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WooCommerce subcategory analytics
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Updated June 1, 2026
WooCommerce

4,492 WooCommerce Adult Toys Stores: Stats & Market Data (2026)

4,492 active WooCommerce stores fall into the Adult Toys segment, with 1,243 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Baby & Kids. 34% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

34%
Social media
0%
Meta ads
44%
Contact info
Total Stores
4,492
Active WooCommerce stores
New (30d)
1,243
Newly added in the last 30 days
Avg. Products
8,618
Among 4,461 stores with catalog data
Avg. Price
$151
Among 4,272 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,589 794 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,243 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 430 · 10%
10-49 746 · 17%
50-199 881 · 20%
200-999 919 · 21%
1k-4.9k 544 · 12%
5k+ 941 · 21%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Home & Garden 18 Electronics 16 Toys & Games 16 Books & Literature 15 Celebrations & Gifts 15 Animals & Pet Supplies 10 Education & Courses 6

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 8,618 products. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are United Kingdom, Viet Nam, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,801 · 42%
$25-$49 1,155 · 27%
$50-$99 737 · 17%
$100-$199 207 · 5%
$200-$499 108 · 3%
$500+ 264 · 6%
Store currencies
USD 1,874 EUR 868 GBP 249 VND 120 INR 109 BRL 102 COP 94 MXN 75

Among stores with pricing data, the most common price range is Under $25. The average is higher at $151 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (25%), Instagram (24%), Twitter / X (12%).

Facebook
25%
Instagram
24%
Twitter / X
12%
YouTube
7%
TikTok
5%
Pinterest
2%
LinkedIn
2%

About 34% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (13%), Google Ads (7%).

Google Analytics
21%
Google Tag Manager
13%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

247 products $31 avg 1 ads
Adult bdsm sex toys
9 products $51 avg 3 ads
Adult vacuum therapy penis pump
383 products $37 avg 1 ads
Adult sex toys erotic products
150 products $26 avg 4 ads
Adult custom plugs gauges
2,133 products 2 ads
Adult Baby & Kids health wellness
4,590 products $22 avg 2 ads
Adult sex shop adult products
100 products $24 avg
Adult czech escorts adult services
599 products $5 avg
Adult sex toys erotic products
732 products $77 avg
Adult sex toys adult products
1,498 products $21 avg
Adult adult toys erotic lingerie
31 products $353 avg
Adult sex toys erotic products
408 products $29 avg
Adult sex toys erotic products

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FAQ

How many WooCommerce Adult Toys stores are there?

We currently track 4,492 active WooCommerce stores in the Adult Toys segment.

Are WooCommerce Adult Toys stores growing?

Yes. In the last 30 days, 1,243 new stores were indexed in the Adult Toys segment, showing a 28% monthly growth rate.

What is the average product price in WooCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $151, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.