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Updated Apr 27, 2026
WooCommerce

4,707 WooCommerce Stores in Switzerland: Stats & Trends (2026)

We track 4,707 active WooCommerce stores in Switzerland, with 2,090 newly added in the last 30 days (44% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 61% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
64%
Contact info
Total Stores
4,707
Active WooCommerce stores
New (30d)
2,090
Newly added in the last 30 days
Avg. Products
448
Among 4,566 stores with catalog data
Avg. Price
$505
Among 4,163 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,065 1,032 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,090 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,201 · 26%
10-49 1,473 · 32%
50-199 1,017 · 22%
200-999 593 · 13%
1k-4.9k 219 · 5%
5k+ 63 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
14% coverage
Home & Garden
10% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
7% coverage
Beauty & Cosmetics
6% coverage
Health
5% coverage
Education & Courses
4% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Books & Literature
3% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 448 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 942 · 23%
$25-$49 1,004 · 24%
$50-$99 726 · 17%
$100-$199 532 · 13%
$200-$499 382 · 9%
$500+ 577 · 14%
Store currencies
CHF 4,094 USD 248 EUR 109 GBP 20 CAD 4 AED 1 ARS 1 AUD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $505 because some stores price much higher, pulling it up. That's above the WooCommerce average of $419.

Social media platforms

Facebook (50%), Instagram (50%), YouTube (12%).

Facebook
50%
Instagram
50%
YouTube
12%
LinkedIn
11%
TikTok
6%
Twitter / X
5%
Pinterest
1%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (23%), Facebook Pixel (14%).

Google Analytics
29%
Google Tag Manager
23%
Facebook Pixel
14%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

371 products $164 avg 1 ads
Jewelry & Watches watches luxury watches
36 products $890 avg 2 ads
Health fitness membership health subscription
269 products $148 avg 3 ads
Food & Beverages champagne sparkling wine
23 products $182 avg 1 ads
Animals & Pet Supplies pet bedding horse supplies
18 products $171 avg 2 ads
Food & Beverages food store coffee products
45 products $199 avg 49 ads
Beauty & Cosmetics esthetic-medicine skin-care
16 products $33 avg 1 ads
Baby & Kids kids clothing baby clothes
330 products $41 avg 1 ads
Celebrations & Gifts event tickets concert tickets
369 products $42 avg 2 ads
157 products $426 avg 5 ads
Celebrations & Gifts customized minibar gift idea
80 products $3064 avg 6 ads
Home & Garden orthopedic mattresses sleep products
Naturesfinest Switzerland
606 products $66 avg 11 ads
Health natural supplements organic health products

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FAQ

How many WooCommerce stores are in Switzerland?

Our database tracks 4,707 active WooCommerce stores in Switzerland.

How fast is the Switzerland WooCommerce market growing?

In the past 30 days, 2,090 new WooCommerce stores were indexed in Switzerland, reflecting a 44% monthly growth rate.

What is the average catalog size for Switzerland WooCommerce stores?

Among WooCommerce stores in Switzerland with catalog data, the average is about 448 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.