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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

7,650 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

7,650 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 1,979 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
54%
Contact info
Total Stores
7,650
Active WooCommerce stores
New (30d)
1,979
Newly added in the last 30 days
Avg. Products
2,978
Among 7,640 stores with catalog data
Avg. Price
$72
Among 7,222 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,151 1,075 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,979 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 615 · 8%
10-49 1,830 · 24%
50-199 1,957 · 26%
200-999 1,678 · 22%
1k-4.9k 841 · 11%
5k+ 719 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
7% coverage
Toys & Games
6% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
4% coverage
Electronics
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,978 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Bangladesh, Netherlands, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,468 · 48%
$25-$49 1,778 · 25%
$50-$99 1,005 · 14%
$100-$199 522 · 7%
$200-$499 299 · 4%
$500+ 150 · 2%
Store currencies
EUR 2,488 USD 1,561 BDT 336 GBP 247 VND 213 INR 200 PLN 178 AUD 144

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (42%), Instagram (40%), YouTube (10%).

Facebook
42%
Instagram
40%
YouTube
10%
TikTok
8%
Twitter / X
4%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
26%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,515 products $1682 avg 1 ads
Baby & Kids baby strollers travel systems
154 products $9 avg 1 ads
Baby & Kids baby baby-products
25 products $12 avg 4 ads
Baby & Kids Beauty & Cosmetics baby-pediatric baby-wipes
159 products $39 avg 2 ads
Baby & Kids Apparel & Accessories Home & Garden baby bags diaper bags
182 products $20 avg 1 ads
Toys & Games Baby & Kids learning toys for kids baby gear essentials
347 products $138 avg 1 ads
Baby & Kids baby stroller accessories premium baby strollers
48 products $62 avg 1 ads
Baby & Kids Celebrations & Gifts baby-products maternity-wear
24 products $16 avg 1 ads
Baby & Kids baby-products natural-cotton
119 products $36 avg 8 ads
Baby & Kids breast-pumps breast-care
31 products $25 avg 1 ads
Baby & Kids baby products baby gear
285 products $836 avg 3 ads
Baby & Kids baby strollers kids strollers

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 7,650 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 1,979 new stores were indexed in the Baby Gear & Strollers segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.