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Topic
Updated May 4, 2026
WooCommerce

91 WooCommerce Aroma Stores: Stats & Market Data (2026)

91 active WooCommerce stores fall into the Aroma segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 56% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

56%
Social media
1%
Meta ads
67%
Contact info
Total Stores
91
Active WooCommerce stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
935
Among 91 stores with catalog data
Avg. Price
$52
Among 83 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

20 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 13%
10-49 31 · 34%
50-199 31 · 34%
200-999 13 · 14%
1k-4.9k 2 · 2%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
55% coverage
Beauty & Cosmetics
24% coverage
Celebrations & Gifts
7% coverage
Food & Beverages
4% coverage
Arts & Entertainment
3% coverage
Smoking & Vaping
3% coverage
Education & Courses
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 935 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,287. The strongest country concentrations are India, Greece, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 61%
$25-$49 16 · 19%
$50-$99 6 · 7%
$100-$199 8 · 10%
$500+ 2 · 2%
Store currencies
EUR 19 INR 13 USD 8 VND 5 BRL 4 GBP 3 OMR 3 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (46%), Facebook (43%), YouTube (13%).

Instagram
46%
Facebook
43%
YouTube
13%
TikTok
9%
LinkedIn
8%
Twitter / X
8%
Pinterest
1%

Social media adoption is strong at 56%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 50%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (22%), Google Tag Manager (22%).

Google Analytics
30%
Facebook Pixel
22%
Google Tag Manager
22%
Google Ads
14%
TikTok Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

66 products $106 avg
Home & Garden candles aroma
451 products $16 avg
Beauty & Cosmetics aroma cosmetics
70 products $4 avg
Home & Garden aroma home-fragrance
84 products $10 avg
Home & Garden aroma sensational
169 products $23 avg
Home & Garden interior-perfume home-fragrance
410 products $50 avg
Home & Garden Beauty & Cosmetics aroma home fragrances
13 products $33 avg
Home & Garden Celebrations & Gifts home-decor candles
21 products $1 avg
Beauty & Cosmetics Home & Garden perfume aroma
81 products $41 avg
Home & Garden aroma diffusers
67 products $12 avg
Beauty & Cosmetics aroma perfume
700 products $33 avg
Home & Garden aroma air freshener

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FAQ

How many WooCommerce Aroma stores are there?

We currently track 91 active WooCommerce stores in the Aroma segment.

Are WooCommerce Aroma stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Aroma segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Aroma stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.