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WooCommerce country analytics
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Updated June 8, 2026
WooCommerce

12.9K WooCommerce Stores in Switzerland: Stats & Trends (2026)

We track 12,941 active WooCommerce stores in Switzerland, with 6,238 newly added in the last 30 days (48% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 51% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

51%
Social media
0%
Meta ads
61%
Contact info
Total Stores
12,941
Active WooCommerce stores
New (30d)
6,238
Newly added in the last 30 days
Avg. Products
338
Among 12,569 stores with catalog data
Avg. Price
$521
Among 11,262 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,495 3,247 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,238 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,743 · 30%
10-49 4,234 · 34%
50-199 2,538 · 20%
200-999 1,431 · 11%
1k-4.9k 497 · 4%
5k+ 126 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
11% coverage
Home & Garden
7% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Hardware
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 338 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,809 · 25%
$25-$49 2,644 · 23%
$50-$99 1,876 · 17%
$100-$199 1,439 · 13%
$200-$499 1,090 · 10%
$500+ 1,404 · 12%
Store currencies
CHF 11,066 USD 768 EUR 298 GBP 96 CAD 5 ZAR 4 PLN 3 TRY 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $521 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (40%), Instagram (39%), LinkedIn (9%).

Facebook
40%
Instagram
39%
LinkedIn
9%
YouTube
9%
Twitter / X
4%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 51%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (16%), Facebook Pixel (8%).

Google Analytics
25%
Google Tag Manager
16%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

40 products $35 avg 3 ads
Animals & Pet Supplies dog food pet treats
399 products $55 avg 4 ads
Food & Beverages premium-tea matcha
41 products $327 avg 1 ads
Travel e-bikes swiss
2,547 products $15 avg 3 ads
Food & Beverages healthy snacks vegan snacks
139 products $512 avg 2 ads
400 products $22 avg 1 ads
Animals & Pet Supplies tierbedarf hundefutter
38 products $1239 avg 2 ads
Education & Courses video production training film school
1,304 products $39 avg 1 ads
Animals & Pet Supplies pet store dog supplies
441 products $37 avg 2 ads
Arts & Entertainment swiss posters concept store
56 products $290 avg
Sporting Goods ski equipment ski apparel
122 products $39 avg
Food & Beverages wine store wine shop
437 products $5 avg
Smoking & Vaping cigarettes tobacco products

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FAQ

How many WooCommerce stores are in Switzerland?

Our database tracks 12,941 active WooCommerce stores in Switzerland.

How fast is the Switzerland WooCommerce market growing?

In the past 30 days, 6,238 new WooCommerce stores were indexed in Switzerland, reflecting a 48% monthly growth rate.

What is the average catalog size for Switzerland WooCommerce stores?

Among WooCommerce stores in Switzerland with catalog data, the average is about 338 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.