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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

2,856 WooCommerce Themes & Templates Stores: Stats & Market Data (2026)

2,856 active WooCommerce stores fall into the Themes & Templates segment, with 492 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Arts & Entertainment. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
48%
Contact info
Total Stores
2,856
Active WooCommerce stores
New (30d)
492
Newly added in the last 30 days
Avg. Products
472
Among 2,854 stores with catalog data
Avg. Price
$231
Among 2,694 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

639 319 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

492 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 724 · 25%
10-49 1,110 · 39%
50-199 573 · 20%
200-999 253 · 9%
1k-4.9k 137 · 5%
5k+ 57 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
7% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Electronics
1% coverage
Home & Garden 12 Celebrations & Gifts 11 General Merchandise 9 Office Supplies 9 Toys & Games 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 472 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are India, Viet Nam, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,293 · 48%
$25-$49 443 · 16%
$50-$99 357 · 13%
$100-$199 225 · 8%
$200-$499 212 · 8%
$500+ 164 · 6%
Store currencies
USD 1,262 INR 337 EUR 293 VND 156 BDT 125 BRL 86 GBP 83 TRY 58

Among stores with pricing data, the most common price range is Under $25. The average is higher at $231 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (32%), Instagram (18%), Twitter / X (13%).

Facebook
32%
Instagram
18%
Twitter / X
13%
YouTube
11%
LinkedIn
9%
Pinterest
3%
TikTok
3%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
27%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $3 avg 9 ads
Arts & Entertainment Software lightroom presets photo editing
28 products $2 avg 1 ads
Software wordpress themes wordpress plugins
32 products $3 avg 6 ads
Software graphics suite adobe software
39 products $16 avg 4 ads
Books & Literature Software ebooks graphic templates
52 products $6 avg 7 ads
Software wordpress themes digital products
9 products $18 avg
Software digital goods branding templates
56 products $1 avg
Arts & Entertainment Software canva templates photoshop plugins
47 products $24 avg
Arts & Entertainment Software graphic design templates canva templates
23 products $1 avg
Software editable files templates
6 products $76 avg
Arts & Entertainment Software print design services website templates
42 products $25 avg
Software website templates react templates

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FAQ

How many WooCommerce Themes & Templates stores are there?

We currently track 2,856 active WooCommerce stores in the Themes & Templates segment.

Are WooCommerce Themes & Templates stores growing?

Yes. In the last 30 days, 492 new stores were indexed in the Themes & Templates segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Themes & Templates stores?

Among stores with pricing data, the average listed price is about $231, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.