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Updated June 22, 2026
Shopify

13.4K Shopify Stores in Switzerland: Stats & Trends (2026)

We track 13,432 active Shopify stores in Switzerland, with 2,985 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 59% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

59%
Social media
3%
Meta ads
54%
Contact info
Total Stores
13,432
Active Shopify stores
New (30d)
2,985
Newly added in the last 30 days
Avg. Products
392
Among 12,842 stores with catalog data
Avg. Price
$344
Among 12,683 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,299 1,649 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,985 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,043 · 31%
10-49 3,765 · 29%
50-199 2,579 · 20%
200-999 1,652 · 13%
1k-4.9k 620 · 5%
5k+ 183 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
9% coverage
Food & Beverages
8% coverage
Beauty & Cosmetics
7% coverage
Jewelry & Watches
4% coverage
Health
4% coverage
Arts & Entertainment
3% coverage
Electronics
3% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 392 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,000 · 16%
$25-$49 3,540 · 28%
$50-$99 3,345 · 26%
$100-$199 1,689 · 13%
$200-$499 994 · 8%
$500+ 1,115 · 9%
Store currencies
CHF 12,591 EUR 680 USD 80 GBP 25 SEK 6 AUD 5 DKK 4 ARS 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $344 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (32%), TikTok (17%).

Instagram
56%
Facebook
32%
TikTok
17%
YouTube
11%
LinkedIn
6%
Twitter / X
2%
Pinterest
2%

Social media adoption is strong at 59%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Craft.

Dawn 22% Horizon 11% Craft 3% Impulse 3% Prestige 3% Impact 2% Sense 2% Refresh 2%

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Geographic breakdown

Province and city-level distribution within Switzerland

Top provinces / states
Province Stores Share
England 82 1%
Hong Kong Island 28 0%
Wyoming 24 0%
Kowloon 17 0%
New Mexico 12 0%
Florida 10 0%
Delaware 9 0%
Milano 7 0%
California 6 0%
Top cities
City Stores Share
Zürich 944 7%
Genève 311 2%
Lausanne 252 2%
Basel 227 2%
Bern 188 1%
Luzern 160 1%
Winterthur 152 1%
Zug 126 1%
St. Gallen 119 1%
Top shipping destinations
Switzerland · 13,100 Germany · 7,004 Austria · 6,662 France · 6,476 Italy · 6,106 Belgium · 6,035 Netherlands · 5,892 Spain · 5,864 Portugal · 5,701 Denmark · 5,680

Representative stores

A varied sample - weighted by data completeness, refreshed daily

137 products $2567 avg 1 ads
Furniture Living Room Furniture Home Decor Gorgias: AI, Helpdesk & Chat Intelligems: A/B Testing
LA ELA Switzerland
52 products $110 avg 2 ads
Home & Garden XO Insert Code Instafeed ‑ Instagram Feed
Chindliwelt Switzerland
1,489 products $26 avg 9 ads
Baby & Kids Kids Clothing Baby Products Judge.me Product Reviews App
1,663 products $177 avg 2 ads
Apparel & Accessories Sportswear Affiliatly Affiliate Marketing Judge.me Product Reviews App
1,802 products $38 avg 3 ads
Baby & Kids Toys & Games Toys Baby Clothing Bundle Bear ‑ Volume Discounts Hextom: Free Shipping Bar
617 products $202 avg 2 ads
Vehicles & Parts Home & Garden Frequently Bought Together CBB Judge.me Product Reviews App
213 products $59 avg 8 ads
Apparel & Accessories Women's Fashion Clothing TA Banner Slider, Sales Pop up Klaviyo: Email Marketing & SMS
64 products $65 avg 1 ads
Home & Garden Wellness Home Decor Judge.me Product Reviews App TrustedSite ‑ Trust Badges
164 products $308 avg 2 ads
Health Supplements Consentmo GDPR Compliance Judge.me Product Reviews App
94 products $129 avg 1 ads
Baby & Kids Apparel & Accessories Baby Products Toys UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
803 products $12 avg 2 ads
Food & Beverages Food & Beverages Kaching Bundles App & Upsells Hextom: Free Shipping Bar
108 products $471 avg 8 ads
UpPromote Affiliate Marketing Bundler ‑ Product Bundles App

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FAQ

How many Shopify stores are in Switzerland?

Our database tracks 13,432 active Shopify stores in Switzerland.

How fast is the Switzerland Shopify market growing?

In the past 30 days, 2,985 new Shopify stores were indexed in Switzerland, reflecting a 22% monthly growth rate.

What is the average catalog size for Switzerland Shopify stores?

Among Shopify stores in Switzerland with catalog data, the average is about 392 products. The most common catalog size range is 1-9.

What are the most popular apps among Switzerland Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.