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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

8,128 WooCommerce Software Tools Stores: Stats & Market Data (2026)

8,128 active WooCommerce stores fall into the Software Tools segment, with 682 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
49%
Contact info
Total Stores
8,128
Active WooCommerce stores
New (30d)
682
Newly added in the last 30 days
Avg. Products
504
Among 8,094 stores with catalog data
Avg. Price
$320
Among 7,442 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,732 866 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

682 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,591 · 20%
10-49 3,508 · 43%
50-199 1,969 · 24%
200-999 671 · 8%
1k-4.9k 230 · 3%
5k+ 125 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
10% coverage
Business & Industrial
4% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Toys & Games
1% coverage
General Merchandise 28 Apparel & Accessories 27 Vehicles & Parts 23

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 504 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,957 · 40%
$25-$49 1,109 · 15%
$50-$99 1,021 · 14%
$100-$199 773 · 10%
$200-$499 780 · 10%
$500+ 802 · 11%
Store currencies
USD 3,198 EUR 1,137 INR 926 BDT 340 GBP 262 BRL 187 VND 170 TRY 154

Among stores with pricing data, the most common price range is Under $25. The average is higher at $320 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (29%), Instagram (16%), Twitter / X (11%).

Facebook
29%
Instagram
16%
Twitter / X
11%
YouTube
11%
LinkedIn
10%
TikTok
2%
Pinterest
2%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (16%), Google Ads (9%).

Google Analytics
23%
Google Tag Manager
16%
Google Ads
9%
Facebook Pixel
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

61 products $58 avg 1 ads
Software
45 products $30 avg 1 ads
Software
86 products $162 avg 3 ads
Electronics Software
23 products $48 avg 2 ads
Software
48 products $4 avg 3 ads
Education & Courses Software Digital Products
15 products $78 avg 7 ads
Software Software
20 products $26 avg 1 ads
Software
28 products $40 avg
Education & Courses Software Health
453 products $36 avg
Software Electronics
44 products $9 avg 1 ads
Toys & Games Software

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FAQ

How many WooCommerce Software Tools stores are there?

We currently track 8,128 active WooCommerce stores in the Software Tools segment.

Are WooCommerce Software Tools stores growing?

Yes. In the last 30 days, 682 new stores were indexed in the Software Tools segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Software Tools stores?

Among stores with pricing data, the average listed price is about $320, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.