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Topic
Updated July 13, 2026
WooCommerce

12.6K WooCommerce Sports Equipment Stores: Stats & Market Data (2026)

12,583 active WooCommerce stores fall into the Sports Equipment segment, with 1,633 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Home & Garden. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
46%
Contact info
Total Stores
12,583
Active WooCommerce stores
New (30d)
1,633
Newly added in the last 30 days
Avg. Products
3,696
Among 12,481 stores with catalog data
Avg. Price
$163
Among 11,346 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,911 1,455 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,633 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,368 · 11%
10-49 3,086 · 25%
50-199 2,663 · 21%
200-999 2,563 · 21%
1k-4.9k 1,249 · 10%
5k+ 1,552 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
58% coverage
Apparel & Accessories
15% coverage
Home & Garden
4% coverage
Toys & Games
4% coverage
Electronics
4% coverage
Health
2% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Hardware
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,696 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are Germany, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,734 · 33%
$25-$49 2,821 · 25%
$50-$99 2,172 · 19%
$100-$199 1,406 · 12%
$200-$499 720 · 6%
$500+ 493 · 4%
Store currencies
USD 4,694 EUR 3,012 GBP 778 INR 323 AUD 253 CAD 243 PKR 210 VND 194

Among stores with pricing data, the most common price range is Under $25. The average is higher at $163 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (32%), Instagram (28%), YouTube (9%).

Facebook
32%
Instagram
28%
YouTube
9%
Twitter / X
8%
TikTok
4%
LinkedIn
4%
Pinterest
1%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (11%), Facebook Pixel (7%).

Google Analytics
18%
Google Tag Manager
11%
Facebook Pixel
7%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

34 products $752 avg 14 ads
Celebrations & Gifts Sports Equipment Courses
169 products $132 avg 2 ads
Sporting Goods Sports Equipment Sportswear
740 products $21 avg 2 ads
Home & Garden Toys & Games Home Decor Sports Equipment
32 products $48 avg 1 ads
Sporting Goods Sports Equipment
40 products $72 avg 1 ads
Toys & Games Sports Equipment
14 products $339 avg 2 ads
Sporting Goods Fitness Equipment Sports Equipment
412 products $43 avg 1 ads
133 products $24 avg 3 ads
Apparel & Accessories Clothing Fashion Accessories
77 products $303 avg 41 ads
Sporting Goods Fitness Equipment Sports Equipment
940 products $138 avg 1 ads
Apparel & Accessories Sports Equipment
1,064 products $23 avg 4 ads
Sporting Goods Sportswear Sports Equipment
8 products $69 avg 3 ads
Sporting Goods Golf Sports Equipment

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FAQ

How many WooCommerce Sports Equipment stores are there?

We currently track 12,583 active WooCommerce stores in the Sports Equipment segment.

Are WooCommerce Sports Equipment stores growing?

Yes. In the last 30 days, 1,633 new stores were indexed in the Sports Equipment segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Sports Equipment stores?

Among stores with pricing data, the average listed price is about $163, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.