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Updated July 13, 2026
WooCommerce

5,819 WooCommerce Educational Materials Stores: Stats & Market Data (2026)

5,819 active WooCommerce stores fall into the Educational Materials segment, with 1,059 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
51%
Contact info
Total Stores
5,819
Active WooCommerce stores
New (30d)
1,059
Newly added in the last 30 days
Avg. Products
912
Among 5,803 stores with catalog data
Avg. Price
$112
Among 5,160 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,584 792 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,059 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 413 · 7%
10-49 2,244 · 39%
50-199 1,761 · 30%
200-999 909 · 16%
1k-4.9k 321 · 6%
5k+ 155 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
14% coverage
Baby & Kids
3% coverage
Toys & Games
3% coverage
Arts & Entertainment
2% coverage
Health
2% coverage
Business & Industrial
2% coverage
Software
2% coverage
Celebrations & Gifts
2% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 912 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,619. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,094 · 60%
$25-$49 753 · 15%
$50-$99 469 · 9%
$100-$199 359 · 7%
$200-$499 296 · 6%
$500+ 189 · 4%
Store currencies
USD 1,456 EUR 1,121 INR 351 BRL 343 GBP 310 IRT 246 PLN 221 AUD 142

Among stores with pricing data, the most common price range is Under $25. The average is higher at $112 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (36%), Instagram (29%), YouTube (14%).

Facebook
36%
Instagram
29%
YouTube
14%
Twitter / X
10%
LinkedIn
9%
TikTok
4%
Pinterest
2%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 7 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (14%), Facebook Pixel (7%).

Google Analytics
27%
Google Tag Manager
14%
Facebook Pixel
7%
Google Ads
7%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $6 avg 7 ads
Education & Courses Courses
215 products $4 avg 1 ads
Education & Courses Courses Kids Clothing
171 products $7 avg 158 ads
Education & Courses
379 products $2 avg 8 ads
Education & Courses Celebrations & Gifts Office Supplies
1,787 products $19 avg 15 ads
Education & Courses Toys Office Supplies
186 products $351 avg 1 ads
Education & Courses Courses
36 products $10 avg 2 ads
Education & Courses Books & Literature
55 products $1 avg 1 ads
Education & Courses Office Supplies
537 products $135 avg 403 ads
Education & Courses Books & Literature
39 products $47 avg 1 ads
Education & Courses Kids Clothing Courses
1,972 products $11 avg 1 ads
Education & Courses Office Supplies

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FAQ

How many WooCommerce Educational Materials stores are there?

We currently track 5,819 active WooCommerce stores in the Educational Materials segment.

Are WooCommerce Educational Materials stores growing?

Yes. In the last 30 days, 1,059 new stores were indexed in the Educational Materials segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Educational Materials stores?

Among stores with pricing data, the average listed price is about $112, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.