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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

4,561 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

4,561 active WooCommerce stores fall into the Sexual Wellness segment, with 243 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
44%
Contact info
Total Stores
4,561
Active WooCommerce stores
New (30d)
243
Newly added in the last 30 days
Avg. Products
2,899
Among 4,534 stores with catalog data
Avg. Price
$158
Among 4,281 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

813 406 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

243 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 987 · 22%
10-49 1,250 · 28%
50-199 982 · 22%
200-999 642 · 14%
1k-4.9k 316 · 7%
5k+ 357 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Education & Courses 16 Apparel & Accessories 15 Home & Garden 15 Celebrations & Gifts 9 Baby & Kids 8 Books & Literature 8 Food & Beverages 8 Arts & Entertainment 3 Jewelry & Watches 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,899 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are Viet Nam, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,766 · 41%
$25-$49 1,242 · 29%
$50-$99 769 · 18%
$100-$199 252 · 6%
$200-$499 141 · 3%
$500+ 111 · 3%
Store currencies
USD 1,429 EUR 965 GBP 165 VND 136 INR 131 TWD 99 BRL 98 MYR 98

Among stores with pricing data, the most common price range is Under $25. The average is higher at $158 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (27%), Instagram (24%), Twitter / X (10%).

Facebook
27%
Instagram
24%
Twitter / X
10%
YouTube
7%
TikTok
5%
LinkedIn
3%
Pinterest
2%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Google Ads (7%).

Google Analytics
23%
Google Tag Manager
15%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

362 products $105 avg 3 ads
Adult Yoga & Meditation Wellness
16 products $49 avg 2 ads
Adult Sexual Wellness
27 products $9 avg 2 ads
Adult
38 products $15 avg 31 ads
Adult Sexual Wellness Erotic Products
110 products $17 avg
Adult Candles
12 products $39 avg
Adult
4,004 products $20 avg
Adult Erotic Products
130 products $20 avg
Adult Personal Care Sexual Wellness
24 products $8 avg
Adult Wellness
143 products $192 avg
Adult Health Smoking & Vaping

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 4,561 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 243 new stores were indexed in the Sexual Wellness segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $158, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.