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Topic
Updated June 22, 2026
WooCommerce

13.1K WooCommerce Haircare Stores: Stats & Market Data (2026)

13,062 active WooCommerce stores fall into the Haircare segment, with 2,754 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 49% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

49%
Social media
2%
Meta ads
58%
Contact info
Total Stores
13,062
Active WooCommerce stores
New (30d)
2,754
Newly added in the last 30 days
Avg. Products
1,885
Among 13,054 stores with catalog data
Avg. Price
$63
Among 12,025 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,139 1,569 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,754 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,197 · 9%
10-49 4,770 · 37%
50-199 3,584 · 27%
200-999 1,935 · 15%
1k-4.9k 826 · 6%
5k+ 742 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Apparel & Accessories
7% coverage
Health
6% coverage
Home & Garden
3% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Animals & Pet Supplies 39 Arts & Entertainment 38 Jewelry & Watches 25

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,885 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,616 · 55%
$25-$49 2,938 · 24%
$50-$99 1,337 · 11%
$100-$199 644 · 5%
$200-$499 353 · 3%
$500+ 137 · 1%
Store currencies
USD 3,351 EUR 2,904 INR 661 GBP 598 IRT 368 BRL 292 PKR 285 CAD 248

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (41%), Facebook (38%), TikTok (10%).

Instagram
41%
Facebook
38%
TikTok
10%
YouTube
9%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 49% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (17%), Facebook Pixel (13%).

Google Analytics
20%
Google Tag Manager
17%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

152 products $159 avg 2 ads
Beauty & Cosmetics Haircare Gift Cards
74 products $9 avg 1 ads
Beauty & Cosmetics Skincare Haircare
29 products $46 avg 1 ads
Beauty & Cosmetics Arts & Entertainment Haircare Aromatherapy
3,420 products $23 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
223 products $27 avg 1 ads
Beauty & Cosmetics Haircare Makeup
502 products $33 avg 2 ads
Beauty & Cosmetics Beauty Products Cosmetics
26 products $10 avg 2 ads
Beauty & Cosmetics Beauty Products Skincare
home - Formula 29 South Africa
36 products $27 avg 2 ads
Beauty & Cosmetics Skincare Beauty Products
4,469 products $15 avg 1 ads
Health Beauty & Cosmetics Supplements Skincare
Peruci Romania
494 products $196 avg 3 ads
Beauty & Cosmetics Haircare Fashion Accessories
71 products $11 avg 10 ads
Beauty & Cosmetics Men's Fashion Haircare
170 products $35 avg 5 ads
Beauty & Cosmetics Haircare

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 13,062 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 2,754 new stores were indexed in the Haircare segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.