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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

1,594 WooCommerce Water Sports Stores: Stats & Market Data (2026)

1,594 active WooCommerce stores fall into the Water Sports segment, with 1,155 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Travel. 38% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

38%
Social media
1%
Meta ads
41%
Contact info
Total Stores
1,594
Active WooCommerce stores
New (30d)
1,155
Newly added in the last 30 days
Avg. Products
4,226
Among 1,591 stores with catalog data
Avg. Price
$394
Among 1,508 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

831 415 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,155 new stores were added in the past 30 days — 72% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 128 · 8%
10-49 371 · 23%
50-199 302 · 19%
200-999 376 · 24%
1k-4.9k 197 · 12%
5k+ 217 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
6% coverage
Travel
6% coverage
Vehicles & Parts
5% coverage
Home & Garden
5% coverage
Education & Courses
2% coverage
Electronics
2% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,226 products per store. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are Germany, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 369 · 24%
$25-$49 286 · 19%
$50-$99 318 · 21%
$100-$199 192 · 13%
$200-$499 184 · 12%
$500+ 159 · 11%
Store currencies
EUR 562 USD 520 GBP 96 AUD 60 CAD 30 BRL 21 PLN 18 ILS 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $394 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (33%), Instagram (25%), YouTube (11%).

Facebook
33%
Instagram
25%
YouTube
11%
Twitter / X
6%
TikTok
4%
LinkedIn
3%
Pinterest
1%

About 38% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 9 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (14%), Facebook Pixel (8%).

Google Analytics
21%
Google Tag Manager
14%
Facebook Pixel
8%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,435 products $42 avg 2 ads
Sporting Goods marine boat parts anchor mooring equipment
277 products $166 avg 1 ads
Sporting Goods fitness equipment kettlebells dumbbells
619 products $98 avg
Sporting Goods diving gear snorkeling equipment
138 products $174 avg
Sporting Goods surf fins windsurf gear
14 products $20 avg
Sporting Goods sailing gear sailing equipment
481 products $241 avg
Sporting Goods diving equipment scuba gear
42 products $24 avg
Animals & Pet Supplies Sporting Goods dog life jacket pet buoyancy aid
21 products $4995 avg
Sporting Goods fishing trips guided fishing tours
101 products $82 avg
Sporting Goods Baby & Kids Celebrations & Gifts beach rentals outer banks
45 products $533 avg
Sporting Goods diving equipment scuba gear
9 products $28 avg
Sporting Goods paddle surf rental kayak rental nerja

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FAQ

How many WooCommerce Water Sports stores are there?

We currently track 1,594 active WooCommerce stores in the Water Sports segment.

Are WooCommerce Water Sports stores growing?

Yes. In the last 30 days, 1,155 new stores were indexed in the Water Sports segment, showing a 72% monthly growth rate.

What is the average product price in WooCommerce Water Sports stores?

Among stores with pricing data, the average listed price is about $394, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.