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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

6,166 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

6,166 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 2,112 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 54% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
58%
Contact info
Total Stores
6,166
Active WooCommerce stores
New (30d)
2,112
Newly added in the last 30 days
Avg. Products
2,551
Among 6,157 stores with catalog data
Avg. Price
$72
Among 5,789 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,228 614 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,112 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 621 · 10%
10-49 1,546 · 25%
50-199 1,572 · 26%
200-999 1,329 · 22%
1k-4.9k 629 · 10%
5k+ 460 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
8% coverage
Toys & Games
6% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Health
3% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,551 products per store. That's larger than the WooCommerce average of 1,368. The strongest country concentrations are Bangladesh, Netherlands, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,772 · 48%
$25-$49 1,418 · 24%
$50-$99 803 · 14%
$100-$199 427 · 7%
$200-$499 255 · 4%
$500+ 114 · 2%
Store currencies
EUR 1,883 USD 1,229 BDT 324 GBP 196 INR 172 VND 170 PLN 155 AUD 119

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (47%), Instagram (44%), YouTube (11%).

Facebook
47%
Instagram
44%
YouTube
11%
TikTok
9%
Twitter / X
5%
Pinterest
3%
LinkedIn
3%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (23%), Facebook Pixel (20%).

Google Analytics
28%
Google Tag Manager
23%
Facebook Pixel
20%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

820 products $157 avg 2 ads
Baby & Kids baby products children's gear
157 products $8 avg 2 ads
Baby & Kids baby children
211 products $33 avg 3 ads
Baby & Kids baby cadeaux kraamcadeau
990 products $139 avg 1 ads
Baby & Kids bébé mamans
561 products $18 avg 1 ads
Toys & Games Baby & Kids wooden toys educational toys
Main - eBari Bangladesh
40 products $9 avg 1 ads
Baby & Kids Home & Garden baby products kitchen appliances
116 products $27 avg 1 ads
Baby & Kids baby-products childcare
415 products $125 avg 1 ads
Baby & Kids second-hand baby products baby travel system
1,263 products $632 avg 1 ads
Baby & Kids baby stroller accessories baby carrier
91 products $141 avg 2 ads
Baby & Kids baby carriers organic hemp
30 products $66 avg 3 ads
Baby & Kids baby carriers toddler carriers
106 products $246 avg 2 ads
Baby & Kids baby car seats travel cot

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 6,166 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 2,112 new stores were indexed in the Baby Gear & Strollers segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.