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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

3,918 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

3,918 active WooCommerce stores fall into the Coaching & Mentoring segment, with 435 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
52%
Contact info
Total Stores
3,918
Active WooCommerce stores
New (30d)
435
Newly added in the last 30 days
Avg. Products
75
Among 3,903 stores with catalog data
Avg. Price
$374
Among 3,664 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

712 356 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

435 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,245 · 32%
10-49 1,842 · 47%
50-199 636 · 16%
200-999 128 · 3%
1k-4.9k 47 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
7% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
1% coverage
Software
1% coverage
Sporting Goods
1% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories 15 Beauty & Cosmetics 15 Home & Garden 9 Food & Beverages 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The strongest country concentrations are Poland, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 605 · 17%
$25-$49 479 · 13%
$50-$99 702 · 19%
$100-$199 611 · 17%
$200-$499 685 · 19%
$500+ 582 · 16%
Store currencies
USD 1,315 EUR 949 GBP 255 INR 165 PLN 150 CAD 114 AUD 77 BRL 70

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $374. That's below the WooCommerce average of $422.

Social media platforms

Facebook (40%), Instagram (33%), YouTube (18%).

Facebook
40%
Instagram
33%
YouTube
18%
LinkedIn
17%
Twitter / X
11%
TikTok
5%
Pinterest
1%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (18%), Facebook Pixel (11%).

Google Analytics
28%
Google Tag Manager
18%
Facebook Pixel
11%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

187 products $433 avg 1 ads
Education & Courses Courses
21 products $68 avg 16 ads
Education & Courses
8 products $191 avg 9 ads
Education & Courses
81 products $105 avg 3 ads
Education & Courses
7 products $2101 avg 2 ads
Education & Courses Courses
25 products $115 avg 1 ads
Education & Courses
1,011 products $324 avg 100 ads
Education & Courses
514 products $278 avg 1 ads
Education & Courses Beauty & Cosmetics
19 products $113 avg 1 ads
Education & Courses
38 products $255 avg 64 ads
Education & Courses Courses
135 products $498 avg 30 ads
Education & Courses
232 products $995 avg 69 ads
Education & Courses

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 3,918 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 435 new stores were indexed in the Coaching & Mentoring segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $374, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.