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Updated May 18, 2026
Shopify

9,954 Shopify Stores in Belgium: Stats & Trends (2026)

We track 9,954 active Shopify stores in Belgium, with 4,429 newly added in the last 30 days (44% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
58%
Contact info
Total Stores
9,954
Active Shopify stores
New (30d)
4,429
Newly added in the last 30 days
Avg. Products
467
Among 9,471 stores with catalog data
Avg. Price
$214
Among 9,380 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,657 1,328 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,429 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,432 · 26%
10-49 2,533 · 27%
50-199 2,247 · 24%
200-999 1,521 · 16%
1k-4.9k 564 · 6%
5k+ 174 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
8% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
4% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 467 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,004 · 21%
$25-$49 3,126 · 33%
$50-$99 2,051 · 22%
$100-$199 962 · 10%
$200-$499 640 · 7%
$500+ 597 · 6%
Store currencies
EUR 9,810 USD 52 GBP 24 SEK 14 DKK 8 CHF 4 RON 4 AUD 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $214 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (57%), Facebook (44%), TikTok (18%).

Instagram
57%
Facebook
44%
TikTok
18%
YouTube
9%
Pinterest
6%
LinkedIn
4%
Twitter / X
3%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (11%), Google Ads (2%).

Google Analytics
30%
Google Tag Manager
11%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 24% Horizon 8% Craft 3% Sense 3% Debut 3% Prestige 2% Impulse 2% Refresh 2%

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Geographic breakdown

Province and city-level distribution within Belgium

Top provinces / states
Province Stores Share
England 210 2%
Wyoming 43 0%
New Mexico 41 0%
Hong Kong Island 39 0%
Kowloon 26 0%
Hunan 21 0%
Dublin 18 0%
Dubai 12 0%
Barcelona 11 0%
Top cities
City Stores Share
Antwerpen 592 6%
Bruxelles 271 3%
Gent 251 3%
London 173 2%
Brugge 99 1%
Liège 99 1%
Mechelen 91 1%
Hasselt 79 1%
Ixelles 70 1%
Top shipping destinations
Belgium · 9,563 Netherlands · 7,669 France · 6,975 Germany · 6,077 Spain · 5,293 Italy · 5,182 Portugal · 4,868 Austria · 4,866 Denmark · 4,661 Sweden · 4,598

Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $27 avg 20 ads
Food & Beverages gourmet food gourmet shop Klaviyo: Email Marketing & SMS
520 products $3100 avg 16 ads
Jewelry & Watches jewelry store wedding rings Pop Convert ‑ Pop Ups, Banners
19 products $22 avg 1 ads
29 products $33 avg 15 ads
Celebrations & Gifts gift card non-alcoholic spirits UpPromote Affiliate Marketing Avada AI SEO Suite Optimizer
21 products $55 avg 1 ads
Animals & Pet Supplies pet bowls dog bowls UpPromote Affiliate Marketing
20 products $89 avg 1 ads
Apparel & Accessories fashion accessories designer boutique
318 products $16 avg 1 ads
Apparel & Accessories dameskleding fashion Conversion Bear Trust Badges
11 products $208 avg 15 ads
Home & Garden infrared heating cushions home décor Klaviyo: Email Marketing & SMS Trustpilot Reviews
527 products $57 avg 21 ads
Baby & Kids babyaccessories handmade
122 products $195 avg 1 ads
Apparel & Accessories fashion women's clothing
13 products $60 avg 1 ads
Beauty & Cosmetics beauty skincare
AZIN Belgium
115 products $83 avg 115 ads
Home & Garden flower arrangements vase decor Notify Me! Restock & PreOrder Pandectes GDPR Compliance

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FAQ

How many Shopify stores are in Belgium?

Our database tracks 9,954 active Shopify stores in Belgium.

How fast is the Belgium Shopify market growing?

In the past 30 days, 4,429 new Shopify stores were indexed in Belgium, reflecting a 44% monthly growth rate.

What is the average catalog size for Belgium Shopify stores?

Among Shopify stores in Belgium with catalog data, the average is about 467 products. The most common catalog size range is 10-49.

What are the most popular apps among Belgium Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.