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Topic
Updated May 18, 2026
WooCommerce

227 WooCommerce Wax melts Stores: Stats & Market Data (2026)

227 active WooCommerce stores fall into the Wax melts segment, with 86 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 61% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
55%
Contact info
Total Stores
227
Active WooCommerce stores
New (30d)
86
Newly added in the last 30 days
Avg. Products
457
Among 227 stores with catalog data
Avg. Price
$16
Among 225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

49 24 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

86 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 5%
10-49 89 · 39%
50-199 84 · 37%
200-999 30 · 13%
1k-4.9k 8 · 4%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Celebrations & Gifts
10% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories 1 Food & Beverages 1 Furniture 1 General Merchandise 1 Health 1 Vehicles & Parts 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 457 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, Greece, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 195 · 87%
$25-$49 27 · 12%
$50-$99 2 · 1%
$100-$199 1 · 0%
Store currencies
GBP 75 EUR 58 USD 58 AUD 9 CAD 5 COP 2 INR 2 NGN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (51%), Instagram (47%), TikTok (14%).

Facebook
51%
Instagram
47%
TikTok
14%
Twitter / X
8%
Pinterest
4%
LinkedIn
4%
YouTube
3%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (18%), Google Ads (15%).

Google Analytics
26%
Facebook Pixel
18%
Google Ads
15%
Google Tag Manager
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $29 avg
Home & Garden candles wax melts
51 products $18 avg
Home & Garden soy candles handmade candles
80 products $17 avg
Food & Beverages honey gift box
22 products $14 avg
Home & Garden candles wax melts
95 products $20 avg
Celebrations & Gifts Home & Garden home fragrance luxury candles
2,139 products $4 avg
Home & Garden perfume home fragrance
228 products $18 avg
Home & Garden soy wax candles reed diffusers
204 products $13 avg
Home & Garden scented candles reed diffusers
12 products $20 avg
Home & Garden candles wax melts
80 products $16 avg
Home & Garden scented candles wax melts
88 products $17 avg
Beauty & Cosmetics Home & Garden luxury skincare bath bombs
78 products $21 avg
Home & Garden home fragrance candles

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FAQ

How many WooCommerce Wax melts stores are there?

We currently track 227 active WooCommerce stores in the Wax melts segment.

Are WooCommerce Wax melts stores growing?

Yes. In the last 30 days, 86 new stores were indexed in the Wax melts segment, showing a 38% monthly growth rate.

What is the average product price in WooCommerce Wax melts stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.