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Topic
Updated June 8, 2026
WooCommerce

2,099 WooCommerce Essential oils Stores: Stats & Market Data (2026)

2,099 active WooCommerce stores fall into the Essential oils segment, with 616 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 57% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

57%
Social media
1%
Meta ads
62%
Contact info
Total Stores
2,099
Active WooCommerce stores
New (30d)
616
Newly added in the last 30 days
Avg. Products
525
Among 2,098 stores with catalog data
Avg. Price
$89
Among 1,962 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

648 324 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

616 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 156 · 7%
10-49 711 · 34%
50-199 769 · 37%
200-999 373 · 18%
1k-4.9k 61 · 3%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
56% coverage
Home & Garden
32% coverage
Health
27% coverage
Food & Beverages
8% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Adult
1% coverage
Apparel & Accessories
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 525 products per store. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are India, Brazil, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,354 · 69%
$25-$49 392 · 20%
$50-$99 134 · 7%
$100-$199 43 · 2%
$200-$499 26 · 1%
$500+ 13 · 1%
Store currencies
EUR 528 USD 493 INR 121 GBP 69 AUD 61 BRL 58 VND 58 CAD 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (43%), YouTube (11%).

Facebook
48%
Instagram
43%
YouTube
11%
Twitter / X
8%
TikTok
6%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (17%), Facebook Pixel (15%).

Google Analytics
29%
Google Tag Manager
17%
Facebook Pixel
15%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

81 products $2 avg 1 ads
Food & Beverages nilgiri products essential oils
37 products $11 avg
Beauty & Cosmetics Health natural skincare essential oils
13 products $45 avg
108 products $117 avg
Health Celebrations & Gifts cbd products wellness
603 products $19 avg
Beauty & Cosmetics essential oils aromatherapy
200 products $46 avg
Home & Garden essential oils aromatherapy products
36 products $16 avg
Health Books & Literature Education & Courses wellness meditations
107 products $3 avg
Beauty & Cosmetics aromatherapy oils essential oils
34 products $2 avg
Beauty & Cosmetics organic hair care natural skincare
80 products $10 avg
Beauty & Cosmetics herbal products essential oils
48 products $4 avg
Home & Garden Beauty & Cosmetics essential oils organic products
108 products $26 avg
Health natural health products dietary supplements

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FAQ

How many WooCommerce Essential oils stores are there?

We currently track 2,099 active WooCommerce stores in the Essential oils segment.

Are WooCommerce Essential oils stores growing?

Yes. In the last 30 days, 616 new stores were indexed in the Essential oils segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Essential oils stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.