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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

12.0K WooCommerce Craft Supplies Stores: Stats & Market Data (2026)

12,048 active WooCommerce stores fall into the Craft Supplies segment, with 4,567 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 53% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
48%
Contact info
Total Stores
12,048
Active WooCommerce stores
New (30d)
4,567
Newly added in the last 30 days
Avg. Products
2,673
Among 12,028 stores with catalog data
Avg. Price
$63
Among 11,546 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,989 1,494 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,567 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 50%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,277 · 11%
10-49 3,294 · 27%
50-199 2,775 · 23%
200-999 2,219 · 18%
1k-4.9k 1,178 · 10%
5k+ 1,285 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Toys & Games
4% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,673 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,411. The strongest country concentrations are United Kingdom, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,746 · 67%
$25-$49 1,839 · 16%
$50-$99 986 · 9%
$100-$199 501 · 4%
$200-$499 314 · 3%
$500+ 160 · 1%
Store currencies
USD 4,628 EUR 2,883 GBP 965 INR 381 AUD 299 CAD 287 PLN 202 BRL 198

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (45%), Instagram (41%), YouTube (15%).

Facebook
45%
Instagram
41%
YouTube
15%
Twitter / X
8%
Pinterest
7%
TikTok
6%
LinkedIn
3%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (13%), Google Tag Manager (13%).

Google Analytics
27%
Facebook Pixel
13%
Google Tag Manager
13%
Google Ads
7%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

293 products $7 avg 4 ads
Arts & Entertainment leather crafting supplies leatherworking tools
528 products $5 avg 2 ads
Arts & Entertainment art supplies craft materials
87 products $6 avg 9 ads
Celebrations & Gifts Apparel & Accessories Arts & Entertainment personalized gifts custom photo frames
35 products $81 avg 3 ads
Arts & Entertainment music production audio plugins
183 products $30 avg 2 ads
Arts & Entertainment tapestry kits christmas stockings
3,899 products $14 avg 2 ads
Arts & Entertainment stained glass supplies glass making supplies
1,071 products $14 avg 1 ads
Arts & Entertainment craft supplies diy
200 products $28 avg 2 ads
Arts & Entertainment scrapbooking papers patterned paper pads
64 products $4 avg 2 ads
Arts & Entertainment diy crafting
224 products $39 avg 2 ads
Arts & Entertainment diy kits gift card
601 products $18 avg 2 ads
Arts & Entertainment art supplies craft materials
176 products $14 avg 4 ads
Arts & Entertainment knitting yarn

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FAQ

How many WooCommerce Craft Supplies stores are there?

We currently track 12,048 active WooCommerce stores in the Craft Supplies segment.

Are WooCommerce Craft Supplies stores growing?

Yes. In the last 30 days, 4,567 new stores were indexed in the Craft Supplies segment, showing a 38% monthly growth rate.

What is the average product price in WooCommerce Craft Supplies stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.