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Updated Apr 27, 2026
WooCommerce

9,797 WooCommerce Wine & Spirits Stores: Stats & Market Data (2026)

9,797 active WooCommerce stores fall into the Wine & Spirits segment, with 2,185 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 68% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
67%
Contact info
Total Stores
9,797
Active WooCommerce stores
New (30d)
2,185
Newly added in the last 30 days
Avg. Products
1,438
Among 9,783 stores with catalog data
Avg. Price
$104
Among 9,061 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,161 1,080 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,185 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,691 · 17%
10-49 3,582 · 37%
50-199 2,094 · 21%
200-999 1,473 · 15%
1k-4.9k 586 · 6%
5k+ 357 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics 34 Smoking & Vaping 31 Arts & Entertainment 27 Electronics 24 Books & Literature 22 Education & Courses 18 Health 17 Travel 12

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,438 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,071. The strongest country concentrations are Italy, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,035 · 45%
$25-$49 2,680 · 30%
$50-$99 1,337 · 15%
$100-$199 609 · 7%
$200-$499 238 · 3%
$500+ 162 · 2%
Store currencies
EUR 4,712 USD 1,690 GBP 500 AUD 311 ZAR 196 CHF 191 CAD 166 HUF 135

Among stores with pricing data, the most common price range is Under $25. The average is higher at $104 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (61%), Instagram (56%), Twitter / X (11%).

Facebook
61%
Instagram
56%
Twitter / X
11%
YouTube
9%
LinkedIn
8%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (22%), Facebook Pixel (15%).

Google Analytics
35%
Google Tag Manager
22%
Facebook Pixel
15%
Google Ads
9%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

129 products $27 avg 2 ads
Food & Beverages alcoholic beverages spirits
309 products $19 avg 1 ads
Food & Beverages alcohol store spirits online
30 products $14 avg 1 ads
Food & Beverages Celebrations & Gifts spirits events
57 products $305 avg 1 ads
Food & Beverages wine store italian wine
65 products $32 avg 1 ads
Food & Beverages wine shop vins bio
869 products $10 avg 1 ads
Food & Beverages wine online buy wine
31 products $10 avg 1 ads
Food & Beverages craft beer ipa beer
3,678 products $5 avg 5 ads
Food & Beverages online supermarket kenya
50 products $18 avg 1 ads
Food & Beverages wine shop vino
1,277 products $96 avg 3 ads
Food & Beverages wine store spirit shop
5 products $15 avg 3 ads
Food & Beverages wine store italian wine
20 products $15 avg 3 ads
Food & Beverages wine store spirits

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FAQ

How many WooCommerce Wine & Spirits stores are there?

We currently track 9,797 active WooCommerce stores in the Wine & Spirits segment.

Are WooCommerce Wine & Spirits stores growing?

Yes. In the last 30 days, 2,185 new stores were indexed in the Wine & Spirits segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Wine & Spirits stores?

Among stores with pricing data, the average listed price is about $104, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.