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Topic
Updated July 13, 2026
WooCommerce

13.7K WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

13,695 active WooCommerce stores fall into the Wine & Spirits segment, with 1,836 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 53% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

53%
Social media
1%
Meta ads
56%
Contact info
Total Stores
13,695
Active WooCommerce stores
New (30d)
1,836
Newly added in the last 30 days
Avg. Products
2,880
Among 13,645 stores with catalog data
Avg. Price
$70
Among 12,637 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,053 1,526 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,836 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,339 · 10%
10-49 4,895 · 36%
50-199 3,371 · 25%
200-999 2,240 · 16%
1k-4.9k 850 · 6%
5k+ 950 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
97% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Home & Garden 48 Arts & Entertainment 42 Smoking & Vaping 29 Books & Literature 25 Beauty & Cosmetics 18 Education & Courses 11 Electronics 10 General Merchandise 10

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,880 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are Italy, Germany, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,460 · 51%
$25-$49 3,587 · 28%
$50-$99 1,529 · 12%
$100-$199 647 · 5%
$200-$499 267 · 2%
$500+ 147 · 1%
Store currencies
EUR 6,560 USD 2,197 GBP 667 CHF 422 AUD 399 BRL 281 ZAR 227 DKK 221

Among stores with pricing data, the most common price range is Under $25. The average is higher at $70 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (47%), Instagram (41%), Twitter / X (7%).

Facebook
47%
Instagram
41%
Twitter / X
7%
YouTube
6%
LinkedIn
5%
TikTok
2%
Pinterest
0%

Social media adoption is strong at 53%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (16%), Facebook Pixel (9%).

Google Analytics
28%
Google Tag Manager
16%
Facebook Pixel
9%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

222 products $176 avg 1 ads
Food & Beverages Wine & Spirits
558 products $39 avg 1 ads
Food & Beverages Celebrations & Gifts Wine & Spirits Specialty Foods
46 products $26 avg 1 ads
Food & Beverages Wine & Spirits
430 products $13 avg 2 ads
Food & Beverages Wine & Spirits
1,334 products $79 avg 1 ads
Food & Beverages Wine & Spirits
543 products $30 avg 12 ads
Food & Beverages Wine & Spirits Specialty Foods
155 products $6 avg 1 ads
Food & Beverages Wine & Spirits
34 products $15 avg 5 ads
Food & Beverages Wine & Spirits
16 products $23 avg 8 ads
Food & Beverages Wine & Spirits
20 products $15 avg 1 ads
Food & Beverages Wine & Spirits
154 products $9 avg 20 ads
Food & Beverages Wine & Spirits Food & Beverages
41 products $32 avg
Food & Beverages Wine & Spirits Food & Beverages

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 13,695 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 1,836 new stores were indexed in the Wine & Spirits segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.