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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

20.2K WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

20,220 active WooCommerce stores fall into the Wine & Spirits segment, with 3,304 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 50% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

50%
Social media
0%
Meta ads
55%
Contact info
Total Stores
20,220
Active WooCommerce stores
New (30d)
3,304
Newly added in the last 30 days
Avg. Products
3,278
Among 20,161 stores with catalog data
Avg. Price
$91
Among 18,592 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,158 2,579 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,304 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,469 · 7%
10-49 6,733 · 33%
50-199 5,556 · 28%
200-999 3,567 · 18%
1k-4.9k 1,251 · 6%
5k+ 1,585 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Smoking & Vaping 87 Beauty & Cosmetics 65 Health 44 Arts & Entertainment 40 Books & Literature 40 Electronics 39 Sporting Goods 25 Education & Courses 23

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,278 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,613. The strongest country concentrations are Italy, Germany, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,626 · 52%
$25-$49 4,925 · 26%
$50-$99 2,287 · 12%
$100-$199 1,027 · 6%
$200-$499 440 · 2%
$500+ 287 · 2%
Store currencies
EUR 10,065 USD 3,191 GBP 937 CHF 615 AUD 498 BRL 344 ZAR 317 DKK 308

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (44%), Instagram (38%), Twitter / X (6%).

Facebook
44%
Instagram
38%
Twitter / X
6%
YouTube
5%
LinkedIn
5%
TikTok
2%
Pinterest
1%

Social media adoption is strong at 50%, and 0% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (16%), Facebook Pixel (8%).

Google Analytics
27%
Google Tag Manager
16%
Facebook Pixel
8%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

222 products $176 avg 1 ads
Food & Beverages Wine & Spirits
79 products $33 avg 3 ads
Food & Beverages Celebrations & Gifts Apparel & Accessories
558 products $39 avg 1 ads
Food & Beverages Celebrations & Gifts Wine & Spirits Specialty Foods
543 products $30 avg 12 ads
Food & Beverages Wine & Spirits Specialty Foods
1,334 products $79 avg 1 ads
Food & Beverages Wine & Spirits
3,708 products $7 avg 11 ads
Food & Beverages Food & Beverages
191 products $17 avg 1 ads
Food & Beverages
156 products $57 avg 1 ads
Food & Beverages
251 products $3 avg 9 ads
Food & Beverages
216 products $45 avg 3 ads
Food & Beverages Celebrations & Gifts Specialty Foods

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 20,220 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 3,304 new stores were indexed in the Wine & Spirits segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.