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WooCommerce country analytics
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Updated July 13, 2026
WooCommerce

19.0K WooCommerce Stores in Switzerland: Stats & Trends (2026)

We track 18,986 active WooCommerce stores in Switzerland, with 4,852 newly added in the last 30 days (26% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 44% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

44%
Social media
0%
Meta ads
56%
Contact info
Total Stores
18,986
Active WooCommerce stores
New (30d)
4,852
Newly added in the last 30 days
Avg. Products
336
Among 17,755 stores with catalog data
Avg. Price
$496
Among 15,801 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,369 3,184 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

4,852 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,586 · 31%
10-49 6,038 · 34%
50-199 3,453 · 19%
200-999 1,878 · 11%
1k-4.9k 618 · 3%
5k+ 182 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
10% coverage
Home & Garden
6% coverage
Apparel & Accessories
5% coverage
Arts & Entertainment
4% coverage
Beauty & Cosmetics
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage
Electronics
2% coverage
Education & Courses
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 336 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,289 · 27%
$25-$49 3,613 · 23%
$50-$99 2,552 · 16%
$100-$199 1,876 · 12%
$200-$499 1,560 · 10%
$500+ 1,911 · 12%
Store currencies
CHF 15,613 USD 1,164 EUR 414 GBP 150 CAD 6 INR 4 ZAR 4 CHW 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $496 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (34%), Instagram (33%), YouTube (7%).

Facebook
34%
Instagram
33%
YouTube
7%
LinkedIn
7%
Twitter / X
4%
TikTok
3%
Pinterest
1%

About 44% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (13%), Google Ads (6%).

Google Analytics
22%
Google Tag Manager
13%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

222 products $176 avg 1 ads
Food & Beverages Wine & Spirits
140 products $38 avg 10 ads
Baby & Kids Apparel & Accessories Office Supplies Kids Clothing
351 products $65 avg 2 ads
Jewelry & Watches Jewelry Watches
1,895 products $4111 avg 1 ads
Jewelry & Watches Watches Jewelry
6 products $356 avg 1 ads
Health
748 products $53 avg 1 ads
Food & Beverages Baby & Kids Beauty & Cosmetics Eco-Friendly Products Specialty Foods
186 products $71 avg 1 ads
Books & Literature Gifts
332 products $164 avg 4 ads
Home & Garden
Fitkey.ch Switzerland
9 products $111 avg 1 ads

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FAQ

How many WooCommerce stores are in Switzerland?

Our database tracks 18,986 active WooCommerce stores in Switzerland.

How fast is the Switzerland WooCommerce market growing?

In the past 30 days, 4,852 new WooCommerce stores were indexed in Switzerland, reflecting a 26% monthly growth rate.

What is the average catalog size for Switzerland WooCommerce stores?

Among WooCommerce stores in Switzerland with catalog data, the average is about 336 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.