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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

1,274 WooCommerce Kids School Supplies Stores: Stats & Market Data (2026)

1,274 active WooCommerce stores fall into the Kids School Supplies segment, with 651 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Education & Courses. 49% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

49%
Social media
4%
Meta ads
54%
Contact info
Total Stores
1,274
Active WooCommerce stores
New (30d)
651
Newly added in the last 30 days
Avg. Products
1,849
Among 1,273 stores with catalog data
Avg. Price
$70
Among 1,193 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

414 207 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

651 new stores were added in the past 30 days — 51% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 157 · 12%
10-49 353 · 28%
50-199 293 · 23%
200-999 246 · 19%
1k-4.9k 141 · 11%
5k+ 83 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Toys & Games
17% coverage
Education & Courses
10% coverage
Apparel & Accessories
9% coverage
Books & Literature
7% coverage
Celebrations & Gifts
7% coverage
Office Supplies
6% coverage
Arts & Entertainment
5% coverage
Home & Garden
3% coverage
Furniture
1% coverage
Food & Beverages
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,849 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 722 · 61%
$25-$49 250 · 21%
$50-$99 103 · 9%
$100-$199 65 · 5%
$200-$499 37 · 3%
$500+ 16 · 1%
Store currencies
EUR 354 USD 315 INR 61 GBP 56 BRL 46 BDT 37 PLN 33 ZAR 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $70 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (42%), Instagram (37%), YouTube (10%).

Facebook
42%
Instagram
37%
YouTube
10%
Twitter / X
8%
TikTok
6%
LinkedIn
4%
Pinterest
4%

About 49% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (17%), Facebook Pixel (16%).

Google Analytics
27%
Google Tag Manager
17%
Facebook Pixel
16%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $8 avg 7 ads
Baby & Kids kids educational toys childrens learning
7 products $18 avg 5 ads
Baby & Kids kids camp t-shirt kids party hoodie
19 products $152 avg 3 ads
Baby & Kids educational toys baby products
84 products $2 avg 4 ads
Education & Courses Baby & Kids teaching materials school supplies
110 products $2 avg 1 ads
Baby & Kids Education & Courses kids learning books preschool worksheets
567 products $3 avg 1 ads
Education & Courses Baby & Kids educational materials teaching aids
695 products $1 avg 2 ads
Baby & Kids Education & Courses escola educação infantil
89 products $24 avg 1 ads
Toys & Games Apparel & Accessories Baby & Kids kids shoes baby toys
1,661 products $11 avg 4 ads
Baby & Kids baby children
729 products $3 avg
Baby & Kids educational materials learning resources
8 products $8 avg
Baby & Kids Apparel & Accessories Office Supplies school uniforms kids apparel
20 products $19 avg
Baby & Kids Apparel & Accessories andra gogan kids fashion

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FAQ

How many WooCommerce Kids School Supplies stores are there?

We currently track 1,274 active WooCommerce stores in the Kids School Supplies segment.

Are WooCommerce Kids School Supplies stores growing?

Yes. In the last 30 days, 651 new stores were indexed in the Kids School Supplies segment, showing a 51% monthly growth rate.

What is the average product price in WooCommerce Kids School Supplies stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.