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WooCommerce subcategory analytics
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Updated June 29, 2026
WooCommerce

9,020 WooCommerce eBooks & Digital Stores: Stats & Market Data (2026)

9,020 active WooCommerce stores fall into the eBooks & Digital segment, with 1,196 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Software. 52% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

52%
Social media
1%
Meta ads
49%
Contact info
Total Stores
9,020
Active WooCommerce stores
New (30d)
1,196
Newly added in the last 30 days
Avg. Products
1,561
Among 9,007 stores with catalog data
Avg. Price
$69
Among 8,619 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,619 809 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,196 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,550 · 28%
10-49 3,370 · 37%
50-199 1,715 · 19%
200-999 774 · 9%
1k-4.9k 240 · 3%
5k+ 358 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Education & Courses
19% coverage
Software
5% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Business & Industrial
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,561 because some stores carry much larger inventories. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,208 · 72%
$25-$49 1,206 · 14%
$50-$99 599 · 7%
$100-$199 316 · 4%
$200-$499 188 · 2%
$500+ 102 · 1%
Store currencies
USD 3,508 EUR 1,824 INR 527 PLN 500 GBP 420 BRL 272 AUD 208 CAD 165

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (43%), Instagram (36%), YouTube (20%).

Facebook
43%
Instagram
36%
YouTube
20%
Twitter / X
16%
LinkedIn
9%
TikTok
7%
Pinterest
4%

Social media adoption is strong at 52%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (13%), Facebook Pixel (13%).

Google Analytics
28%
Google Tag Manager
13%
Facebook Pixel
13%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

950 products $24 avg 11 ads
Books & Literature Education & Courses Health
15 products $18 avg 1 ads
Books & Literature Books
88 products $22 avg 1 ads
Education & Courses Books & Literature
30 products $6 avg 1 ads
Baby & Kids Books & Literature Office Supplies Books Office Supplies
18 products $7 avg 1 ads
Books & Literature Books
10 products $28 avg 3 ads
Books & Literature Books
141 products $27 avg 1 ads
Books & Literature Education & Courses
343 products $12 avg 2 ads
Books & Literature Books
7 products $2 avg 6 ads
Books & Literature Education & Courses Software Digital Products
53 products $4 avg 1 ads
Education & Courses Books & Literature Software Digital Products Courses
1,664 products $1 avg 6 ads
Books & Literature
255 products $17 avg 1 ads
Books & Literature

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FAQ

How many WooCommerce eBooks & Digital stores are there?

We currently track 9,020 active WooCommerce stores in the eBooks & Digital segment.

Are WooCommerce eBooks & Digital stores growing?

Yes. In the last 30 days, 1,196 new stores were indexed in the eBooks & Digital segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.