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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

3,552 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

3,552 active WooCommerce stores fall into the Coaching & Mentoring segment, with 662 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
57%
Contact info
Total Stores
3,552
Active WooCommerce stores
New (30d)
662
Newly added in the last 30 days
Avg. Products
77
Among 3,547 stores with catalog data
Avg. Price
$405
Among 3,364 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

749 374 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

662 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,376 · 39%
10-49 1,541 · 43%
50-199 474 · 13%
200-999 114 · 3%
1k-4.9k 33 · 1%
5k+ 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
7% coverage
Business & Industrial
4% coverage
Books & Literature
2% coverage
Software
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics 15 Apparel & Accessories 9 Adult 6 Baby & Kids 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 77 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Poland, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 550 · 16%
$25-$49 460 · 14%
$50-$99 636 · 19%
$100-$199 558 · 17%
$200-$499 618 · 18%
$500+ 542 · 16%
Store currencies
USD 1,303 EUR 813 GBP 229 INR 158 PLN 137 CAD 104 AUD 74 BRL 65

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $405. That's below the WooCommerce average of $422.

Social media platforms

Facebook (45%), Instagram (38%), YouTube (22%).

Facebook
45%
Instagram
38%
YouTube
22%
LinkedIn
21%
Twitter / X
14%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (19%), Facebook Pixel (15%).

Google Analytics
30%
Google Tag Manager
19%
Facebook Pixel
15%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

38 products $255 avg 65 ads
Education & Courses artist-education music-industry-coaching
59 products $26 avg 1 ads
Education & Courses leadership program digital learning
12 products $19 avg 3 ads
Education & Courses language-learning english courses
12 products $114 avg 2 ads
Education & Courses art classes melbourne painting classes melbourne
44 products $65 avg 11 ads
Education & Courses holistic health certification online therapy courses
29 products $761 avg 7 ads
Education & Courses fitness coach training personal trainer certification
1,007 products $324 avg 143 ads
Education & Courses health coach courses online health coach training
17 products $1644 avg 9 ads
Education & Courses dance coaching online choreography
16 products $86 avg
Education & Courses personal development team building
GO EXPERT Switzerland
33 products $312 avg
Education & Courses personal development coaching professional development training
41 products $272 avg
Education & Courses coaching tickets live event tickets
25 products $9 avg
Education & Courses leadership coach online courses

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 3,552 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 662 new stores were indexed in the Coaching & Mentoring segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $405, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.