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WooCommerce subcategory analytics
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Updated June 1, 2026
WooCommerce

8,115 WooCommerce Software Tools Stores: Stats & Market Data (2026)

8,115 active WooCommerce stores fall into the Software Tools segment, with 1,457 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 41% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

41%
Social media
1%
Meta ads
56%
Contact info
Total Stores
8,115
Active WooCommerce stores
New (30d)
1,457
Newly added in the last 30 days
Avg. Products
496
Among 8,111 stores with catalog data
Avg. Price
$338
Among 7,523 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,941 970 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,457 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,863 · 23%
10-49 3,412 · 42%
50-199 1,844 · 23%
200-999 619 · 8%
1k-4.9k 245 · 3%
5k+ 128 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
10% coverage
Business & Industrial
4% coverage
Books & Literature
4% coverage
Arts & Entertainment
2% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Toys & Games
1% coverage
Apparel & Accessories 27 Vehicles & Parts 25 General Merchandise 22

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 496 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,931 · 39%
$25-$49 1,097 · 15%
$50-$99 1,030 · 14%
$100-$199 814 · 11%
$200-$499 791 · 11%
$500+ 860 · 11%
Store currencies
USD 3,327 EUR 1,134 INR 876 BDT 382 GBP 280 BRL 181 VND 171 TRY 145

Among stores with pricing data, the most common price range is Under $25. The average is higher at $338 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (34%), Instagram (20%), Twitter / X (14%).

Facebook
34%
Instagram
20%
Twitter / X
14%
YouTube
14%
LinkedIn
13%
TikTok
3%
Pinterest
2%

About 41% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (18%), Facebook Pixel (11%).

Google Analytics
26%
Google Tag Manager
18%
Facebook Pixel
11%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $352 avg 3 ads
Software wordpress website optimization
94 products $19 avg 1 ads
Software software licenses digital delivery
55 products $95 avg 2 ads
Software music production software audio plugins
56 products $51 avg 3 ads
Software accounting software design templates
95 products $126 avg 4 ads
Electronics Software wall printer printing business
52 products $6 avg 1 ads
Education & Courses Software digital products software bundles
8 products $15 avg 4 ads
Education & Courses Software audio learning software music practice software
40 products $1 avg 5 ads
Education & Courses Software digital service platform e-learning
10 products $7 avg 6 ads
Software software subscriptions digital keys
27 products $1 avg 1 ads
Education & Courses Software digital marketing affiliate marketing
15 products $80 avg 29 ads
Software software digital-download

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FAQ

How many WooCommerce Software Tools stores are there?

We currently track 8,115 active WooCommerce stores in the Software Tools segment.

Are WooCommerce Software Tools stores growing?

Yes. In the last 30 days, 1,457 new stores were indexed in the Software Tools segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Software Tools stores?

Among stores with pricing data, the average listed price is about $338, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.