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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

2,665 WooCommerce Nail Care Stores: Stats & Market Data (2026)

2,665 active WooCommerce stores fall into the Nail Care segment, with 1,114 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 54% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

54%
Social media
3%
Meta ads
58%
Contact info
Total Stores
2,665
Active WooCommerce stores
New (30d)
1,114
Newly added in the last 30 days
Avg. Products
3,003
Among 2,664 stores with catalog data
Avg. Price
$89
Among 2,503 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

716 358 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,114 new stores were added in the past 30 days — 42% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 252 · 9%
10-49 519 · 19%
50-199 510 · 19%
200-999 742 · 28%
1k-4.9k 410 · 15%
5k+ 231 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
2% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Baby & Kids 12 Food & Beverages 12 Hardware 10 Electronics 9 Animals & Pet Supplies 6

Among stores with catalog data, the 200-999 product range is most common. The average is 3,003 products per store. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are Germany, Greece, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,960 · 78%
$25-$49 303 · 12%
$50-$99 148 · 6%
$100-$199 42 · 2%
$200-$499 27 · 1%
$500+ 23 · 1%
Store currencies
EUR 890 USD 663 GBP 102 INR 68 PLN 59 RON 52 ILS 50 COP 44

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (46%), Facebook (43%), TikTok (13%).

Instagram
46%
Facebook
43%
TikTok
13%
YouTube
12%
Twitter / X
5%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 54%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (19%), Facebook Pixel (17%).

Google Analytics
22%
Google Tag Manager
19%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

773 products $11 avg 16 ads
Beauty & Cosmetics nail polish beauty accessories
97 products $3 avg 1 ads
Beauty & Cosmetics nail art beauty cosmetics
1,172 products $40 avg 20 ads
Beauty & Cosmetics gel-polish nail-products
32 products $44 avg 1 ads
Beauty & Cosmetics makeup skincare products
611 products $4 avg 2 ads
Beauty & Cosmetics nail polish gel nails
252 products $17 avg 2 ads
Beauty & Cosmetics gel polishes nail products
31 products $3 avg 4 ads
Beauty & Cosmetics beauty skincare
1,184 products $11 avg 1 ads
Beauty & Cosmetics nail products gel polish
906 products $28 avg 7 ads
Beauty & Cosmetics nail art gel nails
45 products $15 avg 6 ads
Beauty & Cosmetics vegan top coat
2,548 products $6 avg 1 ads
Beauty & Cosmetics cosmetics beauty products

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FAQ

How many WooCommerce Nail Care stores are there?

We currently track 2,665 active WooCommerce stores in the Nail Care segment.

Are WooCommerce Nail Care stores growing?

Yes. In the last 30 days, 1,114 new stores were indexed in the Nail Care segment, showing a 42% monthly growth rate.

What is the average product price in WooCommerce Nail Care stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.