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Updated May 18, 2026
Shopify

11.0K Shopify Stores in Switzerland: Stats & Trends (2026)

We track 11,012 active Shopify stores in Switzerland, with 4,906 newly added in the last 30 days (45% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 61% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
54%
Contact info
Total Stores
11,012
Active Shopify stores
New (30d)
4,906
Newly added in the last 30 days
Avg. Products
409
Among 10,551 stores with catalog data
Avg. Price
$339
Among 10,441 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,972 1,486 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,906 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,103 · 29%
10-49 3,129 · 30%
50-199 2,160 · 20%
200-999 1,454 · 14%
1k-4.9k 540 · 5%
5k+ 165 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
17% coverage
Home & Garden
10% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
9% coverage
Jewelry & Watches
5% coverage
Health
4% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 409 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,546 · 15%
$25-$49 2,864 · 27%
$50-$99 2,886 · 28%
$100-$199 1,422 · 14%
$200-$499 863 · 8%
$500+ 860 · 8%
Store currencies
CHF 10,388 EUR 474 USD 81 GBP 15 AUD 4 SEK 4 ARS 3 NOK 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $339. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (58%), Facebook (35%), TikTok (18%).

Instagram
58%
Facebook
35%
TikTok
18%
YouTube
12%
LinkedIn
6%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 22% Horizon 9% Impulse 3% Prestige 3% Craft 3% Impact 2% Sense 2% Debut 2%

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Geographic breakdown

Province and city-level distribution within Switzerland

Top provinces / states
Province Stores Share
England 62 1%
Hong Kong Island 25 0%
Wyoming 16 0%
Kowloon 15 0%
New Mexico 10 0%
Dubai 8 0%
Delaware 7 0%
Florida 6 0%
California 5 0%
Top cities
City Stores Share
Zürich 813 7%
Genève 263 2%
Lausanne 204 2%
Basel 202 2%
Bern 157 1%
Luzern 137 1%
Winterthur 114 1%
Zug 103 1%
St. Gallen 97 1%
Top shipping destinations
Switzerland · 10,706 Germany · 5,607 Austria · 5,293 France · 5,126 Italy · 4,794 Belgium · 4,722 Netherlands · 4,606 Spain · 4,557 Portugal · 4,431 Denmark · 4,404

Representative stores

A varied sample - weighted by data completeness, refreshed daily

312 products $126 avg 4 ads
Apparel & Accessories kids outdoor clothes childrens waterproof jacket Kaching Bundles App & Upsells Elevar Conversion Tracking
114 products $11499 avg 4 ads
Home & Garden outdoor furniture garden T Lab ‑ AI Language Translate Loox ‑ Product Reviews App
107 products $465 avg 27 ads
Apparel & Accessories women's leather handbags business leather bags GeoIP Country Redirect Gorgias: AI, Helpdesk & Chat
72 products $82 avg 1 ads
Beauty & Cosmetics electric toothbrush oral care Awin ‑ Affiliate Marketing Complianz Consent
1,876 products $17 avg 3 ads
Beauty & Cosmetics Arts & Entertainment temporary tattoos body art Pandectes GDPR Compliance Gorgias: AI, Helpdesk & Chat
2,151 products $57 avg 2 ads
Antiques & Collectibles vintage antiques Meta & Facebook Pixels by Nabu Omnisend Email Marketing & SMS
92 products $18 avg 3 ads
Beauty & Cosmetics haarpflege körperpflege EComposer Landing Page Builder Fly Bundles Quantity Breaks
AMiGAS Sandals Switzerland
10 products $182 avg 3 ads
Apparel & Accessories leather sandals womens sandals
17 products $32 avg 1 ads
Home & Garden cleaning supplies household cleaner
Arosa Versand Switzerland
1,996 products $98 avg 6 ads
Apparel & Accessories fashion clothing store Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
45 products $41 avg 1 ads
Beauty & Cosmetics electric-toothbrush mouth-wash Seal Subscriptions App
13 products $40 avg 2 ads
Beauty & Cosmetics afro hair products hair serum Kaching Bundles App & Upsells C‑EDD: Estimated Delivery Date

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FAQ

How many Shopify stores are in Switzerland?

Our database tracks 11,012 active Shopify stores in Switzerland.

How fast is the Switzerland Shopify market growing?

In the past 30 days, 4,906 new Shopify stores were indexed in Switzerland, reflecting a 45% monthly growth rate.

What is the average catalog size for Switzerland Shopify stores?

Among Shopify stores in Switzerland with catalog data, the average is about 409 products. The most common catalog size range is 10-49.

What are the most popular apps among Switzerland Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.