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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

3,016 WooCommerce Themes & Templates Stores: Stats & Market Data (2026)

3,016 active WooCommerce stores fall into the Themes & Templates segment, with 396 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Books & Literature. 36% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

36%
Social media
1%
Meta ads
47%
Contact info
Total Stores
3,016
Active WooCommerce stores
New (30d)
396
Newly added in the last 30 days
Avg. Products
487
Among 3,014 stores with catalog data
Avg. Price
$222
Among 2,826 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

621 310 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

396 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 698 · 23%
10-49 1,189 · 39%
50-199 634 · 21%
200-999 278 · 9%
1k-4.9k 154 · 5%
5k+ 61 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
6% coverage
Books & Literature
3% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Electronics
1% coverage
General Merchandise 15 Celebrations & Gifts 13 Home & Garden 12 Office Supplies 9 Toys & Games 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 487 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The strongest country concentrations are India, Viet Nam, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,369 · 48%
$25-$49 470 · 17%
$50-$99 377 · 13%
$100-$199 229 · 8%
$200-$499 220 · 8%
$500+ 161 · 6%
Store currencies
USD 1,304 INR 364 EUR 310 VND 175 BDT 127 BRL 95 GBP 83 TRY 64

Among stores with pricing data, the most common price range is Under $25. The average is higher at $222 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (29%), Instagram (17%), Twitter / X (12%).

Facebook
29%
Instagram
17%
Twitter / X
12%
YouTube
10%
LinkedIn
9%
Pinterest
3%
TikTok
2%

About 36% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (14%), Facebook Pixel (9%).

Google Analytics
26%
Google Tag Manager
14%
Facebook Pixel
9%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $2 avg 10 ads
Software
Hanksome.lt Lithuania
65 products $25 avg 2 ads
Software
12 products $59 avg
Software
11 products $275 avg
Education & Courses Software Courses
70 products $17 avg
Software
17 products $1015 avg
Software Digital Marketing

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FAQ

How many WooCommerce Themes & Templates stores are there?

We currently track 3,016 active WooCommerce stores in the Themes & Templates segment.

Are WooCommerce Themes & Templates stores growing?

Yes. In the last 30 days, 396 new stores were indexed in the Themes & Templates segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Themes & Templates stores?

Among stores with pricing data, the average listed price is about $222, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.