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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

2,671 WooCommerce Adult Toys Stores: Stats & Market Data (2026)

2,671 active WooCommerce stores fall into the Adult Toys segment, with 695 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Health. 42% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

42%
Social media
1%
Meta ads
47%
Contact info
Total Stores
2,671
Active WooCommerce stores
New (30d)
695
Newly added in the last 30 days
Avg. Products
5,136
Among 2,652 stores with catalog data
Avg. Price
$160
Among 2,490 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

680 340 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

695 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 444 · 17%
10-49 525 · 20%
50-199 509 · 19%
200-999 532 · 20%
1k-4.9k 294 · 11%
5k+ 348 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Beauty & Cosmetics 13 Baby & Kids 12 Electronics 9 Books & Literature 8 Toys & Games 7 Animals & Pet Supplies 5 Celebrations & Gifts 5 Home & Garden 5 Jewelry & Watches 4

Among stores with catalog data, the 200-999 product range is most common. The average is 5,136 products per store. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are India, Viet Nam, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 952 · 38%
$25-$49 725 · 29%
$50-$99 447 · 18%
$100-$199 137 · 6%
$200-$499 75 · 3%
$500+ 154 · 6%
Store currencies
USD 1,129 EUR 474 GBP 114 INR 82 VND 79 COP 61 BDT 59 BRL 53

Among stores with pricing data, the most common price range is Under $25. The average is higher at $160 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (33%), Instagram (29%), Twitter / X (15%).

Facebook
33%
Instagram
29%
Twitter / X
15%
YouTube
8%
TikTok
6%
Pinterest
3%
LinkedIn
2%

About 42% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 15 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (14%), Google Ads (8%).

Google Analytics
24%
Google Tag Manager
14%
Google Ads
8%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $5 avg 2 ads
Baby & Kids Adult kids-products adult-products
Nitto Mart BD Bangladesh
13 products $5 avg 1 ads
Adult sex toys erotic products
59 products $2058 avg 1 ads
Adult realistic sex doll tpe doll
5 products $38 avg 1 ads
Adult sex toys store erotic products
2,660 products $56 avg
Adult adult toys sex toys
8 products $9 avg
Adult anal hygiene sexual wellness
50 products $28 avg
Adult intimate products sexual wellness
31 products $229 avg
Adult sexual products sex toys
75 products $6 avg
Adult sex toys erotic products
732 products $78 avg
Adult sex toys adult products
118 products $28 avg
Adult sex toys lingerie
87 products $48 avg
Adult fetish toys high quality

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FAQ

How many WooCommerce Adult Toys stores are there?

We currently track 2,671 active WooCommerce stores in the Adult Toys segment.

Are WooCommerce Adult Toys stores growing?

Yes. In the last 30 days, 695 new stores were indexed in the Adult Toys segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $160, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.