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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

2,116 WooCommerce Themes & Templates Stores: Stats & Market Data (2026)

2,116 active WooCommerce stores fall into the Themes & Templates segment, with 581 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Arts & Entertainment. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
48%
Contact info
Total Stores
2,116
Active WooCommerce stores
New (30d)
581
Newly added in the last 30 days
Avg. Products
388
Among 2,110 stores with catalog data
Avg. Price
$283
Among 1,989 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

577 288 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

581 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 729 · 35%
10-49 792 · 38%
50-199 328 · 16%
200-999 142 · 7%
1k-4.9k 85 · 4%
5k+ 34 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
7% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Electronics
1% coverage
Business & Industrial
1% coverage
Apparel & Accessories
1% coverage
Office Supplies 9 Celebrations & Gifts 8 Toys & Games 7 Home & Garden 6 Vehicles & Parts 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 388 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, Viet Nam, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 897 · 45%
$25-$49 318 · 16%
$50-$99 285 · 14%
$100-$199 175 · 9%
$200-$499 182 · 9%
$500+ 132 · 7%
Store currencies
USD 973 INR 238 EUR 224 BDT 94 VND 82 GBP 64 BRL 56 IDR 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $283 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (39%), Instagram (21%), Twitter / X (15%).

Facebook
39%
Instagram
21%
Twitter / X
15%
YouTube
13%
LinkedIn
11%
Pinterest
4%
TikTok
3%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (14%), Facebook Pixel (12%).

Google Analytics
29%
Google Tag Manager
14%
Facebook Pixel
12%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

54 products $1 avg 1 ads
Software digital products templates
35 products $50 avg 5 ads
Software lightroom presets premium luts
13 products $68 avg 13 ads
Books & Literature Software ebooks construction plans
2,761 products $4 avg 30 ads
Software wordpress themes wordpress plugins
5 products $97 avg
Software digital marketing online courses
17 products $111 avg
Education & Courses Software Home & Garden goal setting courses productivity templates
8 products $213 avg
Software wordpress themes logo templates
17 products $34 avg
Software unity assets game development
37 products $27 avg
Software wordpress plugins website templates
70 products $14 avg
Software html5 templates digital agency
5 products $119 avg
Software wordpress themes premium plugins
9 products $300 avg
Software university wordpress theme education wordpress theme

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FAQ

How many WooCommerce Themes & Templates stores are there?

We currently track 2,116 active WooCommerce stores in the Themes & Templates segment.

Are WooCommerce Themes & Templates stores growing?

Yes. In the last 30 days, 581 new stores were indexed in the Themes & Templates segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Themes & Templates stores?

Among stores with pricing data, the average listed price is about $283, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.