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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

4,820 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

4,820 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 835 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 65% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

65%
Social media
5%
Meta ads
64%
Contact info
Total Stores
4,820
Active WooCommerce stores
New (30d)
835
Newly added in the last 30 days
Avg. Products
1,757
Among 4,808 stores with catalog data
Avg. Price
$91
Among 4,510 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

805 402 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

835 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 638 · 13%
10-49 1,269 · 26%
50-199 1,193 · 25%
200-999 1,002 · 21%
1k-4.9k 451 · 9%
5k+ 255 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
8% coverage
Toys & Games
6% coverage
Beauty & Cosmetics
5% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Food & Beverages
2% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Education & Courses 24

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,757 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,071. The strongest country concentrations are Bangladesh, Netherlands, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,149 · 48%
$25-$49 1,102 · 24%
$50-$99 627 · 14%
$100-$199 341 · 8%
$200-$499 200 · 4%
$500+ 91 · 2%
Store currencies
EUR 1,415 USD 918 BDT 301 GBP 162 INR 140 PLN 128 VND 127 AUD 94

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (58%), Instagram (52%), YouTube (13%).

Facebook
58%
Instagram
52%
YouTube
13%
TikTok
11%
Twitter / X
6%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 65%, and 5% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (26%), Facebook Pixel (23%).

Google Analytics
31%
Google Tag Manager
26%
Facebook Pixel
23%
Google Ads
12%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,974 products $26 avg 1 ads
Baby & Kids baby products children accessories
15 products $18 avg 8 ads
Baby & Kids Home & Garden Toys & Games baby products home decor
211 products $33 avg 9 ads
Baby & Kids baby cadeaux kraamcadeau
2,444 products $10 avg 1 ads
Baby & Kids baby-care mom-care
454 products $33 avg 1 ads
Baby & Kids children's products baby supplies
386 products $33 avg 62 ads
Baby & Kids children toys
193 products $37 avg 30 ads
Toys & Games Baby & Kids Celebrations & Gifts kids toys baby supplies
820 products $157 avg 2 ads
Baby & Kids baby products children's gear
94 products $12 avg 1 ads
Baby & Kids baby products childcare
254 products $3 avg 1 ads
Baby & Kids Apparel & Accessories baby clothes infant products
446 products $5 avg 1 ads
Baby & Kids Home & Garden baby products children's store
2,345 products $29 avg 2 ads
Home & Garden Baby & Kids Apparel & Accessories kitchen supplies baby gear

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 4,820 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 835 new stores were indexed in the Baby Gear & Strollers segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.