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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

4,890 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

4,890 active WooCommerce stores fall into the Sexual Wellness segment, with 265 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 39% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

39%
Social media
1%
Meta ads
48%
Contact info
Total Stores
4,890
Active WooCommerce stores
New (30d)
265
Newly added in the last 30 days
Avg. Products
3,330
Among 4,873 stores with catalog data
Avg. Price
$152
Among 4,625 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,028 514 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

265 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,071 · 22%
10-49 1,295 · 27%
50-199 1,049 · 22%
200-999 681 · 14%
1k-4.9k 345 · 7%
5k+ 432 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Education & Courses 18 Apparel & Accessories 12 Books & Literature 10 Home & Garden 10 Baby & Kids 7 Celebrations & Gifts 7 Food & Beverages 7 Arts & Entertainment 3 Jewelry & Watches 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,330 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are Viet Nam, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,928 · 42%
$25-$49 1,310 · 28%
$50-$99 845 · 18%
$100-$199 275 · 6%
$200-$499 149 · 3%
$500+ 118 · 3%
Store currencies
USD 1,539 EUR 1,054 GBP 176 VND 145 INR 138 MYR 109 BRL 107 TWD 107

Among stores with pricing data, the most common price range is Under $25. The average is higher at $152 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (30%), Instagram (28%), Twitter / X (12%).

Facebook
30%
Instagram
28%
Twitter / X
12%
YouTube
9%
TikTok
6%
LinkedIn
3%
Pinterest
2%

About 39% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (16%), Google Ads (8%).

Google Analytics
23%
Google Tag Manager
16%
Google Ads
8%
Facebook Pixel
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,324 products $13 avg 7 ads
Adult Personal Care Sexual Wellness
247 products $31 avg 1 ads
Adult Erotic Products Sexual Wellness
82 products $40 avg 1 ads
Adult CBD Products
24 products $9 avg 1 ads
Adult
24 products $91 avg
Adult Sexual Wellness
31 products $62 avg
Adult Erotic Products Sexual Wellness
290 products $336 avg
Adult
1,056 products $24 avg
Adult CBD Products
46 products $48 avg
Adult

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 4,890 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 265 new stores were indexed in the Sexual Wellness segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.