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Topic
Updated May 18, 2026
WooCommerce

4,240 WooCommerce Toys Stores: Stats & Market Data (2026)

4,240 active WooCommerce stores fall into the Toys segment, with 1,587 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Arts & Entertainment. 41% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

41%
Social media
3%
Meta ads
51%
Contact info
Total Stores
4,240
Active WooCommerce stores
New (30d)
1,587
Newly added in the last 30 days
Avg. Products
4,910
Among 4,218 stores with catalog data
Avg. Price
$117
Among 4,057 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

913 456 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,587 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 300 · 7%
10-49 1,185 · 28%
50-199 825 · 20%
200-999 773 · 18%
1k-4.9k 544 · 13%
5k+ 591 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
74% coverage
Home & Garden
17% coverage
Arts & Entertainment
12% coverage
Apparel & Accessories
11% coverage
Baby & Kids
11% coverage
Electronics
7% coverage
Celebrations & Gifts
6% coverage
Books & Literature
3% coverage
Beauty & Cosmetics
3% coverage
Furniture
2% coverage
Food & Beverages
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,910 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,245 · 55%
$25-$49 920 · 23%
$50-$99 391 · 10%
$100-$199 206 · 5%
$200-$499 235 · 6%
$500+ 60 · 1%
Store currencies
USD 1,700 EUR 914 GBP 219 INR 154 BDT 91 PLN 69 PKR 64 AUD 62

Among stores with pricing data, the most common price range is Under $25. The average is higher at $117 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (33%), Instagram (31%), YouTube (10%).

Facebook
33%
Instagram
31%
YouTube
10%
TikTok
8%
Twitter / X
7%
LinkedIn
3%
Pinterest
2%

About 41% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (18%), Facebook Pixel (13%), Google Tag Manager (12%).

Google Analytics
18%
Facebook Pixel
13%
Google Tag Manager
12%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

145 products $28 avg 3 ads
Baby & Kids Arts & Entertainment kids children
290 products $17 avg 2 ads
Box4Hub Egypt
156 products $7 avg 11 ads
Toys & Games Home & Garden Vehicles & Parts toys home essentials
125 products $11 avg 3 ads
Animals & Pet Supplies Toys & Games Electronics pet toys
606 products $2 avg 2 ads
Toys & Games Celebrations & Gifts puzzle board-games
1,187 products $13 avg 1 ads
Toys & Games toys games
63 products $4 avg 2 ads
Arts & Entertainment Baby & Kids Celebrations & Gifts online shopping bangladesh
23 products $5 avg 2 ads
Toys & Games Home & Garden Electronics toys kitchenware
570 products $25 avg 1 ads
Toys & Games Arts & Entertainment toys anime
1,661 products $11 avg 4 ads
Baby & Kids baby children
490 products $1 avg 2 ads
Celebrations & Gifts toys games

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FAQ

How many WooCommerce Toys stores are there?

We currently track 4,240 active WooCommerce stores in the Toys segment.

Are WooCommerce Toys stores growing?

Yes. In the last 30 days, 1,587 new stores were indexed in the Toys segment, showing a 37% monthly growth rate.

What is the average product price in WooCommerce Toys stores?

Among stores with pricing data, the average listed price is about $117, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.