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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

5,976 WooCommerce Software Tools Stores: Stats & Market Data (2026)

5,976 active WooCommerce stores fall into the Software Tools segment, with 1,530 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 48% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

48%
Social media
2%
Meta ads
55%
Contact info
Total Stores
5,976
Active WooCommerce stores
New (30d)
1,530
Newly added in the last 30 days
Avg. Products
272
Among 5,965 stores with catalog data
Avg. Price
$339
Among 5,577 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,505 752 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,530 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,880 · 32%
10-49 2,449 · 41%
50-199 1,092 · 18%
200-999 338 · 6%
1k-4.9k 153 · 3%
5k+ 53 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Education & Courses
9% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Toys & Games
1% coverage
Apparel & Accessories 15 Celebrations & Gifts 14 Vehicles & Parts 13

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 272 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,165 · 39%
$25-$49 817 · 15%
$50-$99 774 · 14%
$100-$199 593 · 11%
$200-$499 577 · 10%
$500+ 651 · 12%
Store currencies
USD 2,585 EUR 768 INR 663 BDT 297 GBP 211 BRL 124 VND 104 TRY 95

Among stores with pricing data, the most common price range is Under $25. The average is higher at $339 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (40%), Instagram (22%), Twitter / X (16%).

Facebook
40%
Instagram
22%
Twitter / X
16%
YouTube
15%
LinkedIn
14%
TikTok
3%
Pinterest
2%

About 48% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (18%), Facebook Pixel (12%).

Google Analytics
27%
Google Tag Manager
18%
Facebook Pixel
12%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

9 products $12 avg 1 ads
Software digital tools wordpress plugins
16 products $58 avg 1 ads
Education & Courses Software Celebrations & Gifts business templates lesson plans
37 products $24 avg 1 ads
Software linkedin premium subscription adobe creative cloud license
321 products $17 avg 20 ads
Software Arts & Entertainment Education & Courses kshmr samples royalty free samples
136 products $68 avg 1 ads
Electronics Software computer parts laptop accessories
27 products $171 avg 6 ads
Software quickbooks accounting software
33 products $1 avg 1 ads
Education & Courses Software digital marketing course video editing software
748 products $160 avg 4 ads
Education & Courses Software science experiments teaching tools
107 products $18 avg 15 ads
Software Education & Courses lightroom presets
21 products $3 avg 3 ads
Software wordpress plugins ai tools
26 products $129 avg 1 ads
Software autocad plugins cad software
13 products $149 avg 1 ads
Software autodesk software cad software

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FAQ

How many WooCommerce Software Tools stores are there?

We currently track 5,976 active WooCommerce stores in the Software Tools segment.

Are WooCommerce Software Tools stores growing?

Yes. In the last 30 days, 1,530 new stores were indexed in the Software Tools segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Software Tools stores?

Among stores with pricing data, the average listed price is about $339, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.