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Updated June 22, 2026
WooCommerce

5,202 WooCommerce Educational Materials Stores: Stats & Market Data (2026)

5,202 active WooCommerce stores fall into the Educational Materials segment, with 1,433 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 51% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
55%
Contact info
Total Stores
5,202
Active WooCommerce stores
New (30d)
1,433
Newly added in the last 30 days
Avg. Products
842
Among 5,194 stores with catalog data
Avg. Price
$122
Among 4,680 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,592 796 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,433 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 461 · 9%
10-49 2,005 · 39%
50-199 1,514 · 29%
200-999 799 · 15%
1k-4.9k 291 · 6%
5k+ 124 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
16% coverage
Baby & Kids
3% coverage
Toys & Games
3% coverage
Arts & Entertainment
2% coverage
Business & Industrial
2% coverage
Health
2% coverage
Software
2% coverage
Celebrations & Gifts
2% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 842 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,578. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,803 · 60%
$25-$49 685 · 15%
$50-$99 446 · 10%
$100-$199 323 · 7%
$200-$499 234 · 5%
$500+ 189 · 4%
Store currencies
USD 1,360 EUR 1,009 BRL 316 INR 303 GBP 281 PLN 193 IRT 153 AUD 134

Among stores with pricing data, the most common price range is Under $25. The average is higher at $122 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (41%), Instagram (33%), YouTube (17%).

Facebook
41%
Instagram
33%
YouTube
17%
Twitter / X
12%
LinkedIn
11%
TikTok
5%
Pinterest
3%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (15%), Facebook Pixel (9%).

Google Analytics
29%
Google Tag Manager
15%
Facebook Pixel
9%
Google Ads
7%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

52 products $17 avg 1 ads
Toys & Games Education & Courses Toys
205 products $176 avg 11 ads
Education & Courses Courses Coaching
8 products $34 avg 3 ads
Education & Courses
88 products $22 avg 1 ads
Education & Courses Books & Literature
2,066 products $14 avg 12 ads
Education & Courses Books & Literature
274 products $204 avg 4 ads
Education & Courses
113 products $2 avg 1 ads
Education & Courses
96 products $2 avg 1 ads
Education & Courses Toys & Games
944 products $10 avg 1 ads
Education & Courses Toys
163 products $36 avg
Education & Courses

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FAQ

How many WooCommerce Educational Materials stores are there?

We currently track 5,202 active WooCommerce stores in the Educational Materials segment.

Are WooCommerce Educational Materials stores growing?

Yes. In the last 30 days, 1,433 new stores were indexed in the Educational Materials segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Educational Materials stores?

Among stores with pricing data, the average listed price is about $122, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.