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Topic
Updated June 8, 2026
WooCommerce

3,970 WooCommerce Sexual wellness Stores: Stats & Market Data (2026)

3,970 active WooCommerce stores fall into the Sexual wellness segment, with 785 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 38% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

38%
Social media
1%
Meta ads
49%
Contact info
Total Stores
3,970
Active WooCommerce stores
New (30d)
785
Newly added in the last 30 days
Avg. Products
5,495
Among 3,946 stores with catalog data
Avg. Price
$129
Among 3,749 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,026 513 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

785 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 675 · 17%
10-49 891 · 23%
50-199 791 · 20%
200-999 681 · 17%
1k-4.9k 365 · 9%
5k+ 543 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
88% coverage
Health
4% coverage
Beauty & Cosmetics
2% coverage
Apparel & Accessories 11 Education & Courses 8 Food & Beverages 7 Home & Garden 6 Arts & Entertainment 4 Baby & Kids 3 Books & Literature 2 Celebrations & Gifts 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 5,495 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Viet Nam, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,593 · 42%
$25-$49 1,047 · 28%
$50-$99 646 · 17%
$100-$199 211 · 6%
$200-$499 108 · 3%
$500+ 144 · 4%
Store currencies
USD 1,412 EUR 774 GBP 169 VND 139 INR 129 COP 102 BDT 101 BRL 91

Among stores with pricing data, the most common price range is Under $25. The average is higher at $129 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (29%), Instagram (27%), Twitter / X (11%).

Facebook
29%
Instagram
27%
Twitter / X
11%
YouTube
8%
TikTok
6%
LinkedIn
2%
Pinterest
2%

About 38% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 8 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (13%), Google Ads (7%).

Google Analytics
20%
Google Tag Manager
13%
Google Ads
7%
Facebook Pixel
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $39 avg 2 ads
Adult sex toys erotic products
Passion Mart Bangladesh
5 products $18 avg 6 ads
Adult sex toys erotic products
392 products $19 avg 1 ads
Adult bdsm kits sex toys
111 products $54 avg
Adult sex toys erotic products
1,044 products $87 avg
Adult sex toys erotic products
34 products $20 avg
Adult women's health natural products
31 products $19 avg
Adult sex toys erotic products
1,249 products $31 avg
Adult sexual-wellness erotic-products
31 products $178 avg
Adult sex toys erotic products
1,567 products $31 avg
Adult bdsm erotic-products

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FAQ

How many WooCommerce Sexual wellness stores are there?

We currently track 3,970 active WooCommerce stores in the Sexual wellness segment.

Are WooCommerce Sexual wellness stores growing?

Yes. In the last 30 days, 785 new stores were indexed in the Sexual wellness segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Sexual wellness stores?

Among stores with pricing data, the average listed price is about $129, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.