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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

3,228 WooCommerce Educational Materials Stores: Stats & Market Data (2026)

3,228 active WooCommerce stores fall into the Educational Materials segment, with 1,535 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 54% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
57%
Contact info
Total Stores
3,228
Active WooCommerce stores
New (30d)
1,535
Newly added in the last 30 days
Avg. Products
700
Among 3,225 stores with catalog data
Avg. Price
$116
Among 3,000 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

871 435 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,535 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 482 · 15%
10-49 1,198 · 37%
50-199 829 · 26%
200-999 470 · 15%
1k-4.9k 182 · 6%
5k+ 64 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
23% coverage
Baby & Kids
4% coverage
Toys & Games
4% coverage
Arts & Entertainment
3% coverage
Business & Industrial
3% coverage
Health
3% coverage
Software
2% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 700 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,371. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,772 · 59%
$25-$49 450 · 15%
$50-$99 292 · 10%
$100-$199 209 · 7%
$200-$499 155 · 5%
$500+ 122 · 4%
Store currencies
USD 958 EUR 614 BRL 189 GBP 178 INR 178 PLN 120 AUD 95 CAD 84

Among stores with pricing data, the most common price range is Under $25. The average is higher at $116 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (45%), Instagram (37%), YouTube (19%).

Facebook
45%
Instagram
37%
YouTube
19%
Twitter / X
14%
LinkedIn
11%
TikTok
5%
Pinterest
3%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
32%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
9%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $137 avg 1 ads
Education & Courses elementary school curriculum physical education lessons
15 products $176 avg 6 ads
Education & Courses relationship coaching online courses
79 products $24 avg 1 ads
Toys & Games Education & Courses educational toys learning materials
5 products $2 avg 34 ads
Education & Courses photography business-course
295 products $22 avg 1 ads
Arts & Entertainment Education & Courses music classes orff-based music
67 products $77 avg 1 ads
Education & Courses 11 plus exams mock exams
768 products $2 avg 8 ads
Education & Courses teaching materials educational resources
149 products $31 avg 4 ads
Health Education & Courses nutrition courses dietitian training
40 products $34 avg 2 ads
Education & Courses 면접 스피치
163 products $76 avg 1 ads
Education & Courses acca online-learning
695 products $1 avg 2 ads
Baby & Kids Education & Courses escola educação infantil

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FAQ

How many WooCommerce Educational Materials stores are there?

We currently track 3,228 active WooCommerce stores in the Educational Materials segment.

Are WooCommerce Educational Materials stores growing?

Yes. In the last 30 days, 1,535 new stores were indexed in the Educational Materials segment, showing a 48% monthly growth rate.

What is the average product price in WooCommerce Educational Materials stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.