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Topic
Updated May 18, 2026
WooCommerce

1,693 WooCommerce Essential oils Stores: Stats & Market Data (2026)

1,693 active WooCommerce stores fall into the Essential oils segment, with 624 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 59% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

59%
Social media
2%
Meta ads
62%
Contact info
Total Stores
1,693
Active WooCommerce stores
New (30d)
624
Newly added in the last 30 days
Avg. Products
334
Among 1,692 stores with catalog data
Avg. Price
$49
Among 1,581 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

391 195 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

624 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 160 · 9%
10-49 589 · 35%
50-199 607 · 36%
200-999 272 · 16%
1k-4.9k 48 · 3%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
58% coverage
Home & Garden
31% coverage
Health
25% coverage
Food & Beverages
9% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Adult
1% coverage
Apparel & Accessories
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 334 products per store. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,082 · 68%
$25-$49 316 · 20%
$50-$99 115 · 7%
$100-$199 37 · 2%
$200-$499 21 · 1%
$500+ 10 · 1%
Store currencies
USD 421 EUR 401 INR 105 GBP 55 VND 52 AUD 51 BRL 45 CAD 41

Among stores with pricing data, the most common price range is Under $25. The average is higher at $49 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (50%), Instagram (44%), YouTube (11%).

Facebook
50%
Instagram
44%
YouTube
11%
Twitter / X
9%
TikTok
6%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 59%, and 2% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (18%), Facebook Pixel (17%).

Google Analytics
30%
Google Tag Manager
18%
Facebook Pixel
17%
Google Ads
11%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,112 products $18 avg 2 ads
Beauty & Cosmetics essential oils body oils
55 products $5 avg 1 ads
Beauty & Cosmetics Home & Garden essential oils pure oils
11 products $11 avg 3 ads
Beauty & Cosmetics sandalwood products essential oils
72 products $9 avg
Beauty & Cosmetics natural cosmetics skincare products
48 products $11 avg
Beauty & Cosmetics aromatherapy essential oils
176 products $6 avg 1 ads
Home & Garden essential oils scented candles
65 products $26 avg
Health essential oils natural remedies
42 products $5 avg
Home & Garden Celebrations & Gifts candles incense
31 products $13 avg
Health Beauty & Cosmetics Food & Beverages herbal remedies essential oils
329 products $15 avg
Home & Garden aromatherapy home-decor
119 products $8 avg
Beauty & Cosmetics Home & Garden essential oils aromatherapy
6 products $32 avg
Beauty & Cosmetics lavender oil hydrosol

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FAQ

How many WooCommerce Essential oils stores are there?

We currently track 1,693 active WooCommerce stores in the Essential oils segment.

Are WooCommerce Essential oils stores growing?

Yes. In the last 30 days, 624 new stores were indexed in the Essential oils segment, showing a 37% monthly growth rate.

What is the average product price in WooCommerce Essential oils stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.