12.3K WooCommerce SaaS & Subscriptions Stores: Stats & Market Data (2026)
12,329 active WooCommerce stores fall into the SaaS & Subscriptions segment, with 743 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 34% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
743 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Books & Literature 61 Hardware 50 Health 31 Arts & Entertainment 26 Office Supplies 26 Apparel & Accessories 18 Toys & Games 18 General Merchandise 14Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 280 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,615. The strongest country concentrations are India, Bangladesh, Brazil.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $326 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (16%), Google Ads (8%).
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How many WooCommerce SaaS & Subscriptions stores are there?
We currently track 12,329 active WooCommerce stores in the SaaS & Subscriptions segment.
Are WooCommerce SaaS & Subscriptions stores growing?
Yes. In the last 30 days, 743 new stores were indexed in the SaaS & Subscriptions segment, showing a 6% monthly growth rate.
What is the average product price in WooCommerce SaaS & Subscriptions stores?
Among stores with pricing data, the average listed price is about $326, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (27%), Instagram (16%), Twitter / X (11%).
About 34% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.