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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

1,673 WooCommerce Kids School Supplies Stores: Stats & Market Data (2026)

1,673 active WooCommerce stores fall into the Kids School Supplies segment, with 223 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Apparel & Accessories. 45% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

45%
Social media
2%
Meta ads
49%
Contact info
Total Stores
1,673
Active WooCommerce stores
New (30d)
223
Newly added in the last 30 days
Avg. Products
1,594
Among 1,663 stores with catalog data
Avg. Price
$71
Among 1,553 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

495 247 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

223 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 135 · 8%
10-49 433 · 26%
50-199 439 · 26%
200-999 352 · 21%
1k-4.9k 202 · 12%
5k+ 102 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Toys & Games
16% coverage
Apparel & Accessories
9% coverage
Education & Courses
9% coverage
Celebrations & Gifts
7% coverage
Office Supplies
7% coverage
Books & Literature
7% coverage
Arts & Entertainment
4% coverage
Home & Garden
3% coverage
Furniture
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,594 products per store. The strongest country concentrations are Brazil, India, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 998 · 64%
$25-$49 275 · 18%
$50-$99 139 · 9%
$100-$199 76 · 5%
$200-$499 43 · 3%
$500+ 22 · 1%
Store currencies
EUR 435 USD 381 INR 78 GBP 73 BRL 64 PLN 52 BDT 35 ZAR 32

Among stores with pricing data, the most common price range is Under $25. The average is higher at $71 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (37%), Instagram (32%), YouTube (7%).

Facebook
37%
Instagram
32%
YouTube
7%
Twitter / X
5%
TikTok
5%
LinkedIn
3%
Pinterest
3%

About 45% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 6 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
24%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

140 products $38 avg 10 ads
Baby & Kids Apparel & Accessories Office Supplies Kids Clothing
184 products $6 avg 1 ads
Celebrations & Gifts Baby & Kids
389 products $6 avg 1 ads
Baby & Kids Books & Literature Children's Books Office Supplies
1,222 products $11 avg
Toys & Games Baby & Kids Celebrations & Gifts Office Supplies Toys
265 products $14 avg
Baby & Kids
9 products $10 avg
Baby & Kids Baby Products Kids Clothing
74 products $227 avg
Baby & Kids Furniture
MCS Online United Kingdom
1,729 products $15 avg
Baby & Kids Kids Clothing
50 products $34 avg
Baby & Kids Beauty & Cosmetics General Merchandise Kids Clothing Gifts
20 products $2 avg
Books & Literature Baby & Kids
609 products $54 avg
Baby & Kids Kids Clothing Baby Gear

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FAQ

How many WooCommerce Kids School Supplies stores are there?

We currently track 1,673 active WooCommerce stores in the Kids School Supplies segment.

Are WooCommerce Kids School Supplies stores growing?

Yes. In the last 30 days, 223 new stores were indexed in the Kids School Supplies segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Kids School Supplies stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.