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Topic
Updated June 8, 2026
WooCommerce

1,947 WooCommerce Perfume Stores: Stats & Market Data (2026)

1,947 active WooCommerce stores fall into the Perfume segment, with 264 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
63%
Contact info
Total Stores
1,947
Active WooCommerce stores
New (30d)
264
Newly added in the last 30 days
Avg. Products
2,164
Among 1,944 stores with catalog data
Avg. Price
$71
Among 1,839 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

461 230 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

264 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 205 · 11%
10-49 572 · 29%
50-199 492 · 25%
200-999 393 · 20%
1k-4.9k 170 · 9%
5k+ 112 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
88% coverage
Apparel & Accessories
10% coverage
Home & Garden
8% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Health
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Adult 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,164 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 976 · 53%
$25-$49 389 · 21%
$50-$99 266 · 14%
$100-$199 133 · 7%
$200-$499 62 · 3%
$500+ 13 · 1%
Store currencies
EUR 390 USD 333 INR 129 PKR 112 BDT 91 AED 69 GBP 64 BRL 52

Among stores with pricing data, the most common price range is Under $25. The average is higher at $71 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (43%), Facebook (37%), TikTok (12%).

Instagram
43%
Facebook
37%
TikTok
12%
YouTube
8%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (17%), Facebook Pixel (16%), Google Tag Manager (15%).

Google Analytics
17%
Facebook Pixel
16%
Google Tag Manager
15%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

825 products $5 avg 3 ads
Beauty & Cosmetics beauty makeup
M-Scents South Africa
247 products $5 avg 2 ads
85 products $8 avg 16 ads
Electronics Apparel & Accessories Food & Beverages gadget watch
14 products $4 avg 3 ads
Beautice Bangladesh
395 products $7 avg 2 ads
Beauty & Cosmetics beauty skincare
5 products $18 avg 1 ads
Beauty & Cosmetics perfume men's fragrance
1,384 products $171 avg 1 ads
Beauty & Cosmetics perfume fragrance store
48 products $9 avg 1 ads
Beauty & Cosmetics skin care hair care
105 products $15 avg 6 ads
Apparel & Accessories Beauty & Cosmetics Toys & Games perfume toys
357 products $25 avg 3 ads
199 products $4 avg 2 ads
Beauty & Cosmetics perfume mens perfume
4,535 products $31 avg
Beauty & Cosmetics skincare perfume

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FAQ

How many WooCommerce Perfume stores are there?

We currently track 1,947 active WooCommerce stores in the Perfume segment.

Are WooCommerce Perfume stores growing?

Yes. In the last 30 days, 264 new stores were indexed in the Perfume segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Perfume stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.