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Topic
Updated Apr 6, 2026
WooCommerce

35 WooCommerce Home scent Stores: Stats & Market Data (2026)

35 active WooCommerce stores fall into the Home scent segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 83% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

83%
Social media
6%
Meta ads
66%
Contact info
Total Stores
35
Active WooCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
100
Among 35 stores with catalog data
Avg. Price
$69
Among 35 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 20%
10-49 16 · 46%
50-199 9 · 26%
200-999 2 · 6%
1k-4.9k 1 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
74% coverage
Beauty & Cosmetics
20% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 100 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are United Arab Emirates, Nigeria, Egypt.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 54%
$25-$49 11 · 31%
$100-$199 2 · 6%
$200-$499 2 · 6%
$500+ 1 · 3%
Store currencies
EUR 8 USD 6 AED 4 CAD 2 GBP 2 INR 2 NGN 2 BDT 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (74%), Facebook (66%), TikTok (17%).

Instagram
74%
Facebook
66%
TikTok
17%
YouTube
14%
Twitter / X
9%
LinkedIn
6%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 6% run Meta ads. That's 15 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Facebook Pixel (26%), Google Analytics (20%), Google Tag Manager (17%).

Facebook Pixel
26%
Google Analytics
20%
Google Tag Manager
17%
Google Ads
9%
TikTok Pixel
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

42 products $23 avg
Beauty & Cosmetics beauty products home scent
5 products $446 avg
Home & Garden fragrance home scent
24 products $11 avg
Home & Garden luxury fragrances home scent
6 products $7 avg
Beauty & Cosmetics luxury fragrance men women perfume
48 products $7 avg
Beauty & Cosmetics fragrant sprays perfume
58 products $32 avg
Home & Garden home decor candles and fragrances
42 products $23 avg
Beauty & Cosmetics skincare products home scent
40 products $20 avg
Home & Garden handmade perfume home scent
21 products $894 avg
Home & Garden aroma diffuser essential oil
96 products $5 avg
Beauty & Cosmetics Home & Garden natural essential oils natural fragrances
25 products $13 avg
Home & Garden candles home scent
46 products $30 avg
Home & Garden home fragrance aroma diffuser

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FAQ

How many WooCommerce Home scent stores are there?

We currently track 35 active WooCommerce stores in the Home scent segment.

Are WooCommerce Home scent stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Home scent segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Home scent stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.