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WooCommerce subcategory analytics
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Updated June 1, 2026
WooCommerce

4,928 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

4,928 active WooCommerce stores fall into the Sexual Wellness segment, with 698 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 40% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
51%
Contact info
Total Stores
4,928
Active WooCommerce stores
New (30d)
698
Newly added in the last 30 days
Avg. Products
3,290
Among 4,909 stores with catalog data
Avg. Price
$153
Among 4,669 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,087 543 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

698 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,105 · 23%
10-49 1,310 · 27%
50-199 1,034 · 21%
200-999 678 · 14%
1k-4.9k 351 · 7%
5k+ 431 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Education & Courses 22 Books & Literature 12 Apparel & Accessories 11 Home & Garden 9 Baby & Kids 6 Celebrations & Gifts 6 Food & Beverages 6 Animals & Pet Supplies 3 Arts & Entertainment 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,290 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Viet Nam, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,946 · 42%
$25-$49 1,323 · 28%
$50-$99 845 · 18%
$100-$199 282 · 6%
$200-$499 148 · 3%
$500+ 125 · 3%
Store currencies
USD 1,571 EUR 1,054 GBP 183 INR 146 VND 139 BDT 115 MYR 112 BRL 111

Among stores with pricing data, the most common price range is Under $25. The average is higher at $153 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (31%), Instagram (29%), Twitter / X (12%).

Facebook
31%
Instagram
29%
Twitter / X
12%
YouTube
9%
TikTok
6%
LinkedIn
3%
Pinterest
2%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (8%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

94 products $22 avg 1 ads
Adult permanent makeup microblading
247 products $31 avg 1 ads
Adult bdsm sex toys
15 products $8 avg 1 ads
Adult sexology sexual health
34 products $83 avg 5 ads
Adult feminine care intimate health
383 products $37 avg 1 ads
Adult sex toys erotic products
38 products $15 avg 11 ads
Adult sexual wellness erotic products
4,590 products $22 avg 2 ads
Adult sex shop adult products
24 products $9 avg 2 ads
Adult female pleasure fluid intimate care
Home - Sexy9 South Africa
84 products $45 avg 1 ads
Adult lingerie sex toys
23 products $16 avg 18 ads
Adult ebooks courses
6 products $63 avg
Adult dreams wellness
391 products $29 avg
Adult fetish gear dildo store

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 4,928 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 698 new stores were indexed in the Sexual Wellness segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $153, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.