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WooCommerce topic analytics
Topic
Updated July 13, 2026
WooCommerce

13.6K WooCommerce Haircare Stores: Stats & Market Data (2026)

13,630 active WooCommerce stores fall into the Haircare segment, with 2,180 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 44% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

44%
Social media
1%
Meta ads
53%
Contact info
Total Stores
13,630
Active WooCommerce stores
New (30d)
2,180
Newly added in the last 30 days
Avg. Products
1,947
Among 13,590 stores with catalog data
Avg. Price
$63
Among 12,237 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,918 1,459 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,180 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,104 · 8%
10-49 4,889 · 36%
50-199 3,870 · 28%
200-999 2,092 · 15%
1k-4.9k 868 · 6%
5k+ 767 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
92% coverage
Health
7% coverage
Apparel & Accessories
6% coverage
Home & Garden
3% coverage
Food & Beverages
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Animals & Pet Supplies 37 Arts & Entertainment 35 Jewelry & Watches 32

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,947 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are India, Iran (Islamic Republic of), Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,830 · 56%
$25-$49 2,973 · 24%
$50-$99 1,320 · 11%
$100-$199 642 · 5%
$200-$499 338 · 3%
$500+ 134 · 1%
Store currencies
USD 3,355 EUR 2,981 INR 697 IRT 672 GBP 566 PKR 292 BRL 289 CAD 241

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (36%), Facebook (34%), TikTok (8%).

Instagram
36%
Facebook
34%
TikTok
8%
YouTube
7%
Twitter / X
5%
LinkedIn
2%
Pinterest
2%

About 44% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
19%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

658 products $30 avg 6 ads
Beauty & Cosmetics Haircare
1,963 products $3 avg 3 ads
Beauty & Cosmetics Beauty Products Cosmetics
729 products $27 avg 1 ads
Health Supplements Medical Supplies
550 products $137 avg 969 ads
Apparel & Accessories Haircare Hair Extensions
20 products $2 avg 5 ads
Beauty & Cosmetics Haircare
83 products $34 avg 1 ads
Beauty & Cosmetics Haircare Hair Extensions
1,650 products $12 avg 18 ads
Beauty & Cosmetics Skincare Beauty Products
22 products $8 avg 2 ads
Beauty & Cosmetics Skincare Haircare
8 products $13 avg 1 ads
Beauty & Cosmetics Haircare Skincare
487 products $300 avg 1 ads
Beauty & Cosmetics Haircare Beauty Products
41 products $6 avg 3 ads
Beauty & Cosmetics Skincare Beauty Products

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 13,630 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 2,180 new stores were indexed in the Haircare segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.