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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

13.6K WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

13,626 active WooCommerce stores fall into the Wine & Spirits segment, with 5,965 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 60% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

60%
Social media
1%
Meta ads
62%
Contact info
Total Stores
13,626
Active WooCommerce stores
New (30d)
5,965
Newly added in the last 30 days
Avg. Products
2,145
Among 13,615 stores with catalog data
Avg. Price
$98
Among 12,585 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,523 1,761 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

5,965 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,660 · 12%
10-49 4,681 · 34%
50-199 3,361 · 25%
200-999 2,313 · 17%
1k-4.9k 877 · 6%
5k+ 723 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 61 Smoking & Vaping 54 Books & Literature 35 Electronics 35 Health 33 Arts & Entertainment 32 Education & Courses 23 Jewelry & Watches 22

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,145 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Italy, Germany, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,938 · 47%
$25-$49 3,595 · 29%
$50-$99 1,722 · 14%
$100-$199 781 · 6%
$200-$499 331 · 3%
$500+ 218 · 2%
Store currencies
EUR 6,635 USD 2,245 GBP 685 AUD 395 CHF 339 ZAR 233 CAD 206 VND 202

Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (53%), Instagram (48%), Twitter / X (9%).

Facebook
53%
Instagram
48%
Twitter / X
9%
YouTube
8%
LinkedIn
6%
TikTok
3%
Pinterest
1%

Social media adoption is strong at 60%, and 1% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (20%), Facebook Pixel (13%).

Google Analytics
32%
Google Tag Manager
20%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $15 avg 6 ads
Food & Beverages wine store spirits shop
Corks Romania
323 products $40 avg 4 ads
Food & Beverages wine bar bucharest restaurant
Home - Australia
42 products $20 avg 3 ads
Food & Beverages Celebrations & Gifts wine shop gourmet hampers
129 products $27 avg 1 ads
Food & Beverages alcoholic beverages spirits
73 products $30 avg 1 ads
Food & Beverages Celebrations & Gifts Apparel & Accessories gin gifts whiskey gifts
25 products $25 avg 1 ads
Food & Beverages organic wines wine tasting tour
52 products $104 avg 2 ads
Food & Beverages liquor store alcohol shop
8 products $30 avg 2 ads
Food & Beverages buy cava online artisanal cava
18 products $66 avg 1 ads
Food & Beverages whisky shop spirits store
63 products $20 avg 2 ads
Celebrations & Gifts Home & Garden Food & Beverages creative events candle making
125 products $23 avg 2 ads
Food & Beverages Celebrations & Gifts party drinks cocktail accessories
28 products $279 avg 1 ads
Food & Beverages sparkling wine rose liqueur

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 13,626 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 5,965 new stores were indexed in the Wine & Spirits segment, showing a 44% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.