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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

2,524 WooCommerce Themes & Templates Stores: Stats & Market Data (2026)

2,524 active WooCommerce stores fall into the Themes & Templates segment, with 979 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Arts & Entertainment. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
47%
Contact info
Total Stores
2,524
Active WooCommerce stores
New (30d)
979
Newly added in the last 30 days
Avg. Products
425
Among 2,523 stores with catalog data
Avg. Price
$255
Among 2,384 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

593 296 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

979 new stores were added in the past 30 days — 39% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 723 · 29%
10-49 975 · 39%
50-199 474 · 19%
200-999 194 · 8%
1k-4.9k 108 · 4%
5k+ 49 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
7% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Apparel & Accessories
1% coverage
Business & Industrial
1% coverage
Electronics
1% coverage
Home & Garden 11 Celebrations & Gifts 10 Office Supplies 9 Toys & Games 8 General Merchandise 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 425 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are India, Viet Nam, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,112 · 47%
$25-$49 389 · 16%
$50-$99 325 · 14%
$100-$199 206 · 9%
$200-$499 198 · 8%
$500+ 154 · 6%
Store currencies
USD 1,141 INR 284 EUR 264 VND 117 BDT 115 BRL 76 GBP 74 TRY 45

Among stores with pricing data, the most common price range is Under $25. The average is higher at $255 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (32%), Instagram (19%), Twitter / X (13%).

Facebook
32%
Instagram
19%
Twitter / X
13%
YouTube
11%
LinkedIn
9%
Pinterest
3%
TikTok
3%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (14%), Facebook Pixel (11%).

Google Analytics
27%
Google Tag Manager
14%
Facebook Pixel
11%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $3 avg 7 ads
Arts & Entertainment Software lightroom presets photo editing
2,768 products $4 avg 10 ads
Software wordpress themes wordpress plugins
92 products $4 avg 2 ads
Software wordpress themes free plugins
17 products $50 avg 1 ads
Software software ai
14 products $2 avg
Education & Courses Software Business & Industrial digital products website templates
20 products $17 avg
Software Education & Courses digital marketing templates canva templates
24 products $22 avg
Software software license keys
23 products $454 avg
Software website design seo services
27 products $38 avg
Software wordpress templates website themes
9 products $256 avg
Software website design custom website
24 products $52 avg
Software wordpress plugins web hosting
187 products $5 avg
Software digital marketing software plugins

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FAQ

How many WooCommerce Themes & Templates stores are there?

We currently track 2,524 active WooCommerce stores in the Themes & Templates segment.

Are WooCommerce Themes & Templates stores growing?

Yes. In the last 30 days, 979 new stores were indexed in the Themes & Templates segment, showing a 39% monthly growth rate.

What is the average product price in WooCommerce Themes & Templates stores?

Among stores with pricing data, the average listed price is about $255, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.