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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

392 WooCommerce Diffusers Stores: Stats & Market Data (2026)

392 active WooCommerce stores fall into the Diffusers segment, with 131 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 66% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
61%
Contact info
Total Stores
392
Active WooCommerce stores
New (30d)
131
Newly added in the last 30 days
Avg. Products
1,181
Among 392 stores with catalog data
Avg. Price
$170
Among 373 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

80 40 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

131 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 5%
10-49 151 · 39%
50-199 145 · 37%
200-999 52 · 13%
1k-4.9k 14 · 4%
5k+ 12 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
87% coverage
Beauty & Cosmetics
11% coverage
Celebrations & Gifts
9% coverage
Health
2% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Adult 1 Baby & Kids 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,181 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, Australia, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 197 · 53%
$25-$49 113 · 30%
$50-$99 43 · 12%
$100-$199 13 · 3%
$200-$499 5 · 1%
$500+ 2 · 1%
Store currencies
EUR 104 USD 82 GBP 47 AUD 22 NGN 13 INR 12 PLN 12 BRL 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $170 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (58%), Facebook (52%), YouTube (11%).

Instagram
58%
Facebook
52%
YouTube
11%
TikTok
9%
LinkedIn
6%
Twitter / X
6%
Pinterest
5%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (33%), Facebook Pixel (22%), Google Tag Manager (21%).

Google Analytics
33%
Facebook Pixel
22%
Google Tag Manager
21%
Google Ads
12%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $68 avg 1 ads
Home & Garden fragrance oils scent machines
194 products $109 avg 2 ads
Home & Garden luxury scent oils home fragrances
18 products $24 avg 5 ads
Home & Garden candles diffusers
347 products $25 avg
Beauty & Cosmetics perfumes aroma oils
1,771 products $118 avg
Home & Garden kitchenware home decor
94 products $8 avg
Home & Garden home fragrances soy candles
24 products $29 avg
Home & Garden candles wax melts
329 products $15 avg
Home & Garden aromatherapy home-decor
187 products $27 avg
Home & Garden aromas home spray
160 products $209 avg
Home & Garden aroma home humidifiers
95 products $20 avg
Celebrations & Gifts Home & Garden home fragrance luxury candles
88 products $13 avg
Home & Garden aromatic candles soy candles

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FAQ

How many WooCommerce Diffusers stores are there?

We currently track 392 active WooCommerce stores in the Diffusers segment.

Are WooCommerce Diffusers stores growing?

Yes. In the last 30 days, 131 new stores were indexed in the Diffusers segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Diffusers stores?

Among stores with pricing data, the average listed price is about $170, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.