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WooCommerce country analytics
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Updated June 22, 2026
WooCommerce

12.3K WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 12,280 active WooCommerce stores in Belgium, with 3,980 newly added in the last 30 days (32% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 58% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

58%
Social media
1%
Meta ads
67%
Contact info
Total Stores
12,280
Active WooCommerce stores
New (30d)
3,980
Newly added in the last 30 days
Avg. Products
394
Among 11,956 stores with catalog data
Avg. Price
$415
Among 10,402 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,654 2,327 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,980 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,449 · 29%
10-49 3,550 · 30%
50-199 2,626 · 22%
200-999 1,654 · 14%
1k-4.9k 524 · 4%
5k+ 153 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
12% coverage
Home & Garden
9% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
4% coverage
Beauty & Cosmetics
4% coverage
Hardware
3% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Health
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 394 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,696 · 36%
$25-$49 2,182 · 21%
$50-$99 1,551 · 15%
$100-$199 1,046 · 10%
$200-$499 897 · 9%
$500+ 1,030 · 10%
Store currencies
EUR 10,858 USD 610 GBP 94 CHF 4 INR 4 BDT 2 MAD 2 AED 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $415 because some stores price much higher, pulling it up.

Social media platforms

Facebook (52%), Instagram (40%), LinkedIn (8%).

Facebook
52%
Instagram
40%
LinkedIn
8%
YouTube
6%
TikTok
4%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 58%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (19%), Facebook Pixel (9%).

Google Analytics
26%
Google Tag Manager
19%
Facebook Pixel
9%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

310 products $45 avg 1 ads
Home & Garden Home Decor
3,523 products $97 avg 1 ads
Apparel & Accessories Wedding Dresses Bags
727 products $3124 avg 4 ads
Home & Garden Outdoor Furniture
184 products $15 avg 1 ads
Food & Beverages Tea Fashion Accessories
8 products $41 avg 2 ads
Celebrations & Gifts Food & Beverages
1,723 products $64 avg 1 ads
Apparel & Accessories Clothing Women's Fashion
334 products $22 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories
21 products $21 avg 1 ads
Sporting Goods Supplements Fitness Equipment
768 products $296 avg 1 ads
Apparel & Accessories
109 products $16 avg 9 ads
Animals & Pet Supplies Pet Food
266 products $2565 avg 11 ads
Home & Garden Outdoor Furniture Garden Supplies

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 12,280 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 3,980 new WooCommerce stores were indexed in Belgium, reflecting a 32% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 394 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.