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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

1,431 WooCommerce Haircare Stores: Stats & Market Data (2026)

1,431 active WooCommerce stores fall into the Haircare segment, with 339 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 59% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

59%
Social media
3%
Meta ads
67%
Contact info
Total Stores
1,431
Active WooCommerce stores
New (30d)
339
Newly added in the last 30 days
Avg. Products
1,244
Among 1,430 stores with catalog data
Avg. Price
$50
Among 1,336 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

186 93 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

339 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 191 · 13%
10-49 572 · 40%
50-199 347 · 24%
200-999 205 · 14%
1k-4.9k 62 · 4%
5k+ 53 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Baby & Kids
1% coverage
Electronics 7 Food & Beverages 6 Arts & Entertainment 5 Celebrations & Gifts 3 Toys & Games 3 Education & Courses 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,244 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are India, Brazil, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 781 · 58%
$25-$49 346 · 26%
$50-$99 144 · 11%
$100-$199 33 · 2%
$200-$499 21 · 2%
$500+ 11 · 1%
Store currencies
EUR 325 USD 301 INR 103 COP 47 BDT 43 PKR 41 GBP 35 BRL 33

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (52%), Facebook (45%), TikTok (13%).

Instagram
52%
Facebook
45%
TikTok
13%
YouTube
10%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 59%, and 3% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (19%), Facebook Pixel (18%).

Google Analytics
24%
Google Tag Manager
19%
Facebook Pixel
18%
Google Ads
11%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

247 products $29 avg 7 ads
Beauty & Cosmetics haircare styling tools
764 products $25 avg 2 ads
Beauty & Cosmetics makeup skincare
57 products $12 avg 10 ads
Beauty & Cosmetics cosmetics store beauty products
21 products $3 avg 11 ads
Beauty & Cosmetics haircare beauty products
54 products $114 avg 2 ads
Beauty & Cosmetics vitamins haircare
11 products $21 avg 42 ads
Beauty & Cosmetics haircare beauty
Orgagenic Bangladesh
57 products $4 avg
Beauty & Cosmetics body face
696 products $11 avg
Beauty & Cosmetics beauty skincare
12 products $32 avg
Beauty & Cosmetics hair growth products scalp serum
31 products $29 avg
Beauty & Cosmetics beauty cosmetics
496 products $4 avg
Apparel & Accessories Beauty & Cosmetics fashion accessories beauty products
5 products $29 avg
Beauty & Cosmetics hair products haircare

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 1,431 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 339 new stores were indexed in the Haircare segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.