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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

13.2K WooCommerce Craft Supplies Stores: Stats & Market Data (2026)

13,226 active WooCommerce stores fall into the Craft Supplies segment, with 1,306 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 52% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

52%
Social media
1%
Meta ads
48%
Contact info
Total Stores
13,226
Active WooCommerce stores
New (30d)
1,306
Newly added in the last 30 days
Avg. Products
3,203
Among 13,201 stores with catalog data
Avg. Price
$59
Among 12,666 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,339 1,669 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,306 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,234 · 9%
10-49 3,469 · 26%
50-199 3,096 · 23%
200-999 2,469 · 19%
1k-4.9k 1,313 · 10%
5k+ 1,620 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Toys & Games
4% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,203 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,576. The strongest country concentrations are United Kingdom, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,666 · 68%
$25-$49 1,955 · 15%
$50-$99 1,041 · 8%
$100-$199 512 · 4%
$200-$499 323 · 3%
$500+ 169 · 1%
Store currencies
USD 4,946 EUR 3,236 GBP 1,076 INR 384 CAD 339 AUD 320 PLN 223 BRL 212

Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (43%), Instagram (40%), YouTube (14%).

Facebook
43%
Instagram
40%
YouTube
14%
Twitter / X
7%
TikTok
6%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 52%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (12%), Facebook Pixel (10%).

Google Analytics
25%
Google Tag Manager
12%
Facebook Pixel
10%
Google Ads
7%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

325 products $88 avg 4 ads
Arts & Entertainment
Home - India
45 products $1 avg 6 ads
Education & Courses Arts & Entertainment Digital Products Courses
213 products $54 avg 1 ads
Arts & Entertainment
532 products $26 avg 17 ads
Arts & Entertainment
38 products $7 avg 1 ads
Arts & Entertainment
305 products $74 avg 2 ads
Arts & Entertainment Celebrations & Gifts Art
35 products $9 avg 1 ads
Arts & Entertainment Toys & Games Craft Supplies
31 products $6 avg 1 ads
Arts & Entertainment Celebrations & Gifts
32 products $17940 avg 28 ads
Arts & Entertainment
510 products $15 avg 4 ads
Arts & Entertainment Craft Supplies
227 products $5 avg 1 ads
Arts & Entertainment
30 products $10 avg 1 ads
Arts & Entertainment Handmade

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FAQ

How many WooCommerce Craft Supplies stores are there?

We currently track 13,226 active WooCommerce stores in the Craft Supplies segment.

Are WooCommerce Craft Supplies stores growing?

Yes. In the last 30 days, 1,306 new stores were indexed in the Craft Supplies segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Craft Supplies stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.