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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

3,764 WooCommerce Adult Toys Stores: Stats & Market Data (2026)

3,764 active WooCommerce stores fall into the Adult Toys segment, with 1,758 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Baby & Kids. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
43%
Contact info
Total Stores
3,764
Active WooCommerce stores
New (30d)
1,758
Newly added in the last 30 days
Avg. Products
7,338
Among 3,745 stores with catalog data
Avg. Price
$150
Among 3,560 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,053 526 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,758 new stores were added in the past 30 days — 47% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 431 · 12%
10-49 669 · 18%
50-199 732 · 20%
200-999 778 · 21%
1k-4.9k 443 · 12%
5k+ 692 · 18%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Apparel & Accessories
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Home & Garden 15 Electronics 14 Toys & Games 14 Books & Literature 13 Celebrations & Gifts 13 Animals & Pet Supplies 10 Arts & Entertainment 5

Among stores with catalog data, the 200-999 product range is most common. The average is 7,338 products per store. That's larger than the WooCommerce average of 1,364. The strongest country concentrations are United Kingdom, Viet Nam, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,456 · 41%
$25-$49 991 · 28%
$50-$99 619 · 17%
$100-$199 180 · 5%
$200-$499 91 · 3%
$500+ 223 · 6%
Store currencies
USD 1,557 EUR 704 GBP 194 VND 112 INR 100 BRL 88 COP 79 MXN 65

Among stores with pricing data, the most common price range is Under $25. The average is higher at $150 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (26%), Instagram (25%), Twitter / X (13%).

Facebook
26%
Instagram
25%
Twitter / X
13%
YouTube
7%
TikTok
5%
Pinterest
2%
LinkedIn
2%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (13%), Google Ads (7%).

Google Analytics
21%
Google Tag Manager
13%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

807 products $134 avg 4 ads
Adult latex clothing bondage collection
16 products $7 avg 1 ads
Adult sex toys erotic products
392 products $19 avg 1 ads
Adult bdsm kits sex toys
8 products $37 avg 1 ads
Adult sex toys store erotic products
14 products $18 avg 2 ads
Adult sexual wellness sex toys
77 products $67 avg 3 ads
Adult cock ring toy sex toy online
22 products $20 avg
Home & Garden Toys & Games Adult art prints card games
2,198 products $43 avg
Adult sex toys erotic gifts
10 products $16 avg
Adult sex toys sexual wellness
234 products $22 avg 4 ads
Adult sexual wellness products sex toys store
37 products $20 avg
Adult Beauty & Cosmetics adult toys erotic products
117 products $8 avg
Adult artistic porn erotic art

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FAQ

How many WooCommerce Adult Toys stores are there?

We currently track 3,764 active WooCommerce stores in the Adult Toys segment.

Are WooCommerce Adult Toys stores growing?

Yes. In the last 30 days, 1,758 new stores were indexed in the Adult Toys segment, showing a 47% monthly growth rate.

What is the average product price in WooCommerce Adult Toys stores?

Among stores with pricing data, the average listed price is about $150, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.