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WooCommerce subcategory analytics
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Updated June 29, 2026
WooCommerce

11.7K WooCommerce Outdoor Recreation Stores: Stats & Market Data (2026)

11,689 active WooCommerce stores fall into the Outdoor Recreation segment, with 4,273 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Home & Garden, Apparel & Accessories. 30% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

30%
Social media
1%
Meta ads
35%
Contact info
Total Stores
11,689
Active WooCommerce stores
New (30d)
4,273
Newly added in the last 30 days
Avg. Products
6,040
Among 11,658 stores with catalog data
Avg. Price
$272
Among 10,891 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,243 2,121 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,273 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 456 · 4%
10-49 2,285 · 20%
50-199 2,124 · 18%
200-999 2,660 · 23%
1k-4.9k 1,648 · 14%
5k+ 2,485 · 21%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Travel
4% coverage
Electronics
3% coverage
Vehicles & Parts
3% coverage
Hardware
3% coverage
Toys & Games
2% coverage
Health
1% coverage
Furniture
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 6,040 products per store. That's larger than the WooCommerce average of 1,575. The strongest country concentrations are Germany, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,216 · 30%
$25-$49 2,355 · 22%
$50-$99 2,410 · 22%
$100-$199 1,206 · 11%
$200-$499 701 · 6%
$500+ 1,003 · 9%
Store currencies
USD 4,087 EUR 4,038 GBP 726 AUD 204 CAD 198 INR 141 PLN 135 BRL 132

Among stores with pricing data, the most common price range is Under $25. The average is higher at $272 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (26%), Instagram (20%), YouTube (7%).

Facebook
26%
Instagram
20%
YouTube
7%
Twitter / X
5%
TikTok
3%
LinkedIn
2%
Pinterest
1%

About 30% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (15%), Google Tag Manager (10%), Facebook Pixel (5%).

Google Analytics
15%
Google Tag Manager
10%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,243 products $73 avg 1 ads
Sporting Goods Outdoor Gear
7 products $1475 avg 1 ads
Sporting Goods Cycling Outdoor Gear
106 products $51 avg 5 ads
Sporting Goods Golf
93 products $52 avg 2 ads
Apparel & Accessories Sporting Goods Sportswear Outdoor Gear
371 products $44 avg 1 ads
Sporting Goods
334 products $149 avg 3 ads
Sporting Goods Sports Equipment
189 products $574 avg 3 ads
Hardware Sporting Goods Garden Supplies
667 products $21 avg 1 ads
Sporting Goods Fishing Gear
257 products $1012 avg 1 ads
Sporting Goods
2,632 products $32 avg 2 ads
Sporting Goods Sportswear Sports Equipment
92 products $53 avg 1 ads
Sporting Goods Outdoor Gear

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FAQ

How many WooCommerce Outdoor Recreation stores are there?

We currently track 11,689 active WooCommerce stores in the Outdoor Recreation segment.

Are WooCommerce Outdoor Recreation stores growing?

Yes. In the last 30 days, 4,273 new stores were indexed in the Outdoor Recreation segment, showing a 37% monthly growth rate.

What is the average product price in WooCommerce Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $272, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.