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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

4,711 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

4,711 active WooCommerce stores fall into the Sexual Wellness segment, with 1,555 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 40% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
49%
Contact info
Total Stores
4,711
Active WooCommerce stores
New (30d)
1,555
Newly added in the last 30 days
Avg. Products
3,116
Among 4,699 stores with catalog data
Avg. Price
$131
Among 4,455 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

898 449 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,555 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,119 · 24%
10-49 1,249 · 27%
50-199 947 · 20%
200-999 655 · 14%
1k-4.9k 329 · 7%
5k+ 400 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Education & Courses 21 Books & Literature 10 Apparel & Accessories 8 Home & Garden 7 Celebrations & Gifts 5 Food & Beverages 5 Baby & Kids 4 Arts & Entertainment 3 Animals & Pet Supplies 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,116 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,379. The strongest country concentrations are India, Viet Nam, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,841 · 41%
$25-$49 1,266 · 28%
$50-$99 792 · 18%
$100-$199 282 · 6%
$200-$499 151 · 3%
$500+ 123 · 3%
Store currencies
USD 1,519 EUR 992 GBP 169 INR 145 VND 133 BDT 113 MYR 113 BRL 103

Among stores with pricing data, the most common price range is Under $25. The average is higher at $131 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (31%), Instagram (29%), Twitter / X (12%).

Facebook
31%
Instagram
29%
Twitter / X
12%
YouTube
9%
TikTok
6%
LinkedIn
3%
Pinterest
2%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (9%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
9%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

205 products $4 avg 1 ads
Adult Beauty & Cosmetics herbal products sexual wellness
5 products $18 avg 29 ads
Adult natural wellness store sexual health products
23 products $16 avg 44 ads
Adult ebooks courses
36 products $13 avg 1 ads
Adult adult products sexual wellness
Well Being Bangladesh
3,648 products $7 avg 6 ads
Adult condoms sex toys
35 products $4 avg
Adult Beauty & Cosmetics sexual wellness enhancers
33 products $28 avg
Adult cannabis mushrooms
36 products
Adult cbd packaging
22 products $42 avg
Adult herbal sexual wellness products natural libido enhancers
72 products $23 avg
Adult holistic health self-care
6 products $16 avg
Adult lash care lash products
56 products $3 avg
Adult erotic adult content

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 4,711 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 1,555 new stores were indexed in the Sexual Wellness segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $131, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.