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Updated Apr 27, 2026
WooCommerce

4,068 WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 4,068 active WooCommerce stores in Belgium, with 1,613 newly added in the last 30 days (40% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
70%
Contact info
Total Stores
4,068
Active WooCommerce stores
New (30d)
1,613
Newly added in the last 30 days
Avg. Products
427
Among 3,968 stores with catalog data
Avg. Price
$512
Among 3,580 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,611 805 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,613 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 957 · 24%
10-49 1,137 · 29%
50-199 897 · 23%
200-999 688 · 17%
1k-4.9k 233 · 6%
5k+ 56 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
14% coverage
Home & Garden
13% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
6% coverage
Beauty & Cosmetics
5% coverage
Education & Courses
4% coverage
Electronics
3% coverage
Hardware
3% coverage
Health
3% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 427 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,184 · 33%
$25-$49 768 · 21%
$50-$99 520 · 15%
$100-$199 356 · 10%
$200-$499 328 · 9%
$500+ 424 · 12%
Store currencies
EUR 3,699 USD 157 GBP 27 AUD 1 KZT 1 MAD 1 MKD 1 PHP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $512 because some stores price much higher, pulling it up. That's above the WooCommerce average of $420.

Social media platforms

Facebook (63%), Instagram (53%), LinkedIn (10%).

Facebook
63%
Instagram
53%
LinkedIn
10%
YouTube
9%
TikTok
6%
Twitter / X
4%
Pinterest
3%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (28%), Facebook Pixel (19%).

Google Analytics
32%
Google Tag Manager
28%
Facebook Pixel
19%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

174 products $617 avg 12 ads
Furniture meubelwinkel trendy meubelen
11 products $162 avg 1 ads
Toys & Games inflatable toys party entertainment
1,984 products $1386 avg 12 ads
Furniture garden tables outdoor tables
1,119 products $720 avg 3 ads
Home & Garden fireplaces heating systems
925 products $61 avg 1 ads
Food & Beverages Hardware Celebrations & Gifts kamado bbq bbq accessories
60 products $249 avg 1 ads
Education & Courses kinésiologie formation
14 products $28 avg 1 ads
Home & Garden textile products
33 products $6 avg 4 ads
Celebrations & Gifts easter holiday decor
564 products $328 avg 1 ads
Apparel & Accessories eyewear brillen
23 products $34 avg 1 ads
Apparel & Accessories Adult lingerie store women's underwear
100 products $649 avg 6 ads
Vehicles & Parts auto leasing private lease
2,098 products $161 avg 2 ads
Apparel & Accessories sneakers apparel

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 4,068 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 1,613 new WooCommerce stores were indexed in Belgium, reflecting a 40% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 427 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.