Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated May 18, 2026
WooCommerce

7,545 WooCommerce eBooks & Digital Stores: Stats & Market Data (2026)

7,545 active WooCommerce stores fall into the eBooks & Digital segment, with 2,031 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Software. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
51%
Contact info
Total Stores
7,545
Active WooCommerce stores
New (30d)
2,031
Newly added in the last 30 days
Avg. Products
884
Among 7,537 stores with catalog data
Avg. Price
$69
Among 7,258 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,111 555 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,031 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 47%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,664 · 35%
10-49 2,728 · 36%
50-199 1,238 · 16%
200-999 556 · 7%
1k-4.9k 166 · 2%
5k+ 185 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Education & Courses
20% coverage
Software
5% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Apparel & Accessories
3% coverage
Food & Beverages
2% coverage
Celebrations & Gifts
2% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Business & Industrial
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 884 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,364. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,156 · 71%
$25-$49 1,053 · 15%
$50-$99 499 · 7%
$100-$199 281 · 4%
$200-$499 179 · 2%
$500+ 90 · 1%
Store currencies
USD 3,042 EUR 1,421 INR 468 PLN 457 GBP 361 BRL 215 AUD 170 CAD 146

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (47%), Instagram (40%), YouTube (22%).

Facebook
47%
Instagram
40%
YouTube
22%
Twitter / X
17%
LinkedIn
10%
TikTok
8%
Pinterest
4%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (16%), Google Tag Manager (15%).

Google Analytics
30%
Facebook Pixel
16%
Google Tag Manager
15%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $21 avg 2 ads
Books & Literature author books bestselling author
37 products $14 avg 1 ads
Home & Garden Books & Literature cleaning detergents
10 products $116 avg 1 ads
Education & Courses Books & Literature online courses ebooks
237 products $9 avg 2 ads
Books & Literature literature books
239 products $2 avg 1 ads
Books & Literature Software digital products ebooks
80 products $16 avg 2 ads
Books & Literature mental-fitness brain-training
30 products $14 avg 1 ads
Books & Literature mystery books history books
155 products $4 avg 6 ads
Books & Literature translated fiction books poetry collections
170 products $124 avg 2 ads
Books & Literature Toys & Games Education & Courses educational books stem toys
7 products $15 avg 1 ads
Books & Literature ebooks digital products
8 products $46 avg 8 ads
Books & Literature newspaper subscriptions print newspaper
88 products $5 avg 1 ads
Books & Literature greek-themed ebooks

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce eBooks & Digital stores are there?

We currently track 7,545 active WooCommerce stores in the eBooks & Digital segment.

Are WooCommerce eBooks & Digital stores growing?

Yes. In the last 30 days, 2,031 new stores were indexed in the eBooks & Digital segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.