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WooCommerce subcategory analytics
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Updated July 20, 2026
WooCommerce

12.8K WooCommerce Craft Supplies Stores: Stats & Market Data (2026)

12,821 active WooCommerce stores fall into the Craft Supplies segment, with 1,094 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 47% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
43%
Contact info
Total Stores
12,821
Active WooCommerce stores
New (30d)
1,094
Newly added in the last 30 days
Avg. Products
3,247
Among 12,746 stores with catalog data
Avg. Price
$58
Among 12,231 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,829 1,414 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,094 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,117 · 9%
10-49 3,293 · 26%
50-199 3,059 · 24%
200-999 2,389 · 19%
1k-4.9k 1,336 · 10%
5k+ 1,552 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Toys & Games
3% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,247 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,625. The strongest country concentrations are United Kingdom, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,483 · 69%
$25-$49 1,852 · 15%
$50-$99 981 · 8%
$100-$199 466 · 4%
$200-$499 284 · 2%
$500+ 165 · 1%
Store currencies
USD 4,726 EUR 3,168 GBP 1,029 INR 394 CAD 315 AUD 294 PLN 222 BRL 198

Among stores with pricing data, the most common price range is Under $25. The average is higher at $58 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (39%), Instagram (34%), YouTube (12%).

Facebook
39%
Instagram
34%
YouTube
12%
Twitter / X
6%
TikTok
5%
Pinterest
5%
LinkedIn
3%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 9 percentage points above the WooCommerce average of 38%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (11%), Facebook Pixel (8%).

Google Analytics
23%
Google Tag Manager
11%
Facebook Pixel
8%
Google Ads
6%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

39 products $23 avg 1 ads
Arts & Entertainment Craft Supplies
127 products $4 avg 2 ads
Arts & Entertainment Gifts
29 products $14 avg 35 ads
Arts & Entertainment Apparel & Accessories Fitness Equipment Clothing
184 products $11 avg 1 ads
Home & Garden Arts & Entertainment Celebrations & Gifts
89 products $24 avg 1 ads
Arts & Entertainment
772 products $4 avg 1 ads
Home & Garden Arts & Entertainment Craft Supplies
271 products $6 avg 2 ads
Arts & Entertainment Craft Supplies
149 products $34 avg 5 ads
Arts & Entertainment Toys & Games
87 products $307 avg 1 ads
Arts & Entertainment
14 products $54 avg 1 ads
Arts & Entertainment
706 products $17 avg 1 ads
Arts & Entertainment
191 products $191 avg 4 ads
Arts & Entertainment Craft Supplies

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FAQ

How many WooCommerce Craft Supplies stores are there?

We currently track 12,821 active WooCommerce stores in the Craft Supplies segment.

Are WooCommerce Craft Supplies stores growing?

Yes. In the last 30 days, 1,094 new stores were indexed in the Craft Supplies segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Craft Supplies stores?

Among stores with pricing data, the average listed price is about $58, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.