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Updated Apr 27, 2026
WooCommerce

3,822 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

3,822 active WooCommerce stores fall into the Sexual Wellness segment, with 700 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
52%
Contact info
Total Stores
3,822
Active WooCommerce stores
New (30d)
700
Newly added in the last 30 days
Avg. Products
2,044
Among 3,793 stores with catalog data
Avg. Price
$130
Among 3,574 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

681 340 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

700 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,127 · 30%
10-49 1,031 · 27%
50-199 685 · 18%
200-999 503 · 13%
1k-4.9k 225 · 6%
5k+ 222 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Education & Courses 11 Books & Literature 8 Food & Beverages 5 Apparel & Accessories 4 Baby & Kids 3 Celebrations & Gifts 3 Arts & Entertainment 2 Home & Garden 2 Jewelry & Watches 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 2,044 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,433 · 40%
$25-$49 1,035 · 29%
$50-$99 618 · 17%
$100-$199 250 · 7%
$200-$499 134 · 4%
$500+ 104 · 3%
Store currencies
USD 1,304 EUR 752 INR 139 GBP 133 BDT 113 MYR 110 VND 98 BRL 68

Among stores with pricing data, the most common price range is Under $25. The average is higher at $130 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (41%), Instagram (33%), Twitter / X (14%).

Facebook
41%
Instagram
33%
Twitter / X
14%
YouTube
11%
TikTok
7%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns. That's 7 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (18%), Facebook Pixel (10%).

Google Analytics
26%
Google Tag Manager
18%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

7 products $9 avg 9 ads
Adult female enhancement supplements sexual wellness products
23 products $16 avg 54 ads
Adult ebooks courses
5 products $11 avg 1 ads
Adult men health women care
15 products $8 avg 28 ads
Adult sexology sexual health
18 products $37 avg
Adult cbd products cannabis store
10 products $60 avg
Adult sex toys erotic products
52 products $26 avg
Adult cbd products thc edibles
32 products $24 avg
Adult menopause care personal care
5 products $34 avg
Adult massage-wrap sexual-wellness
6 products $7 avg
Adult sex toys erotic products
198 products $21 avg
Adult mental wellness therapeutic tools

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 3,822 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 700 new stores were indexed in the Sexual Wellness segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $130, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.