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WooCommerce subcategory analytics
Subcategory
Updated June 8, 2026
WooCommerce

2,922 WooCommerce Diapers & Feeding Stores: Stats & Market Data (2026)

2,922 active WooCommerce stores fall into the Diapers & Feeding segment, with 777 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 51% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
55%
Contact info
Total Stores
2,922
Active WooCommerce stores
New (30d)
777
Newly added in the last 30 days
Avg. Products
2,710
Among 2,917 stores with catalog data
Avg. Price
$38
Among 2,714 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

855 427 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

777 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 219 · 8%
10-49 648 · 22%
50-199 775 · 27%
200-999 696 · 24%
1k-4.9k 338 · 12%
5k+ 241 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
6% coverage
Health
5% coverage
Food & Beverages
3% coverage
Home & Garden
3% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Electronics 14 Adult 8 Animals & Pet Supplies 7 Education & Courses 6

Among stores with catalog data, the 50-199 product range is most common. The average is 2,710 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Viet Nam, Bangladesh, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,691 · 62%
$25-$49 619 · 23%
$50-$99 246 · 9%
$100-$199 89 · 3%
$200-$499 50 · 2%
$500+ 19 · 1%
Store currencies
EUR 917 USD 466 BDT 147 VND 147 INR 94 GBP 53 PLN 50 BRL 47

Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (44%), Instagram (39%), YouTube (9%).

Facebook
44%
Instagram
39%
YouTube
9%
TikTok
9%
Twitter / X
4%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
27%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

119 products $36 avg 8 ads
Baby & Kids breast-pumps breast-care
31 products $25 avg 1 ads
Baby & Kids baby products baby gear
1,370 products $21 avg 5 ads
Baby & Kids Health baby care baby lotion
velvetdewbd Bangladesh
30 products $11 avg 2 ads
Baby & Kids Beauty & Cosmetics washable diapers store reusable cloth diapers
154 products $9 avg 1 ads
Baby & Kids baby baby-products
85 products $26 avg 12 ads
Baby & Kids reusable nappies cloth nappies
225 products $62 avg 1 ads
Baby & Kids baby products children accessories
24 products $16 avg 1 ads
Baby & Kids baby-products natural-cotton
1,516 products $23 avg 1 ads
Baby & Kids baby products maternity essentials
91 products $19 avg
Baby & Kids baby products children's items

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FAQ

How many WooCommerce Diapers & Feeding stores are there?

We currently track 2,922 active WooCommerce stores in the Diapers & Feeding segment.

Are WooCommerce Diapers & Feeding stores growing?

Yes. In the last 30 days, 777 new stores were indexed in the Diapers & Feeding segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.