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Updated Apr 27, 2026
WooCommerce

2,308 WooCommerce Educational Materials Stores: Stats & Market Data (2026)

2,308 active WooCommerce stores fall into the Educational Materials segment, with 639 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 61% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

61%
Social media
5%
Meta ads
59%
Contact info
Total Stores
2,308
Active WooCommerce stores
New (30d)
639
Newly added in the last 30 days
Avg. Products
529
Among 2,305 stores with catalog data
Avg. Price
$89
Among 2,149 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

636 318 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

639 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 481 · 21%
10-49 869 · 38%
50-199 501 · 22%
200-999 317 · 14%
1k-4.9k 99 · 4%
5k+ 38 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
22% coverage
Baby & Kids
4% coverage
Arts & Entertainment
3% coverage
Toys & Games
3% coverage
Business & Industrial
3% coverage
Health
2% coverage
Software
2% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 529 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,266 · 59%
$25-$49 321 · 15%
$50-$99 214 · 10%
$100-$199 145 · 7%
$200-$499 116 · 5%
$500+ 87 · 4%
Store currencies
USD 725 EUR 406 BRL 142 INR 142 GBP 118 PLN 90 AUD 73 CAD 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (52%), Instagram (40%), YouTube (21%).

Facebook
52%
Instagram
40%
YouTube
21%
Twitter / X
15%
LinkedIn
13%
TikTok
6%
Pinterest
4%

Social media adoption is strong at 61%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
33%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
9%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

158 products $10 avg 1 ads
Education & Courses english learning materials teacher resources english
685 products $1 avg 2 ads
Baby & Kids Education & Courses escola educação infantil
11 products $3 avg 3 ads
Education & Courses Books & Literature kids learning educational books
1,524 products $41 avg 1 ads
Education & Courses anatomy charts medical education
18 products $37 avg 2 ads
Education & Courses school supplies educational materials
204 products $176 avg 8 ads
Education & Courses online courses coaching
156 products $175 avg 1 ads
Education & Courses cacd exam courses online exam preparation
51 products $202 avg 2 ads
Education & Courses beauty industry courses cosmetology courses
318 products $5 avg 1 ads
Education & Courses kids learning educational content
625 products $25 avg 1 ads
Education & Courses kids science books social studies for kids
347 products $1 avg 22 ads
Education & Courses educational pdfs children educational materials

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FAQ

How many WooCommerce Educational Materials stores are there?

We currently track 2,308 active WooCommerce stores in the Educational Materials segment.

Are WooCommerce Educational Materials stores growing?

Yes. In the last 30 days, 639 new stores were indexed in the Educational Materials segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Educational Materials stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.