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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

1,945 WooCommerce Nail Care Stores: Stats & Market Data (2026)

1,945 active WooCommerce stores fall into the Nail Care segment, with 411 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

65%
Social media
5%
Meta ads
64%
Contact info
Total Stores
1,945
Active WooCommerce stores
New (30d)
411
Newly added in the last 30 days
Avg. Products
2,343
Among 1,943 stores with catalog data
Avg. Price
$111
Among 1,811 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

409 204 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

411 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 254 · 13%
10-49 393 · 20%
50-199 350 · 18%
200-999 557 · 29%
1k-4.9k 267 · 14%
5k+ 122 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
2% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Education & Courses
1% coverage
Baby & Kids 9 Food & Beverages 9 Electronics 8 Celebrations & Gifts 7 Toys & Games 7 Hardware 6 Jewelry & Watches 6

Among stores with catalog data, the 200-999 product range is most common. The average is 2,343 products per store. That's larger than the WooCommerce average of 1,099. The strongest country concentrations are Greece, Italy, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,427 · 79%
$25-$49 211 · 12%
$50-$99 108 · 6%
$100-$199 29 · 2%
$200-$499 17 · 1%
$500+ 19 · 1%
Store currencies
EUR 620 USD 506 GBP 69 INR 55 RON 43 ILS 41 PLN 41 COP 37

Among stores with pricing data, the most common price range is Under $25. The average is higher at $111 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (56%), Facebook (55%), TikTok (17%).

Instagram
56%
Facebook
55%
TikTok
17%
YouTube
15%
Twitter / X
6%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 65%, and 5% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (22%), Facebook Pixel (20%).

Google Analytics
25%
Google Tag Manager
22%
Facebook Pixel
20%
Google Ads
11%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Barbelo Serbia
20 products $16 avg 1 ads
Beauty & Cosmetics nail polish gel nails
2,828 products $18 avg 1 ads
Beauty & Cosmetics nail polish gel nails
893 products $8 avg 1 ads
Beauty & Cosmetics nail polish nail tools
9 products $10 avg 2 ads
Beauty & Cosmetics organic beauty nail polish remover
73 products $7 avg 2 ads
Apparel & Accessories Beauty & Cosmetics fashion accessories beauty products
1,754 products $8 avg 60 ads
Beauty & Cosmetics nail care supplies nail polish
147 products $9 avg 14 ads
Beauty & Cosmetics eyelash extensions lash extensions kit
112 products $14 avg 1 ads
Beauty & Cosmetics press-on-nails magnetic-eyelashes
1,259 products $11 avg 13 ads
Beauty & Cosmetics nail care cosmetics
9 products $22 avg 3 ads
Beauty & Cosmetics Home & Garden shoe deodorizer boot dryer
64 products $11 avg 1 ads
Beauty & Cosmetics gel polish nail kits
3,633 products $8 avg 2 ads
Beauty & Cosmetics nail products gel polish

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FAQ

How many WooCommerce Nail Care stores are there?

We currently track 1,945 active WooCommerce stores in the Nail Care segment.

Are WooCommerce Nail Care stores growing?

Yes. In the last 30 days, 411 new stores were indexed in the Nail Care segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Nail Care stores?

Among stores with pricing data, the average listed price is about $111, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.