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Topic
Updated June 22, 2026
WooCommerce

8,929 WooCommerce Personal Care Stores: Stats & Market Data (2026)

8,929 active WooCommerce stores fall into the Personal Care segment, with 1,185 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
57%
Contact info
Total Stores
8,929
Active WooCommerce stores
New (30d)
1,185
Newly added in the last 30 days
Avg. Products
1,579
Among 8,916 stores with catalog data
Avg. Price
$54
Among 8,336 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,786 893 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,185 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,155 · 13%
10-49 3,328 · 37%
50-199 2,478 · 28%
200-999 1,120 · 13%
1k-4.9k 428 · 5%
5k+ 407 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
74% coverage
Health
19% coverage
Home & Garden
16% coverage
Food & Beverages
4% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage
Adult
1% coverage
Education & Courses
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,579 because some stores carry much larger inventories. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,468 · 66%
$25-$49 1,589 · 19%
$50-$99 763 · 9%
$100-$199 288 · 3%
$200-$499 150 · 2%
$500+ 78 · 1%
Store currencies
USD 2,509 EUR 1,851 INR 484 GBP 318 CAD 221 BDT 203 PKR 186 COP 160

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (40%), Instagram (40%), YouTube (9%).

Facebook
40%
Instagram
40%
YouTube
9%
TikTok
8%
Twitter / X
6%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Facebook Pixel (14%).

Google Analytics
23%
Google Tag Manager
15%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

88 products $16 avg 1 ads
Beauty & Cosmetics Skincare Personal Care
531 products $45 avg 2 ads
Beauty & Cosmetics Food & Beverages Celebrations & Gifts Personal Care Gifts
99 products $19 avg 1 ads
Beauty & Cosmetics Eco-Friendly Products Fragrance
232 products $4 avg 1 ads
Beauty & Cosmetics Skincare Personal Care
65 products $4 avg 9 ads
Beauty & Cosmetics Haircare Personal Care
488 products $16 avg 1 ads
Beauty & Cosmetics Home & Garden Personal Care Candles
15 products $23 avg 1 ads
Health Wellness Personal Care
62 products $50 avg 16 ads
Health Wellness Supplements
157 products $23 avg 1 ads
Beauty & Cosmetics Health Beauty Products Supplements
7 products $512 avg 1 ads
Home & Garden Personal Care
310 products $38 avg 53 ads
Home & Garden Health Home Decor Personal Care
104 products $10 avg 1 ads
Beauty & Cosmetics Skincare Cosmetics

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FAQ

How many WooCommerce Personal Care stores are there?

We currently track 8,929 active WooCommerce stores in the Personal Care segment.

Are WooCommerce Personal Care stores growing?

Yes. In the last 30 days, 1,185 new stores were indexed in the Personal Care segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Personal Care stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.