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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

8,598 WooCommerce eBooks & Digital Stores: Stats & Market Data (2026)

8,598 active WooCommerce stores fall into the eBooks & Digital segment, with 1,562 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Software. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
50%
Contact info
Total Stores
8,598
Active WooCommerce stores
New (30d)
1,562
Newly added in the last 30 days
Avg. Products
1,258
Among 8,585 stores with catalog data
Avg. Price
$69
Among 8,259 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,745 872 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,562 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,628 · 31%
10-49 3,169 · 37%
50-199 1,568 · 18%
200-999 723 · 8%
1k-4.9k 214 · 2%
5k+ 283 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Education & Courses
20% coverage
Software
5% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,258 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,889 · 71%
$25-$49 1,200 · 15%
$50-$99 566 · 7%
$100-$199 306 · 4%
$200-$499 198 · 2%
$500+ 100 · 1%
Store currencies
USD 3,391 EUR 1,711 INR 513 PLN 478 GBP 417 BRL 253 AUD 201 CAD 166

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (46%), Instagram (38%), YouTube (22%).

Facebook
46%
Instagram
38%
YouTube
22%
Twitter / X
17%
LinkedIn
10%
TikTok
7%
Pinterest
4%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (15%), Google Tag Manager (14%).

Google Analytics
29%
Facebook Pixel
15%
Google Tag Manager
14%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

223 products $33 avg 1 ads
Books & Literature norwegian books prose
10 products $28 avg 39 ads
Books & Literature ebooks digital books
255 products $18 avg 2 ads
Books & Literature nonfiction books psychology books
8 products $33 avg 1 ads
Books & Literature educational e-books recipe e-books
96 products $32 avg 2 ads
Education & Courses Books & Literature wicca courses witchcraft books
66 products $2 avg 1 ads
Books & Literature ebook love story
9 products $11 avg 3 ads
Books & Literature mental toughness young athletes
28 products $16 avg 1 ads
Books & Literature thriller books author michael fedor

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FAQ

How many WooCommerce eBooks & Digital stores are there?

We currently track 8,598 active WooCommerce stores in the eBooks & Digital segment.

Are WooCommerce eBooks & Digital stores growing?

Yes. In the last 30 days, 1,562 new stores were indexed in the eBooks & Digital segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.