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Topic
Updated Apr 27, 2026
WooCommerce

1,290 WooCommerce Essential oils Stores: Stats & Market Data (2026)

1,290 active WooCommerce stores fall into the Essential oils segment, with 232 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 67% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

67%
Social media
2%
Meta ads
63%
Contact info
Total Stores
1,290
Active WooCommerce stores
New (30d)
232
Newly added in the last 30 days
Avg. Products
277
Among 1,289 stores with catalog data
Avg. Price
$57
Among 1,205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

232 116 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

232 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 163 · 13%
10-49 447 · 35%
50-199 444 · 34%
200-999 191 · 15%
1k-4.9k 35 · 3%
5k+ 9 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
59% coverage
Home & Garden
28% coverage
Health
21% coverage
Food & Beverages
7% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 277 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are India, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 803 · 67%
$25-$49 256 · 21%
$50-$99 87 · 7%
$100-$199 29 · 2%
$200-$499 20 · 2%
$500+ 10 · 1%
Store currencies
USD 354 EUR 290 INR 88 AUD 39 GBP 38 VND 38 BRL 32 TWD 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (58%), Instagram (51%), YouTube (14%).

Facebook
58%
Instagram
51%
YouTube
14%
Twitter / X
11%
TikTok
8%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 67%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (31%), Facebook Pixel (20%), Google Tag Manager (19%).

Google Analytics
31%
Facebook Pixel
20%
Google Tag Manager
19%
Google Ads
13%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

92 products $4 avg 3 ads
Beauty & Cosmetics essential oils body oils
30 products $257 avg 1 ads
Education & Courses aromatherapy online course
59 products $22 avg 3 ads
Beauty & Cosmetics natural cosmetics skincare products
105 products $10 avg 2 ads
Beauty & Cosmetics natural cosmetics hair care products
81 products $2 avg 2 ads
Food & Beverages nilgiri products essential oils
258 products $4 avg 1 ads
Beauty & Cosmetics natural products essential oils
19 products $19 avg 57 ads
Beauty & Cosmetics Health natural cosmetics organic beauty
1,326 products $36 avg
Education & Courses Beauty & Cosmetics aromatherapy essential oils
11 products $5 avg
Beauty & Cosmetics natural skincare chemical free
9 products $34 avg
Beauty & Cosmetics Health Education & Courses natural cosmetics aromatherapy course
6 products $8 avg
Beauty & Cosmetics essential oils carrier oil

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FAQ

How many WooCommerce Essential oils stores are there?

We currently track 1,290 active WooCommerce stores in the Essential oils segment.

Are WooCommerce Essential oils stores growing?

Yes. In the last 30 days, 232 new stores were indexed in the Essential oils segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Essential oils stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.