Use Cases Features Pricing API Log in
WooCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
WooCommerce

7,837 WooCommerce Hats & Headwear Stores: Stats & Market Data (2026)

7,837 active WooCommerce stores fall into the Hats & Headwear segment, with 1,963 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
49%
Contact info
Total Stores
7,837
Active WooCommerce stores
New (30d)
1,963
Newly added in the last 30 days
Avg. Products
926
Among 7,824 stores with catalog data
Avg. Price
$77
Among 7,447 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,949 974 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,963 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,384 · 18%
10-49 2,895 · 37%
50-199 1,661 · 21%
200-999 1,204 · 15%
1k-4.9k 478 · 6%
5k+ 202 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Sporting Goods
3% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 926 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Australia, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,802 · 38%
$25-$49 2,641 · 35%
$50-$99 1,120 · 15%
$100-$199 497 · 7%
$200-$499 287 · 4%
$500+ 100 · 1%
Store currencies
USD 4,227 EUR 1,269 GBP 389 CAD 197 AUD 183 BRL 105 INR 100 MXN 88

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (45%), Instagram (44%), YouTube (14%).

Facebook
45%
Instagram
44%
YouTube
14%
Twitter / X
14%
TikTok
9%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (14%), Google Tag Manager (12%).

Google Analytics
24%
Facebook Pixel
14%
Google Tag Manager
12%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample — weighted by data completeness, refreshed daily

249 products $30 avg 5 ads
Apparel & Accessories pop-culture apparel anime merchandise
611 products $17 avg 1 ads
Jewelry & Watches Apparel & Accessories bijoux collane
273 products $153 avg 1 ads
Apparel & Accessories streetwear caps
591 products $124 avg 4 ads
Apparel & Accessories sneakers jordans
21 products $144 avg 35 ads
Office Supplies Apparel & Accessories professional uniforms golf caps
23 products $26 avg 3 ads
Apparel & Accessories Toys & Games huntsville gifts orion amphitheater merch
311 products $25 avg 6 ads
Apparel & Accessories football hats limited edition hats
12 products $28 avg 19 ads
Apparel & Accessories Celebrations & Gifts christian apparel religious clothing
204 products $166 avg 6 ads
Apparel & Accessories chinese style fashion boutique accessories
63 products $91 avg 1 ads
Apparel & Accessories fashion accessories stylish accessories
2,003 products $17 avg 1 ads
Apparel & Accessories caps hats travel bags
379 products $35 avg 2 ads
Apparel & Accessories Home & Garden campeiro gaucho

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Hats & Headwear stores are there?

We currently track 7,837 active WooCommerce stores in the Hats & Headwear segment.

Are WooCommerce Hats & Headwear stores growing?

Yes. In the last 30 days, 1,963 new stores were indexed in the Hats & Headwear segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.