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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

8,138 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

8,138 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 1,507 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 47% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

47%
Social media
2%
Meta ads
51%
Contact info
Total Stores
8,138
Active WooCommerce stores
New (30d)
1,507
Newly added in the last 30 days
Avg. Products
3,246
Among 8,125 stores with catalog data
Avg. Price
$72
Among 7,654 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,043 1,021 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,507 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 594 · 7%
10-49 1,927 · 24%
50-199 2,089 · 26%
200-999 1,798 · 22%
1k-4.9k 896 · 11%
5k+ 821 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
7% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
4% coverage
Electronics
3% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 3,246 products per store. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are Bangladesh, Netherlands, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,697 · 48%
$25-$49 1,881 · 25%
$50-$99 1,061 · 14%
$100-$199 550 · 7%
$200-$499 300 · 4%
$500+ 165 · 2%
Store currencies
EUR 2,655 USD 1,683 BDT 329 GBP 258 VND 232 INR 216 PLN 186 AUD 140

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (40%), Instagram (37%), YouTube (9%).

Facebook
40%
Instagram
37%
YouTube
9%
TikTok
7%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

About 47% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
24%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

254 products $4 avg 3 ads
Baby & Kids Apparel & Accessories Baby Clothing Kids Clothing
61 products $25 avg 1 ads
Baby & Kids Baby Products Kids Clothing
1,297 products $32 avg 4 ads
Apparel & Accessories Baby & Kids Kids Clothing Baby Gear
55 products $54 avg 3 ads
Baby & Kids
48 products $597 avg 1 ads
Baby & Kids
193 products $10 avg 1 ads
Electronics Baby & Kids Tech Accessories
110 products $17 avg 6 ads
Baby & Kids
1,192 products $19 avg 1 ads
Baby & Kids Baby Products Eco-Friendly Products
227 products $28 avg 1 ads
Baby & Kids Baby Products Kids Clothing
402 products $67 avg 2 ads
Baby & Kids Baby Products
144 products $3 avg 1 ads
Baby & Kids Beauty & Cosmetics Toys & Games Baby Products
259 products $19 avg 3 ads
Baby & Kids Baby Clothing

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 8,138 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 1,507 new stores were indexed in the Baby Gear & Strollers segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.