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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

312 WooCommerce Diffusers Stores: Stats & Market Data (2026)

312 active WooCommerce stores fall into the Diffusers segment, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
68%
Contact info
Total Stores
312
Active WooCommerce stores
New (30d)
48
Newly added in the last 30 days
Avg. Products
404
Among 312 stores with catalog data
Avg. Price
$205
Among 299 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

48 24 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

48 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 6%
10-49 128 · 41%
50-199 122 · 39%
200-999 29 · 9%
1k-4.9k 10 · 3%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
88% coverage
Beauty & Cosmetics
11% coverage
Celebrations & Gifts
9% coverage
Health
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Adult 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 404 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are United Kingdom, Nigeria, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 156 · 52%
$25-$49 90 · 30%
$50-$99 36 · 12%
$100-$199 11 · 4%
$200-$499 4 · 1%
$500+ 2 · 1%
Store currencies
EUR 86 USD 60 GBP 38 AUD 16 NGN 14 INR 11 PLN 8 BRL 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $205 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (66%), Facebook (62%), YouTube (13%).

Instagram
66%
Facebook
62%
YouTube
13%
TikTok
11%
LinkedIn
9%
Twitter / X
7%
Pinterest
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 20 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (35%), Facebook Pixel (25%), Google Tag Manager (24%).

Google Analytics
35%
Facebook Pixel
25%
Google Tag Manager
24%
Google Ads
14%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

195 products $108 avg 1 ads
Home & Garden luxury scent oils home fragrances
22 products $10 avg
Home & Garden candles home fragrances
18 products $36 avg
Home & Garden handmade home decor diffusers
11 products $28 avg
Beauty & Cosmetics Home & Garden luxury aromatherapy candles
86 products $8 avg
Home & Garden Celebrations & Gifts scenting home fragrance
51 products $24 avg
Home & Garden aromatherapy home-fragrance
178 products $12 avg
Health aromatherapy diffusers
55 products $13 avg
Home & Garden home fragrance diffusers
28 products $15 avg
Home & Garden aromatherapy diffusers
284 products $204 avg
Home & Garden home decor candles
98 products $42 avg
Home & Garden Beauty & Cosmetics scents perfumes
104 products $83 avg
Jewelry & Watches Arts & Entertainment Home & Garden jewelry candles

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FAQ

How many WooCommerce Diffusers stores are there?

We currently track 312 active WooCommerce stores in the Diffusers segment.

Are WooCommerce Diffusers stores growing?

Yes. In the last 30 days, 48 new stores were indexed in the Diffusers segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Diffusers stores?

Among stores with pricing data, the average listed price is about $205, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.