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WooCommerce topic analytics
Topic
Updated May 4, 2026
WooCommerce

115 WooCommerce Diffuser Stores: Stats & Market Data (2026)

115 active WooCommerce stores fall into the Diffuser segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 55% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

55%
Social media
0%
Meta ads
57%
Contact info
Total Stores
115
Active WooCommerce stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
1,326
Among 115 stores with catalog data
Avg. Price
$51
Among 111 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

32 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 10%
10-49 48 · 42%
50-199 41 · 36%
200-999 10 · 9%
1k-4.9k 1 · 1%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
86% coverage
Beauty & Cosmetics
17% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Food & Beverages
1% coverage
Hardware
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,326 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,287. The strongest country concentrations are Australia, South Africa, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 53%
$25-$49 27 · 24%
$50-$99 15 · 14%
$100-$199 7 · 6%
$200-$499 2 · 2%
$500+ 1 · 1%
Store currencies
USD 24 EUR 23 AUD 8 AED 6 ZAR 6 BRL 4 NGN 4 CHF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (48%), Facebook (40%), TikTok (9%).

Instagram
48%
Facebook
40%
TikTok
9%
YouTube
8%
LinkedIn
7%
Twitter / X
6%
Pinterest
3%

Social media adoption is strong at 55%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (24%), Google Analytics (24%), Google Tag Manager (18%).

Facebook Pixel
24%
Google Analytics
24%
Google Tag Manager
18%
Google Ads
9%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

100 products $58 avg
Home & Garden home fragrance candles
20 products $34 avg
Home & Garden bougies parfumées
22 products $27 avg
Home & Garden candles diffuser
49 products $34 avg
Home & Garden air freshener home fragrance
67 products $76 avg
Home & Garden scented candles fragrance oil
21 products $23 avg
Home & Garden diffuser umbrellas
60 products $14 avg
Home & Garden essential oil diffuser waterless diffuser
104 products $14 avg
Home & Garden aroma oil diffuser
11 products $15 avg
Home & Garden home decor humidifier
Aroma Dream – Skopje North Macedonia
45 products $16 avg
Home & Garden Beauty & Cosmetics aromatherapy home-fragrance
36 products $14 avg
Home & Garden wax-melts diffuser
40 products $26 avg
Home & Garden aromatherapy home-scent

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FAQ

How many WooCommerce Diffuser stores are there?

We currently track 115 active WooCommerce stores in the Diffuser segment.

Are WooCommerce Diffuser stores growing?

Yes. In the last 30 days, 32 new stores were indexed in the Diffuser segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Diffuser stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.