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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

4,725 WooCommerce Adult Toys Stores: Stats & Market Data (2026)

4,725 active WooCommerce stores fall into the Adult Toys segment, with 606 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Baby & Kids. 28% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

28%
Social media
0%
Meta ads
36%
Contact info
Total Stores
4,725
Active WooCommerce stores
New (30d)
606
Newly added in the last 30 days
Avg. Products
9,221
Among 4,670 stores with catalog data
Avg. Price
$152
Among 4,485 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,292 646 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

606 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 370 · 8%
10-49 791 · 17%
50-199 930 · 20%
200-999 952 · 20%
1k-4.9k 552 · 12%
5k+ 1,075 · 23%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
2% coverage
Baby & Kids
1% coverage
Health 22 Beauty & Cosmetics 21 Celebrations & Gifts 17 Home & Garden 17 Books & Literature 15 Toys & Games 15 Electronics 13 Animals & Pet Supplies 8 Hardware 7

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 9,221 products. That's larger than the WooCommerce average of 1,603. The strongest country concentrations are United Kingdom, Brazil, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,922 · 43%
$25-$49 1,229 · 27%
$50-$99 740 · 16%
$100-$199 205 · 5%
$200-$499 123 · 3%
$500+ 266 · 6%
Store currencies
USD 1,909 EUR 960 GBP 241 VND 133 INR 104 BRL 103 COP 103 MXN 83

Among stores with pricing data, the most common price range is Under $25. The average is higher at $152 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (21%), Instagram (19%), Twitter / X (10%).

Facebook
21%
Instagram
19%
Twitter / X
10%
YouTube
5%
TikTok
4%
Pinterest
2%
LinkedIn
1%

Social media presence is relatively low at 28%, with 0% running Meta ads. That's 11 percentage points below the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (11%), Google Ads (6%).

Google Analytics
20%
Google Tag Manager
11%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

889 products $28 avg 1 ads
Adult
7 products $36 avg 14 ads
Adult
23 products $86 avg 4 ads
Adult Erotic Products
1,204 products $60 avg 2 ads
Adult Erotic Products
14 products $16 avg
Adult Erotic Products Sexual Wellness
1,009 products $2555 avg
Adult
87 products $31 avg
Adult Erotic Products Sexual Wellness
428 products $147 avg
Adult Erotic Products
37 products $15 avg
Adult Erotic Products Sexual Wellness
24 products $89 avg
Adult Erotic Products

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FAQ

How many WooCommerce Adult Toys stores are there?

We currently track 4,725 active WooCommerce stores in the Adult Toys segment.

Are WooCommerce Adult Toys stores growing?

Yes. In the last 30 days, 606 new stores were indexed in the Adult Toys segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.