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Topic
Updated June 22, 2026
WooCommerce

13.6K WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

13,616 active WooCommerce stores fall into the Wine & Spirits segment, with 2,612 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Apparel & Accessories. 58% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

58%
Social media
1%
Meta ads
61%
Contact info
Total Stores
13,616
Active WooCommerce stores
New (30d)
2,612
Newly added in the last 30 days
Avg. Products
2,780
Among 13,603 stores with catalog data
Avg. Price
$73
Among 12,618 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,296 1,648 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,612 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,471 · 11%
10-49 4,862 · 36%
50-199 3,289 · 24%
200-999 2,183 · 16%
1k-4.9k 877 · 6%
5k+ 921 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
97% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Home & Garden 52 Arts & Entertainment 45 Smoking & Vaping 34 Books & Literature 27 Beauty & Cosmetics 21 Electronics 14 Education & Courses 13 General Merchandise 13

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,780 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are Italy, Germany, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,268 · 50%
$25-$49 3,671 · 29%
$50-$99 1,579 · 13%
$100-$199 678 · 5%
$200-$499 265 · 2%
$500+ 157 · 1%
Store currencies
EUR 6,474 USD 2,227 GBP 700 AUD 403 CHF 399 BRL 274 ZAR 235 CAD 210

Among stores with pricing data, the most common price range is Under $25. The average is higher at $73 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (51%), Instagram (46%), Twitter / X (8%).

Facebook
51%
Instagram
46%
Twitter / X
8%
YouTube
7%
LinkedIn
6%
TikTok
3%
Pinterest
1%

Social media adoption is strong at 58%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (17%), Facebook Pixel (11%).

Google Analytics
30%
Google Tag Manager
17%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,309 products $47 avg 1 ads
Food & Beverages Wine & Spirits
18 products $26 avg 1 ads
Food & Beverages Food & Beverages Wine & Spirits
309 products $12 avg 1 ads
Food & Beverages Wine & Spirits
18 products $13 avg 2 ads
Food & Beverages Wine & Spirits Specialty Foods
298 products $22 avg 6 ads
Food & Beverages Wine & Spirits
20 products $35 avg 1 ads
Food & Beverages Wine & Spirits
851 products $117 avg 3 ads
Food & Beverages Wine & Spirits
42 products $20 avg 1 ads
Food & Beverages Celebrations & Gifts Wine & Spirits
926 products $17 avg 2 ads
Food & Beverages Wine & Spirits
51 products $7 avg 3 ads
Food & Beverages Wine & Spirits
18 products $22 avg 1 ads
Food & Beverages Apparel & Accessories Wine & Spirits

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 13,616 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 2,612 new stores were indexed in the Wine & Spirits segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $73, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.