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Topic
Updated May 18, 2026
WooCommerce

5,255 WooCommerce Wellness products Stores: Stats & Market Data (2026)

5,255 active WooCommerce stores fall into the Wellness products segment, with 1,474 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 49% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

49%
Social media
3%
Meta ads
58%
Contact info
Total Stores
5,255
Active WooCommerce stores
New (30d)
1,474
Newly added in the last 30 days
Avg. Products
866
Among 5,250 stores with catalog data
Avg. Price
$176
Among 4,966 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

799 399 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,474 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,548 · 29%
10-49 1,963 · 37%
50-199 1,087 · 21%
200-999 409 · 8%
1k-4.9k 118 · 2%
5k+ 125 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
86% coverage
Beauty & Cosmetics
15% coverage
Home & Garden
6% coverage
Food & Beverages
6% coverage
Adult
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 866 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The strongest country concentrations are India, Bangladesh, Malaysia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,076 · 42%
$25-$49 1,482 · 30%
$50-$99 756 · 15%
$100-$199 344 · 7%
$200-$499 157 · 3%
$500+ 151 · 3%
Store currencies
USD 1,652 EUR 1,043 INR 320 BDT 214 MYR 204 GBP 191 BRL 105 CAD 104

Among stores with pricing data, the most common price range is Under $25. The average is higher at $176 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (42%), Instagram (37%), YouTube (12%).

Facebook
42%
Instagram
37%
YouTube
12%
Twitter / X
8%
TikTok
7%
LinkedIn
6%
Pinterest
2%

About 49% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (20%), Facebook Pixel (16%).

Google Analytics
25%
Google Tag Manager
20%
Facebook Pixel
16%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

67 products $48 avg 3 ads
Health wellness products herbal remedies
78 products $9 avg 12 ads
Health herbal supplements phytopharmaceuticals
163 products $32 avg 2 ads
Health wellness products natural health
8 products $74 avg 4 ads
Health health supplements personal use
9 products $11 avg 1 ads
Health organic health supplements
7 products $9 avg 5 ads
Health health supplements vitamins
RAUDHYA® Malaysia
6 products $43 avg 2 ads
Health health supplement store wellness products
170 products $31 avg 2 ads
Health health and wellness store medical devices
44 products $25 avg 1 ads
Home & Garden natural candles home decor
149 products $45 avg 2 ads
Health chiropractic care pediatric health
21 products $46 avg 1 ads
Health wellness products dietary supplements

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FAQ

How many WooCommerce Wellness products stores are there?

We currently track 5,255 active WooCommerce stores in the Wellness products segment.

Are WooCommerce Wellness products stores growing?

Yes. In the last 30 days, 1,474 new stores were indexed in the Wellness products segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Wellness products stores?

Among stores with pricing data, the average listed price is about $176, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.