social media
2%
Meta ads
62%
Contact info
Total Stores
4,133
Active WooCommerce stores
New (30d)
202
Newly added in the last 30 days
Avg. Products
292
Among 4,130 stores with catalog data
Avg. Price
$258
Among 3,946 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

548 274 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

202 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,303 · 32%
10-49 1,771 · 43%
50-199 721 · 17%
200-999 213 · 5%
1k-4.9k 89 · 2%
5k+ 33 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
93% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Software
3% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Home & Garden 19 Food & Beverages 14

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 292 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,552. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,249 · 32%
$25-$49 604 · 15%
$50-$99 612 · 16%
$100-$199 558 · 14%
$200-$499 531 · 13%
$500+ 392 · 10%
Store currencies
USD 1,419 EUR 731 INR 304 GBP 240 BRL 176 BDT 99 CAD 82 PLN 78

Among stores with pricing data, the most common price range is Under $25. The average is higher at $258 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (44%), YouTube (27%).

Facebook
48%
Instagram
44%
YouTube
27%
LinkedIn
16%
Twitter / X
15%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 59%, and 2% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (19%), Facebook Pixel (16%).

Google Analytics
27%
Google Tag Manager
19%
Facebook Pixel
16%
Google Ads
6%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

19 products $212 avg 1 ads
Education & Courses workshops courses
117 products $24 avg 2 ads
Education & Courses training courses
230 products $87 avg 1 ads
Education & Courses reiki masterclass
162 products $61 avg 1 ads
Education & Courses equestrian training
33 products $7 avg 6 ads
Education & Courses learning courses
99 products $94 avg 4 ads
Education & Courses training courses
66 products $171 avg 1 ads
Education & Courses courses online education
187 products $23 avg 51 ads
Education & Courses fitness courses
5 products $73 avg 3 ads
Education & Courses digital products courses
16 products $62 avg 1 ads
Education & Courses learning education
23 products $738 avg 21 ads
Education & Courses music school education
13 products $56 avg 5 ads
Education & Courses educational training

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FAQ

How many WooCommerce Courses stores are there?

We currently track 4,133 active WooCommerce stores in the Courses segment.

Are WooCommerce Courses stores growing?

Yes. In the last 30 days, 202 new stores were indexed in the Courses segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Courses stores?

Among stores with pricing data, the average listed price is about $258, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.