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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

7,773 WooCommerce Action Figures Stores: Stats & Market Data (2026)

7,773 active WooCommerce stores fall into the Action Figures segment, with 4,030 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 35% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

35%
Social media
2%
Meta ads
40%
Contact info
Total Stores
7,773
Active WooCommerce stores
New (30d)
4,030
Newly added in the last 30 days
Avg. Products
5,751
Among 7,748 stores with catalog data
Avg. Price
$100
Among 7,424 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,576 1,288 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,030 new stores were added in the past 30 days — 52% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 601 · 8%
10-49 1,627 · 21%
50-199 1,405 · 18%
200-999 1,692 · 22%
1k-4.9k 1,089 · 14%
5k+ 1,334 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
13% coverage
Home & Garden
7% coverage
Arts & Entertainment
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Books & Literature
3% coverage
Baby & Kids
2% coverage
Sporting Goods
2% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 5,751 products per store. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are United Kingdom, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,083 · 55%
$25-$49 1,642 · 22%
$50-$99 870 · 12%
$100-$199 391 · 5%
$200-$499 278 · 4%
$500+ 160 · 2%
Store currencies
USD 3,305 EUR 1,777 GBP 441 INR 213 MXN 128 CAD 118 AUD 109 BRL 106

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (27%), Instagram (26%), YouTube (9%).

Facebook
27%
Instagram
26%
YouTube
9%
TikTok
7%
Twitter / X
7%
Pinterest
2%
LinkedIn
2%

About 35% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (17%), Google Tag Manager (10%), Facebook Pixel (10%).

Google Analytics
17%
Google Tag Manager
10%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $180 avg 3 ads
Toys & Games educational toys kids toys
618 products $18 avg 1 ads
Toys & Games kids toys gaming
192 products $3 avg 6 ads
Toys & Games Apparel & Accessories kawaii stationery cute pens
51 products $2 avg 1 ads
Toys & Games Books & Literature Celebrations & Gifts children's toys educational-books
413 products $5 avg 2 ads
Toys & Games plush toys stuffed animals
26 products $29 avg 1 ads
Toys & Games Apparel & Accessories Arts & Entertainment ballet costumes children's ballet
345 products $49 avg 4 ads
Toys & Games Apparel & Accessories Home & Garden toys store gadgets and tech
1,735 products $172 avg 2 ads
Toys & Games diecast models model cars
UNIMART Bangladesh
17 products $21 avg 28 ads
Health Toys & Games Electronics health gadgets knee pillow
98 products $50 avg 1 ads
Toys & Games plush toy vocaloid merchandise
177 products $20 avg 6 ads
Home & Garden Apparel & Accessories Toys & Games keyring cup
4,092 products $47 avg 1 ads
Toys & Games funko figures

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FAQ

How many WooCommerce Action Figures stores are there?

We currently track 7,773 active WooCommerce stores in the Action Figures segment.

Are WooCommerce Action Figures stores growing?

Yes. In the last 30 days, 4,030 new stores were indexed in the Action Figures segment, showing a 52% monthly growth rate.

What is the average product price in WooCommerce Action Figures stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.