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Updated June 1, 2026
WooCommerce

10.1K WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 10,058 active WooCommerce stores in Belgium, with 4,551 newly added in the last 30 days (45% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 60% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

60%
Social media
1%
Meta ads
68%
Contact info
Total Stores
10,058
Active WooCommerce stores
New (30d)
4,551
Newly added in the last 30 days
Avg. Products
425
Among 9,787 stores with catalog data
Avg. Price
$426
Among 8,569 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,874 2,437 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,551 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,671 · 27%
10-49 2,871 · 29%
50-199 2,215 · 23%
200-999 1,432 · 15%
1k-4.9k 458 · 5%
5k+ 140 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
13% coverage
Home & Garden
10% coverage
Apparel & Accessories
6% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
4% coverage
Beauty & Cosmetics
4% coverage
Hardware
3% coverage
Electronics
3% coverage
Education & Courses
3% coverage
Health
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 425 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,552. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,002 · 35%
$25-$49 1,822 · 21%
$50-$99 1,268 · 15%
$100-$199 862 · 10%
$200-$499 747 · 9%
$500+ 868 · 10%
Store currencies
EUR 8,956 USD 444 GBP 84 CHF 4 BDT 3 INR 3 MAD 2 AED 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $426 because some stores price much higher, pulling it up.

Social media platforms

Facebook (54%), Instagram (43%), LinkedIn (9%).

Facebook
54%
Instagram
43%
LinkedIn
9%
YouTube
7%
TikTok
4%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 60%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (21%), Facebook Pixel (12%).

Google Analytics
28%
Google Tag Manager
21%
Facebook Pixel
12%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,593 products $22 avg 4 ads
Home & Garden budget-friendly flooring vinyl tiles
19 products $212 avg 1 ads
Education & Courses workshops courses
583 products $16 avg 2 ads
Food & Beverages coffee shop beverages
160 products $9 avg 14 ads
Home & Garden Beauty & Cosmetics home decor cosmetics
211 products $28 avg 1 ads
Home & Garden decoration interior design
629 products $46 avg 86 ads
Health natural organic
1,062 products $590 avg 1 ads
Furniture home decor office furniture
19 products $271 avg 1 ads
Health Education & Courses relationship improvement personal growth
1,627 products $246 avg 23 ads
Furniture home furniture living room furniture
1,035 products $1227 avg 2 ads
Hardware robot lawn mower garden machines
14 products $49 avg 2 ads
Health drink-bottles weight-loss
434 products $11 avg 3 ads
Food & Beverages discount-store beverages

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 10,058 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 4,551 new WooCommerce stores were indexed in Belgium, reflecting a 45% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 425 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.