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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

3,073 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

3,073 active WooCommerce stores fall into the Coaching & Mentoring segment, with 909 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 57% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

57%
Social media
3%
Meta ads
59%
Contact info
Total Stores
3,073
Active WooCommerce stores
New (30d)
909
Newly added in the last 30 days
Avg. Products
70
Among 3,067 stores with catalog data
Avg. Price
$415
Among 2,901 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

539 269 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

909 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,384 · 45%
10-49 1,215 · 40%
50-199 341 · 11%
200-999 92 · 3%
1k-4.9k 28 · 1%
5k+ 7 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
7% coverage
Business & Industrial
4% coverage
Books & Literature
2% coverage
Software
1% coverage
Sporting Goods
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics 15 Adult 6 Apparel & Accessories 5 Food & Beverages 5

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 70 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are Poland, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 490 · 17%
$25-$49 376 · 13%
$50-$99 572 · 20%
$100-$199 470 · 16%
$200-$499 531 · 18%
$500+ 462 · 16%
Store currencies
USD 1,196 EUR 647 GBP 194 INR 144 PLN 106 CAD 91 AUD 62 BRL 56

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $415.

Social media platforms

Facebook (45%), Instagram (39%), YouTube (22%).

Facebook
45%
Instagram
39%
YouTube
22%
LinkedIn
21%
Twitter / X
15%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 57%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (15%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
15%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $176 avg 6 ads
Education & Courses relationship coaching online courses
6 products $58 avg 2 ads
Education & Courses Health online fitness coach weight loss plan
21 products $269 avg 8 ads
Education & Courses padbol online courses padbol masterclass online
29 products $165 avg 3 ads
Education & Courses credit risk course online risk training
19 products $212 avg 1 ads
Education & Courses workshops courses
15 products $338 avg 4 ads
Education & Courses dental mentor dental coaching
109 products $144 avg 150 ads
Animals & Pet Supplies Education & Courses online dog training dog training courses
105 products $164 avg 1 ads
Sporting Goods Education & Courses youth football
35 products $35 avg 2 ads
Education & Courses Celebrations & Gifts divorce support women
59 products $26 avg 1 ads
Education & Courses leadership program digital learning
22 products $95 avg 2 ads
Education & Courses training professional development
7 products $79 avg 1 ads
Education & Courses Arts & Entertainment self-help women's empowerment

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 3,073 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 909 new stores were indexed in the Coaching & Mentoring segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $415, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.