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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

17.5K WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

17,511 active WooCommerce stores fall into the Wine & Spirits segment, with 5,595 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 58% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

58%
Social media
1%
Meta ads
61%
Contact info
Total Stores
17,511
Active WooCommerce stores
New (30d)
5,595
Newly added in the last 30 days
Avg. Products
2,739
Among 17,495 stores with catalog data
Avg. Price
$90
Among 16,170 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,891 2,945 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,595 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,644 · 9%
10-49 5,886 · 34%
50-199 4,579 · 26%
200-999 3,062 · 18%
1k-4.9k 1,152 · 7%
5k+ 1,172 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 70 Smoking & Vaping 67 Health 45 Books & Literature 41 Electronics 40 Arts & Entertainment 36 Jewelry & Watches 27 Education & Courses 24

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,739 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Italy, Germany, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,973 · 49%
$25-$49 4,459 · 28%
$50-$99 2,127 · 13%
$100-$199 952 · 6%
$200-$499 379 · 2%
$500+ 280 · 2%
Store currencies
EUR 8,646 USD 2,845 GBP 862 CHF 476 AUD 460 ZAR 279 BRL 269 VND 257

Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (51%), Instagram (46%), Twitter / X (9%).

Facebook
51%
Instagram
46%
Twitter / X
9%
YouTube
7%
LinkedIn
6%
TikTok
3%
Pinterest
1%

Social media adoption is strong at 58%, and 1% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (18%), Facebook Pixel (12%).

Google Analytics
30%
Google Tag Manager
18%
Facebook Pixel
12%
Google Ads
7%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $22 avg 1 ads
Food & Beverages wine store seasonal wine
Home - Australia
42 products $20 avg 1 ads
Food & Beverages Celebrations & Gifts wine shop gourmet hampers
240 products $12 avg 2 ads
Food & Beverages wine online store buy red wine
1,394 products $11 avg 2 ads
Food & Beverages santero wine ready to drink
16 products $13 avg 3 ads
Food & Beverages wine fruit juice
22 products $18 avg 1 ads
Food & Beverages buy sparkling wine prosecco store
101 products $1009 avg 1 ads
Food & Beverages wine storage wine accessories
7 products $188 avg 2 ads
Food & Beverages wine store spirits
73 products $30 avg 2 ads
Food & Beverages Celebrations & Gifts Apparel & Accessories gin gifts whiskey gifts
159 products $13 avg 2 ads
Food & Beverages Sporting Goods golf course restaurant wine and beer
23 products $285 avg 2 ads
Food & Beverages wine shop spirits
758 products $13 avg 25 ads
Food & Beverages premium wines european delicacies

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 17,511 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 5,595 new stores were indexed in the Wine & Spirits segment, showing a 32% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.