Use Cases Features Pricing API Log in
WooCommerce topic analytics
Topic
Updated July 20, 2026
WooCommerce

13.8K WooCommerce Haircare Stores: Stats & Market Data (2026)

13,831 active WooCommerce stores fall into the Haircare segment, with 2,191 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 43% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
52%
Contact info
Total Stores
13,831
Active WooCommerce stores
New (30d)
2,191
Newly added in the last 30 days
Avg. Products
1,987
Among 13,780 stores with catalog data
Avg. Price
$63
Among 12,345 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,929 1,464 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,191 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,101 · 8%
10-49 4,963 · 36%
50-199 3,916 · 28%
200-999 2,132 · 15%
1k-4.9k 878 · 6%
5k+ 790 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Health
7% coverage
Apparel & Accessories
6% coverage
Home & Garden
3% coverage
Food & Beverages
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Animals & Pet Supplies 36 Arts & Entertainment 35 Jewelry & Watches 32

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,987 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,623. The strongest country concentrations are India, Iran (Islamic Republic of), Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,900 · 56%
$25-$49 2,995 · 24%
$50-$99 1,327 · 11%
$100-$199 645 · 5%
$200-$499 340 · 3%
$500+ 138 · 1%
Store currencies
USD 3,384 EUR 3,002 IRT 756 INR 703 GBP 576 PKR 295 BRL 290 CAD 244

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (35%), Facebook (33%), TikTok (8%).

Instagram
35%
Facebook
33%
TikTok
8%
YouTube
7%
Twitter / X
5%
LinkedIn
2%
Pinterest
1%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
19%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

217 products $172 avg 7 ads
Apparel & Accessories Hair Extensions Fashion Accessories
45 products $11 avg 15 ads
Beauty & Cosmetics Cosmetics Haircare
19 products $10 avg 4 ads
Beauty & Cosmetics Skincare Haircare
141 products $24 avg 24 ads
Health Beauty & Cosmetics Supplements Cosmetics
192 products $21 avg 11 ads
Beauty & Cosmetics Skincare Haircare
550 products $137 avg 925 ads
Apparel & Accessories Haircare Hair Extensions
516 products $33 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
29 products $10 avg 6 ads
Beauty & Cosmetics Cosmetics Skincare
633 products $18 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
569 products $13 avg 3 ads
Beauty & Cosmetics Beauty Products Skincare
65 products $4 avg 108 ads
Beauty & Cosmetics Haircare Personal Care
1,205 products $183 avg 2 ads
Beauty & Cosmetics Haircare Fashion Accessories

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Haircare stores are there?

We currently track 13,831 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 2,191 new stores were indexed in the Haircare segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.