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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

9,440 WooCommerce Outdoor Recreation Stores: Stats & Market Data (2026)

9,440 active WooCommerce stores fall into the Outdoor Recreation segment, with 4,794 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Home & Garden, Apparel & Accessories. 33% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

33%
Social media
1%
Meta ads
37%
Contact info
Total Stores
9,440
Active WooCommerce stores
New (30d)
4,794
Newly added in the last 30 days
Avg. Products
5,455
Among 9,419 stores with catalog data
Avg. Price
$279
Among 8,837 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,458 2,229 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,794 new stores were added in the past 30 days — 51% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 475 · 5%
10-49 1,881 · 20%
50-199 1,688 · 18%
200-999 2,194 · 23%
1k-4.9k 1,317 · 14%
5k+ 1,864 · 20%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Home & Garden
8% coverage
Apparel & Accessories
6% coverage
Travel
4% coverage
Vehicles & Parts
3% coverage
Electronics
3% coverage
Hardware
3% coverage
Toys & Games
2% coverage
Health
1% coverage
Celebrations & Gifts
1% coverage
Furniture
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 5,455 products per store. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Germany, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,580 · 29%
$25-$49 1,899 · 21%
$50-$99 1,927 · 22%
$100-$199 1,004 · 11%
$200-$499 596 · 7%
$500+ 831 · 9%
Store currencies
USD 3,386 EUR 3,152 GBP 634 AUD 188 CAD 162 INR 112 PLN 102 ZAR 102

Among stores with pricing data, the most common price range is Under $25. The average is higher at $279 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (29%), Instagram (22%), YouTube (8%).

Facebook
29%
Instagram
22%
YouTube
8%
Twitter / X
5%
TikTok
3%
LinkedIn
3%
Pinterest
1%

About 33% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (16%), Google Tag Manager (11%), Facebook Pixel (7%).

Google Analytics
16%
Google Tag Manager
11%
Facebook Pixel
7%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $37 avg 1 ads
Sporting Goods baseball outdoor sports
12 products $649 avg 2 ads
Sporting Goods electric bicycles cycling
1,797 products $1 avg 12 ads
Sporting Goods carp fishing gear carp fishing equipment
7 products $28 avg 1 ads
Sporting Goods Travel outdoor gear fishing equipment
79 products $16 avg 1 ads
Home & Garden Beauty & Cosmetics Sporting Goods kitchen appliances hair dryer accessories
228 products $182 avg 5 ads
Apparel & Accessories Sporting Goods ski wear ski goggles
104 products $23 avg 2 ads
Sporting Goods Travel outdoor gear hiking
1,701 products $154 avg 1 ads
Sporting Goods sports equipment marine gear
126 products $550 avg 1 ads
Sporting Goods sports equipment gym gear
74 products $52 avg 1 ads
Sporting Goods sports equipment outdoor sports gear
913 products $89 avg 16 ads
Sporting Goods Furniture Home & Garden outdoor equipment patio furniture
2,292 products $1305 avg 2 ads
Apparel & Accessories Sporting Goods riding boots equestrian gear

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FAQ

How many WooCommerce Outdoor Recreation stores are there?

We currently track 9,440 active WooCommerce stores in the Outdoor Recreation segment.

Are WooCommerce Outdoor Recreation stores growing?

Yes. In the last 30 days, 4,794 new stores were indexed in the Outdoor Recreation segment, showing a 51% monthly growth rate.

What is the average product price in WooCommerce Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $279, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.