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Updated May 18, 2026
WooCommerce

7,019 WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 7,019 active WooCommerce stores in Belgium, with 4,513 newly added in the last 30 days (64% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 61% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
67%
Contact info
Total Stores
7,019
Active WooCommerce stores
New (30d)
4,513
Newly added in the last 30 days
Avg. Products
442
Among 6,845 stores with catalog data
Avg. Price
$463
Among 6,037 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,853 1,426 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,513 new stores were added in the past 30 days — 64% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,822 · 27%
10-49 2,004 · 29%
50-199 1,524 · 22%
200-999 1,055 · 15%
1k-4.9k 340 · 5%
5k+ 100 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
13% coverage
Home & Garden
11% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
3% coverage
Hardware
3% coverage
Electronics
3% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 442 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,371. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,076 · 34%
$25-$49 1,299 · 22%
$50-$99 895 · 15%
$100-$199 594 · 10%
$200-$499 524 · 9%
$500+ 649 · 11%
Store currencies
EUR 6,265 USD 305 GBP 60 MAD 2 AED 1 AUD 1 BDT 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $463 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (55%), Instagram (44%), LinkedIn (9%).

Facebook
55%
Instagram
44%
LinkedIn
9%
YouTube
7%
TikTok
4%
Twitter / X
4%
Pinterest
3%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (23%), Facebook Pixel (14%).

Google Analytics
29%
Google Tag Manager
23%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $44 avg 1 ads
Health fitness supplements
513 products $358 avg 2 ads
Electronics smartglasses outlet
56 products $9957 avg 2 ads
Vehicles & Parts motorcycle dealer ebikes
19 products $212 avg 1 ads
Education & Courses workshops courses
98 products $206 avg 3 ads
Beauty & Cosmetics wellness spa massage beauty
404 products $6 avg 1 ads
Animals & Pet Supplies dog treats pet snacks
42 products $52 avg 3 ads
Hardware car decals auto stickers
48 products $75 avg 1 ads
Travel travel agency bus rental
643 products $46 avg 1 ads
Animals & Pet Supplies aquarium fish
161 products $55 avg 1 ads
Apparel & Accessories scarves headbands
21 products $622 avg 1 ads
Education & Courses dental training professional development
714 products $3092 avg 7 ads
Home & Garden outdoor furniture lifestyle products

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 7,019 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 4,513 new WooCommerce stores were indexed in Belgium, reflecting a 64% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 442 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.