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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

8,185 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

8,185 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 1,027 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 43% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

43%
Social media
2%
Meta ads
46%
Contact info
Total Stores
8,185
Active WooCommerce stores
New (30d)
1,027
Newly added in the last 30 days
Avg. Products
3,383
Among 8,149 stores with catalog data
Avg. Price
$69
Among 7,637 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,891 945 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,027 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 527 · 6%
10-49 1,926 · 24%
50-199 2,105 · 26%
200-999 1,844 · 23%
1k-4.9k 911 · 11%
5k+ 836 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
7% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
4% coverage
Electronics
2% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 3,383 products per store. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are Netherlands, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,731 · 49%
$25-$49 1,829 · 24%
$50-$99 1,077 · 14%
$100-$199 547 · 7%
$200-$499 310 · 4%
$500+ 143 · 2%
Store currencies
EUR 2,637 USD 1,727 BDT 313 GBP 259 VND 228 INR 214 PLN 188 AUD 126

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (36%), Instagram (32%), YouTube (7%).

Facebook
36%
Instagram
32%
YouTube
7%
TikTok
6%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

About 43% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (18%), Facebook Pixel (11%).

Google Analytics
23%
Google Tag Manager
18%
Facebook Pixel
11%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

229 products $13 avg 6 ads
Toys & Games Baby & Kids
227 products $23 avg 38 ads
Baby & Kids Apparel & Accessories Baby Products
235 products $56 avg 1 ads
Baby & Kids
2,709 products $373 avg 1 ads
Baby & Kids Baby Products
156 products $53 avg 1 ads
Baby & Kids Home & Garden Baby Products Furniture
190 products $11 avg 1 ads
Baby & Kids
575 products $36 avg 1 ads
Baby & Kids Apparel & Accessories Baby Clothing
Smart Zone Bangladesh
472 products $4 avg 7 ads
Baby & Kids Toys & Games Toys
532 products $91 avg 1 ads
Baby & Kids Kids Clothing Baby Products
109 products $7 avg 1 ads
Baby & Kids Baby Gear
144 products $3 avg 1 ads
Baby & Kids Beauty & Cosmetics Toys & Games Baby Products
8 products $4 avg 1 ads
Baby & Kids Home & Garden Baby Products Baby Gear

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 8,185 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 1,027 new stores were indexed in the Baby Gear & Strollers segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.