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WooCommerce country analytics
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Updated July 13, 2026
WooCommerce

14.6K WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 14,617 active WooCommerce stores in Belgium, with 3,768 newly added in the last 30 days (26% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 53% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

53%
Social media
0%
Meta ads
63%
Contact info
Total Stores
14,617
Active WooCommerce stores
New (30d)
3,768
Newly added in the last 30 days
Avg. Products
374
Among 13,631 stores with catalog data
Avg. Price
$402
Among 11,832 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,741 2,370 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,768 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,964 · 29%
10-49 4,081 · 30%
50-199 2,978 · 22%
200-999 1,859 · 14%
1k-4.9k 591 · 4%
5k+ 158 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
11% coverage
Home & Garden
8% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
3% coverage
Hardware
3% coverage
Electronics
2% coverage
Education & Courses
2% coverage
Health
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 374 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,276 · 36%
$25-$49 2,523 · 21%
$50-$99 1,713 · 14%
$100-$199 1,182 · 10%
$200-$499 967 · 8%
$500+ 1,171 · 10%
Store currencies
EUR 12,426 USD 713 GBP 108 CHF 7 INR 6 NOK 5 PLN 3 BDT 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $402 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (47%), Instagram (35%), LinkedIn (7%).

Facebook
47%
Instagram
35%
LinkedIn
7%
YouTube
5%
Twitter / X
3%
TikTok
3%
Pinterest
2%

Social media adoption is strong at 53%, and 0% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (17%), Facebook Pixel (7%).

Google Analytics
25%
Google Tag Manager
17%
Facebook Pixel
7%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $79 avg 10 ads
Baby & Kids Kids Clothing
1,167 products $55 avg 14 ads
Electronics
23 products $48 avg 2 ads
Software
71 products $50 avg 4 ads
Home & Garden Candles
405 products $205 avg 2 ads
21 products $649 avg 2 ads
Education & Courses Courses
2,817 products $112 avg 1 ads
Home & Garden Outdoor Furniture Home Decor
36 products $102 avg 2 ads
Hardware Business & Industrial Business Supplies
22 products $1409 avg 2 ads
Home & Garden
231 products $26 avg 1 ads
Home & Garden Home Decor Kitchenware

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 14,617 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 3,768 new WooCommerce stores were indexed in Belgium, reflecting a 26% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 374 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.