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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

2,400 WooCommerce Software Stores: Stats & Market Data (2026)

2,400 active WooCommerce stores fall into the Software segment, with 646 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 40% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
59%
Contact info
Total Stores
2,400
Active WooCommerce stores
New (30d)
646
Newly added in the last 30 days
Avg. Products
442
Among 2,398 stores with catalog data
Avg. Price
$312
Among 2,212 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

387 193 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

646 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 716 · 30%
10-49 891 · 37%
50-199 477 · 20%
200-999 206 · 9%
1k-4.9k 80 · 3%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
74% coverage
Electronics
19% coverage
Education & Courses
9% coverage
Business & Industrial
5% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Health
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 442 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,380. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 955 · 43%
$25-$49 293 · 13%
$50-$99 286 · 13%
$100-$199 202 · 9%
$200-$499 238 · 11%
$500+ 238 · 11%
Store currencies
USD 1,007 INR 308 EUR 285 BDT 139 GBP 91 BRL 44 VND 41 PKR 37

Among stores with pricing data, the most common price range is Under $25. The average is higher at $312 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (33%), Instagram (22%), YouTube (14%).

Facebook
33%
Instagram
22%
YouTube
14%
Twitter / X
12%
LinkedIn
11%
TikTok
3%
Pinterest
1%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (16%), Facebook Pixel (12%).

Google Analytics
20%
Google Tag Manager
16%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

121 products $93 avg 6 ads
Software software business tools
15 products $35 avg 2 ads
Software digital content software
464 products $17 avg 1 ads
Electronics electronics store computers
313 products $423 avg 2 ads
Electronics Hardware school computers laptops
17 products $50 avg 1 ads
Software software ai
5 products $235 avg
Business & Industrial sales-recruiters recruiting-firm
24 products $22 avg
Software software license keys
154 products $52 avg
Software software digital keys
29 products $101 avg
Education & Courses mentoring consultations
309 products $17 avg
Hardware printer supplies labeling machine

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FAQ

How many WooCommerce Software stores are there?

We currently track 2,400 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 646 new stores were indexed in the Software segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $312, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.