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WooCommerce subcategory analytics
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Updated June 1, 2026
WooCommerce

3,532 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

3,532 active WooCommerce stores fall into the Coaching & Mentoring segment, with 679 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
58%
Contact info
Total Stores
3,532
Active WooCommerce stores
New (30d)
679
Newly added in the last 30 days
Avg. Products
77
Among 3,527 stores with catalog data
Avg. Price
$405
Among 3,346 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

750 375 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

679 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,376 · 39%
10-49 1,528 · 43%
50-199 468 · 13%
200-999 113 · 3%
1k-4.9k 33 · 1%
5k+ 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
7% coverage
Business & Industrial
4% coverage
Books & Literature
2% coverage
Software
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics 15 Apparel & Accessories 8 Adult 6 Baby & Kids 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 77 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,549. The strongest country concentrations are Poland, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 549 · 16%
$25-$49 455 · 14%
$50-$99 636 · 19%
$100-$199 553 · 17%
$200-$499 613 · 18%
$500+ 540 · 16%
Store currencies
USD 1,301 EUR 808 GBP 227 INR 157 PLN 136 CAD 104 AUD 73 BRL 65

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $405. That's below the WooCommerce average of $423.

Social media platforms

Facebook (45%), Instagram (39%), YouTube (22%).

Facebook
45%
Instagram
39%
YouTube
22%
LinkedIn
21%
Twitter / X
14%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (20%), Facebook Pixel (15%).

Google Analytics
30%
Google Tag Manager
20%
Facebook Pixel
15%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $424 avg 8 ads
Education & Courses youth fitness strength training
19 products $212 avg 1 ads
Education & Courses workshops courses
5 products $108 avg 1 ads
Education & Courses digital nomad course work abroad program
31 products $15 avg 7 ads
Education & Courses personalized astrology readings online birth chart reading
5 products $87 avg 4 ads
Education & Courses online courses caregiver membership
201 products $162 avg 17 ads
Education & Courses couples therapy training therapist ce courses
32 products $287 avg 41 ads
Education & Courses sat prep courses act prep classes
8 products $83 avg 4 ads
Education & Courses coaching self-improvement
29 products $761 avg 7 ads
Education & Courses fitness coach training personal trainer certification
24 products $266 avg 3 ads
Education & Courses Health business coaching psychology books
233 products $939 avg 171 ads
Education & Courses medical-school-admission usmle-tutoring

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 3,532 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 679 new stores were indexed in the Coaching & Mentoring segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $405, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.