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WooCommerce subcategory analytics
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Updated June 29, 2026
WooCommerce

8,294 WooCommerce Software Tools Stores: Stats & Market Data (2026)

8,294 active WooCommerce stores fall into the Software Tools segment, with 773 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
54%
Contact info
Total Stores
8,294
Active WooCommerce stores
New (30d)
773
Newly added in the last 30 days
Avg. Products
522
Among 8,287 stores with catalog data
Avg. Price
$327
Among 7,641 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,870 935 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

773 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,769 · 21%
10-49 3,521 · 42%
50-199 1,944 · 23%
200-999 675 · 8%
1k-4.9k 251 · 3%
5k+ 127 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
10% coverage
Business & Industrial
4% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Toys & Games
1% coverage
Apparel & Accessories 26 General Merchandise 26 Vehicles & Parts 25

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 522 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,006 · 39%
$25-$49 1,123 · 15%
$50-$99 1,056 · 14%
$100-$199 814 · 11%
$200-$499 799 · 10%
$500+ 843 · 11%
Store currencies
USD 3,314 EUR 1,164 INR 907 BDT 374 GBP 281 BRL 189 VND 183 TRY 153

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (32%), Instagram (18%), Twitter / X (13%).

Facebook
32%
Instagram
18%
Twitter / X
13%
YouTube
13%
LinkedIn
12%
TikTok
3%
Pinterest
2%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (9%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
9%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

62 products $51 avg 1 ads
Software Digital Marketing
58 products $6 avg 3 ads
Education & Courses Software Digital Products Courses
15 products $78 avg 32 ads
Software Software
53 products $4 avg 1 ads
Education & Courses Books & Literature Software Digital Products Courses
18 products $168 avg 25 ads
Education & Courses Software Digital Marketing
82 products $16 avg 6 ads
Education & Courses Software Digital Products Books
95 products $123 avg 1 ads
Electronics Software
81 products $6 avg 1 ads
Software
107 products $18 avg 1 ads
Software Education & Courses Photography
21 products $40 avg 1 ads
Software Software Electronics

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FAQ

How many WooCommerce Software Tools stores are there?

We currently track 8,294 active WooCommerce stores in the Software Tools segment.

Are WooCommerce Software Tools stores growing?

Yes. In the last 30 days, 773 new stores were indexed in the Software Tools segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Software Tools stores?

Among stores with pricing data, the average listed price is about $327, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.