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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

2,695 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

2,695 active WooCommerce stores fall into the Coaching & Mentoring segment, with 539 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 61% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
59%
Contact info
Total Stores
2,695
Active WooCommerce stores
New (30d)
539
Newly added in the last 30 days
Avg. Products
70
Among 2,685 stores with catalog data
Avg. Price
$414
Among 2,535 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

533 266 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

539 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,401 · 52%
10-49 949 · 35%
50-199 239 · 9%
200-999 63 · 2%
1k-4.9k 27 · 1%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
6% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Software
1% coverage
Sporting Goods
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories 5 Home & Garden 5 Food & Beverages 4

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 70 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are India, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 431 · 17%
$25-$49 331 · 13%
$50-$99 503 · 20%
$100-$199 413 · 16%
$200-$499 464 · 18%
$500+ 393 · 16%
Store currencies
USD 1,107 EUR 534 GBP 165 INR 136 PLN 86 CAD 79 AUD 49 BRL 46

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $414.

Social media platforms

Facebook (50%), Instagram (41%), YouTube (23%).

Facebook
50%
Instagram
41%
YouTube
23%
LinkedIn
21%
Twitter / X
15%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (16%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
16%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $883 avg 2 ads
Education & Courses seo coaching seo consulting
29 products $761 avg 14 ads
Education & Courses fitness coach training personal trainer certification
15 products $176 avg 3 ads
Education & Courses relationship coaching online courses
16 products $667 avg 3 ads
Education & Courses fitness coaching online fitness
204 products $176 avg 8 ads
Education & Courses online courses coaching
51 products $202 avg 2 ads
Education & Courses beauty industry courses cosmetology courses
30 products $222 avg 43 ads
Education & Courses kids education stem programs
35 products $35 avg 2 ads
Education & Courses Celebrations & Gifts divorce support women
21 products $269 avg 8 ads
Education & Courses padbol online courses padbol masterclass online
28 products $1119 avg 2 ads
Education & Courses botox training medical courses
63 products $125 avg 20 ads
Education & Courses style consultation personal development course
56 products $5 avg 1 ads
Education & Courses online courses professional development

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 2,695 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 539 new stores were indexed in the Coaching & Mentoring segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $414, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.