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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

13.1K WooCommerce Craft Supplies Stores: Stats & Market Data (2026)

13,071 active WooCommerce stores fall into the Craft Supplies segment, with 2,405 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
49%
Contact info
Total Stores
13,071
Active WooCommerce stores
New (30d)
2,405
Newly added in the last 30 days
Avg. Products
3,040
Among 13,056 stores with catalog data
Avg. Price
$63
Among 12,536 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,583 1,791 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,405 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,285 · 10%
10-49 3,464 · 27%
50-199 3,009 · 23%
200-999 2,428 · 19%
1k-4.9k 1,330 · 10%
5k+ 1,540 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Toys & Games
4% coverage
Celebrations & Gifts
4% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,040 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,572. The strongest country concentrations are United Kingdom, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,528 · 68%
$25-$49 1,959 · 16%
$50-$99 1,033 · 8%
$100-$199 520 · 4%
$200-$499 330 · 3%
$500+ 166 · 1%
Store currencies
USD 4,977 EUR 3,146 GBP 1,077 INR 398 AUD 319 CAD 315 PLN 219 BRL 206

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (45%), Instagram (42%), YouTube (15%).

Facebook
45%
Instagram
42%
YouTube
15%
Twitter / X
8%
TikTok
7%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (13%), Facebook Pixel (12%).

Google Analytics
26%
Google Tag Manager
13%
Facebook Pixel
12%
Google Ads
7%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,202 products $20 avg 1 ads
Books & Literature Arts & Entertainment music books instructional videos
69 products $4 avg 1 ads
Arts & Entertainment cake design food coloring
64 products $4 avg 2 ads
Arts & Entertainment diy crafting
877 products $112 avg 3 ads
Arts & Entertainment sewing class craft workshops
29 products $115 avg 4 ads
Arts & Entertainment home decor artisanal
21 products $12 avg 1 ads
Arts & Entertainment collage making paper art
58 products $122 avg 5 ads
Arts & Entertainment hand-embroidery arts-and-crafts
332 products $28 avg 1 ads
Arts & Entertainment notebooks notecard
972 products $6 avg 20 ads
Arts & Entertainment journal supplies stationery shop
1,343 products $18 avg 2 ads
Home & Garden Arts & Entertainment flower seeds knitting yarn
58 products $4 avg 3 ads
Arts & Entertainment handmade crafts art supplies

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FAQ

How many WooCommerce Craft Supplies stores are there?

We currently track 13,071 active WooCommerce stores in the Craft Supplies segment.

Are WooCommerce Craft Supplies stores growing?

Yes. In the last 30 days, 2,405 new stores were indexed in the Craft Supplies segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Craft Supplies stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.