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Topic
Updated Apr 27, 2026
WooCommerce

175 WooCommerce Wax melts Stores: Stats & Market Data (2026)

175 active WooCommerce stores fall into the Wax melts segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 68% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
56%
Contact info
Total Stores
175
Active WooCommerce stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
316
Among 174 stores with catalog data
Avg. Price
$16
Among 172 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 5%
10-49 70 · 40%
50-199 70 · 40%
200-999 22 · 13%
1k-4.9k 2 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
89% coverage
Celebrations & Gifts
13% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
1% coverage
Furniture
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 316 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Greece, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 148 · 86%
$25-$49 23 · 13%
$50-$99 1 · 1%
Store currencies
GBP 58 USD 50 EUR 39 AUD 6 CAD 4 COP 2 INR 2 NGN 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (58%), Instagram (53%), TikTok (18%).

Facebook
58%
Instagram
53%
TikTok
18%
Twitter / X
8%
LinkedIn
4%
Pinterest
4%
YouTube
3%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (23%), Google Ads (18%).

Google Analytics
29%
Facebook Pixel
23%
Google Ads
18%
Google Tag Manager
11%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

90 products $9 avg
Home & Garden wax melts wax warmers
251 products $4 avg
Home & Garden Celebrations & Gifts wax melts home fragrance
166 products $29 avg
Home & Garden scented candles home fragrance
81 products $6 avg
Beauty & Cosmetics Celebrations & Gifts soap lotion
31 products $27 avg
Home & Garden candles home fragrance
24 products $16 avg
130 products $26 avg
Home & Garden Celebrations & Gifts home decor candles
29 products $18 avg
Home & Garden scented candles wax melts
64 products $12 avg
Home & Garden natural soy candles wax melts
52 products $14 avg
Home & Garden candles home decor
339 products $40 avg
Home & Garden scented candles wax melts

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FAQ

How many WooCommerce Wax melts stores are there?

We currently track 175 active WooCommerce stores in the Wax melts segment.

Are WooCommerce Wax melts stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Wax melts segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Wax melts stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.