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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

9,163 WooCommerce eBooks & Digital Stores: Stats & Market Data (2026)

9,163 active WooCommerce stores fall into the eBooks & Digital segment, with 940 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Software. 48% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

48%
Social media
1%
Meta ads
44%
Contact info
Total Stores
9,163
Active WooCommerce stores
New (30d)
940
Newly added in the last 30 days
Avg. Products
1,982
Among 9,114 stores with catalog data
Avg. Price
$67
Among 8,684 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,578 789 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

940 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,339 · 26%
10-49 3,405 · 37%
50-199 1,814 · 20%
200-999 846 · 9%
1k-4.9k 264 · 3%
5k+ 446 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Education & Courses
18% coverage
Software
4% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Business & Industrial
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,982 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,607. The strongest country concentrations are Poland, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,270 · 72%
$25-$49 1,225 · 14%
$50-$99 587 · 7%
$100-$199 312 · 4%
$200-$499 183 · 2%
$500+ 107 · 1%
Store currencies
USD 3,511 EUR 1,910 INR 529 PLN 508 GBP 406 BRL 277 AUD 213 CAD 163

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (40%), Instagram (31%), YouTube (17%).

Facebook
40%
Instagram
31%
YouTube
17%
Twitter / X
14%
LinkedIn
8%
TikTok
6%
Pinterest
3%

About 48% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (12%), Facebook Pixel (10%).

Google Analytics
26%
Google Tag Manager
12%
Facebook Pixel
10%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

338 products $13 avg 1 ads
Books & Literature Books
14 products $10 avg 3 ads
Books & Literature Education & Courses Supplements Books
80 products $31 avg 2 ads
Education & Courses Books & Literature Health Wellness Courses
16 products $18 avg 1 ads
Books & Literature Books
688 products $14 avg 1 ads
Books & Literature Books
998 products $21 avg 1 ads
Books & Literature
7 products $33 avg 1 ads
Books & Literature
197 products $2 avg 1 ads
Books & Literature
387 products $17 avg 1 ads
Books & Literature Education & Courses Courses
147 products $22 avg 6 ads
Books & Literature Children's Books
38 products $11 avg 1 ads
Books & Literature

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FAQ

How many WooCommerce eBooks & Digital stores are there?

We currently track 9,163 active WooCommerce stores in the eBooks & Digital segment.

Are WooCommerce eBooks & Digital stores growing?

Yes. In the last 30 days, 940 new stores were indexed in the eBooks & Digital segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.